Agency News

NEW YORKLou Hammond & Associates added three new accounts to its client roster: Brewster Wallcovering Co.; Elizabeth Adair/Alfred Dur ante Collection; and Sticky Fingers. Brewster Wallcovering is a Randolph, Mass.-based manufacturer of wall coverings, borders and decorative fabrics. Fine-jewelry company Elizabeth Adair/Alfred Durante Collection is based in Leawood, Kan. Sticky Fingers is a Charleston, S.C.-based restaurant chain and mail-order food company; it has restaurants in Charles ton, Chattanooga, Tenn., Atlantic Beach, Fla., and Wilmington, N.C. Lou Hammond & Associates, based in New York, also has offices in Kalamazoo, Mich., and Toronto.Rotter•kantor, a New York-based communications company, created rotter•kantor integration, a new unit that will handle public relations, sales promotions, event marketing, and collateral development and execution. Rotter•kantor integration will be based in New York and be headed by executive vice president Pat Carrasco, who was previously director of communication at Casio. Rotter•kantor also has an office in Los Angeles. D.H. Dillon, a New York-based direct marketing and interactive agency, moved its Manhattan office to 1040 Avenue of the Americas, 20th floor, in New York. The shop, which also has an office in Staten Island, has clients in the publishing, financial and entertainment industries.Medtech named Carrafiello•Diehl & Associates its advertising agency. The Jackson Hole, Wyo.-based company markets, sells and distributes over-the-counter pharmaceuticals and beauty products. Its brands include Compound W, Cutex, New Skin, Denorex and Dermoplast. Billings are estimated at $15-20 million. CDA is based in Irvington-on-Hudson.New York-based HSR Studios wrote, produced and mixed a radio campaign for The Partnership for a Drug-Free America, which worked in conjunction with Musician's Assistance Program and Sony Music. The effort is aimed at R&B and hip-hop stations, and features the band B2K, whose members speak about why they don't use drugs. The campaign includes 60-, 50-, 30- and 20-second spots, which will be placed in pro bono media via the Partnership's State and City Alliance Program. The program is made up of 54 member groups that deliver the partnership's ads on a local basis in the top 75 media markets. George Moore, executive radio producer at HSR, wrote and produced the campaign. HSR mixer Fernando Ascani also worked on the spots. HSR is an audio facility with film, advertising, TV, radio, Internet, corporate and industrial clients.Geneva-based Horphag Research and its U.S. distributor, Natural Health Science in Hillsdale, N.J., hired Marinelli Communications to launch Pycnogenol. The product is an extract of the French maritime pine-tree bark. Annual billings are estimated at $3-4 million. The New York-based agency will create a multimedia trade and consumer campaign for the client, which will include print, cable and direct marketing work.Joe Lovett of Lovett Productions directed "Screening Saves Lives" for Ogilvy Public Relations in Washington and its client, the Centers for Disease Control and Prevention. The public-service announcement is part of the CDC's "Screen for Life" campaign, launched earlier this month, which is National Colon Cancer Awareness Month. In the spot, a daughter talks about her father, who died young from colon cancer. The work is meant to raise awareness of the importance of colon-cancer screening. Lovett Productions is a New York-based film- and video-production company. NEW JERSEYHammerhead Advertising in Hoboken added Bayonne Medical Center to its client roster. The agency will promote the center's recent name change from Bayonne Hospital and launch a print and outdoor campaign to tout the client's capabilities. Hammerhead will also handle the center's media buying. The New Jersey League of Community Bankers tapped Fairfield-based Turchette Advertising Agency to create a 10-minute video that describes the client's benefits to its member institutions, the public and government legislators. The Cranford-based league represents the New Jersey retail-banking community. Turchette also has clients in the B2B, healthcare, packaging, nutritional, industrial, educational-services and consumer-electronics categories.The Hampshire Funds hired The R&J Group as its advertising and public relations agency. The client is a family of private real estate investment funds operated by The Hampshire Cos. in Morristown. The Hampshire Funds operates three funds: The Hampshire 99 Fund, The Hampshire Self Storage Fund and The Hampshire 2001 Fund. The R&J Group is based in Parsippany.KeatingPR was tapped by Sentigen Holding Corp. to take on its branding and communications duties. The Millburn-based public relations agency will focus on the clients' research and drug-discovery initiatives in the molecular-biology field to create environmentally safe insect-control products. New York-based Sentigen is an environmentally friendly pest-control company; its wholly owned subsidiaries are Sentigen Corp. and Cell & Molecular Technologies. KeatingPR will also handle brand ing and communications for the Life Science practice of law firm Saul Ewing. The latter client has offices in Prince ton, Baltimore, Philadelphia, Harrisburg, Pa., Chesterbrook, Pa., and Wilmington, Del. PENNSYLVANIAThe Weightman Group was hired by the Asphalt Roofing Manufacturers Association to handle the organization's advertising, public relations and promotional programs for its residential and commercial asphalt-roofing systems. The client is a Washington-based trade association composed of asphalt-roofing manufacturers in North America. The Philadelphia-based agency will help tout the benefits of asphalt roofing via advertising and public relations efforts that target builders, architects, facilities managers and roof consultants, among others.The University of Pennsylvania Health System in Philadelphia awarded a creative project to Philadelphia-based SFGT, following a four-month review that included other Philadelphia shops. SFGT will initially handle outdoor and broadcast work for the client; direct marketing and in teractive components will be added later. The budget is undisclosed. UPHS is a network of four Delaware Valley hospitals: Pennsylvania Hospital; Phoenixville Hospital; Presbyterian Medical Center; and The Univer sity of Pennsylvania Medical Center. The network also includes affil iated doctors, specialists and healthcare providers.

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