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FCBi and FCB Healthcare, both New York, picked up some branding assignments ear lier this month from Endo Pharmaceuticals, the maker of Percocet, Lidoderm and other pain-management drugs, sources said. The Chadds Ford, Pa.-based client also wants the network to develop its Web site, Endo.com, which is currently under construction. The assignments, which involve Percocet, Lidoderm and two as-yet-unnamed drugs, followed a review of undisclosed agencies, a source said. Billings have not been determined.
Gotham landed creative and media duties for AOL Moviefone and is expected to launch its first work—a campaign featuring a theater ad—in April.
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