KraftWorks Advertising, a New York-based agency that specializes in style brands, was awarded Anne Klein’s ad account. A branding campaign created by the shop for the New York-based client is meant to show the many roles in a modern woman’s life. Print ads featuring model Bridget Hall depict a filmlike sequence of images, which were photographed by Peter Lindbergh. The work, which touts ready-to-wear, footwear, eyewear, handbags and watches, is breaking in the February issue of Vogue and will run through July in W, New York Times Style, InStyle, Town & Country and Vanity Fair.
A new sign for HSBC Bank USA that appears above the building at Two Times Square in New York allows passersby to have their faces projected hundreds of feet above Broadway. The sign, connected to an interactive street-level kiosk in the Times Square Visitor’s Center, features a series of nine animated vignettes into which digital photos of kiosk visitors are inserted. Among the scenarios depicted are a bullfight, a gondola ride in Venice and a car chase. Lowe in New York pro vided the creative strategy for the sign.
Media Logic was named Gallard-Schles inger Industries’ marketing partner. The Garden City-based client is a sup plier of ingredients and chemicals, such as phosphates, minerals, amino acids and gluconates, to the food and beverage, pharmaceutical, nutritional, personal-care, and cosmetics industries, as well as the industrial-applications and research markets. GSI’s parent company is Chemische Fabrik Budenheim, the chemical division of the Bielefeld, Germany-based Rudolf A. Oetker group of companies. The Albany-based marketing-communications agency specializes in strategic planning, advertising, design, public relations and interactive technologies.
New York-based Stephen-Bradford Search and Stamford, Conn.-based Career Consulting Group, both executive search firms, have merged as of this month. Stephen-Bradford Search places senior-level marketing, sales and IT professionals in the advertising, direct marketing, market-research, new-media, consu mer-products, enter tain ment, financial-services, pro mo tions, publishing and sports-marketing industries. CCG specializes in market research, marketing information, market modeling, sales ana lysis and database marketing. The new entity takes the Stephen-Bradford Search name; it is based in New York with an office in Stamford.
Buck & Pulleyn opened its new headquarters facility in Perinton. The marketing-communications agency was previously based in Irondequoit, and has an office in Durham, N.C. Its clients include Eastman Kodak Co., Corning, Dialog and Voyetra Turtle Beach.
Huntington-based Epoch 5 Public Relations was tapped to represent Sunrise Assisted Living, an assisted-living provider. The client, which is based in McLean, Va., recently opened a new center in Plainview. Epoch 5 provides media relations, issues-management and image-development services.
The Coalition for a Healthy New York hired Eric Mower and Associates to launch its statewide effort to reduce the public’s exposure to secondhand smoke. The client, an Albany-based public-health-advocacy group, hired EMA to create and execute a media relations campaign meant to boost awareness of the dangers of secondhand smoke and encourage nonsmokers to assert their right to breathe clean air. The CHNY is composed of various health-advocacy groups, such as the American Cancer Society, American Heart Association, American Lung Association, New York State Congress of Parents and Teachers and Medical Society of the State of New York. EMA is an advertising and public relations agency with offices in Buffalo, Rochester, Syracuse, Albany, Ports mouth, N.H., and Atlanta.
M Booth & Associates added nine new accounts to its client roster. The New York-based public relations agency was tapped by United Distillers and Vintners Wines to create an ongoing media relations and special-events campaign touting the company’s California wines and a new line of gourmet-food products. The shop was hired by Unilever Bestfoods brands I Can’t Believe It’s Not Butter! and Take Control to create a campaign that reinforces the former’s position as a top margarine brand and a national media campaign for the latter, a margarinelike spread. M Booth will promote MGM Mirage Resorts to the travel media, as well as via travel-industry relations, special events, media tours and press trips to the company’s Las Vegas properties. The agency will also tout Royal Olympic Cruises’ fleet of ships. The Detroit Marriott Renaissance Center tapped M Booth to provide a national trade and consumer media relations program to relaunch the property. Biopharmaceutical company Peptor hired M Booth to create an awareness campaign; the shop’s first effort for the client will be to publicize a new diabetes drug. The agency will handle public relations for diagnostic-device company Fuji rebio’s tumor-marker products, and will create a global campaign promoting the International Center for Alcohol Policies, an alcohol-policy think tank.
MWW/Savitt, a division of East Rutherford-based public relations firm The MWW Group, was hired by Hawaiian Airlines to launch its new nonstop Seattle-to-Maui route. The Honolulu-based airline is the 12th-largest carrier in the U.S. MWW/Savitt is based in Seattle. Its clients include Getty Images, Lowe’s Home Improvement Centers, Share Builder Securities Corp. and Xylo. MWW also has offices in New York, Chicago, Los Angeles and Washington.
Ardmore-based SBK Pictures wrote and produced 11 videos and a short film promoting Philadelphia as a tourist destination for the Independence Visitor Center, the city’s new official tourist-information site. The videos and film show a variety of things to see and do in Philadelphia. The 60-second videos focus on six themes: Philadelphia Life, Historic Sites, Perform ing Arts and Entertainment, Museums and Archives, Architecture and Public Art, and Parks and Recreation. The six-and-a-half-minute film incorporates images from the videos, expanding on the themes covered in them. SBK Pictures provides film direction and production management for commercial production, tourism projects and IMAX movies. Its clients include Cablevision, Comcast Corp., Kimberly-Clark, Sovereign Bank and True Value.
New Tripoli-based Big Bang Communications changed its name to Origin Communications. The marketing-communications agency’s clients include QVC, Rodale and the Yellow Pages Publishers Association.