Agency News


Wieden + Kennedy in New York was picked to handle advertising for Becoming, a new retail line from Avon that debuted in August. The agency prevailed over cross town shops Fallon and Shepardson, Stern + Kaminsky to nab the $6-10 million account, sources said. MediaCom will continue to handle media duties. The lion’s share of Avon’s advertising is handled in-house. According to CMR, Avon spent $34 million in measured media in 2000 and $23 million for the first six months of 2001.

Avrett Free Ginsberg was awarded creative duties on Clicquot’s La Grande Dame brand of champagne without a review. Creative duties were previously handled in-house; media remains in-house. Billings were undis closed. Print is expected to break this month in wine-related publications. Clicquot, in New York, is the U.S. arm of Veuve Clicquot Ponsardin, which is owned by Paris-based LVMH Moët Hennessy Louis Vuitton.

Bozell in New York scored interactive duties for Datek, the agency confirmed. The Jersey City, N.J., online-brokerage firm shifted the account from incumbent Euro RSCG Circle without a review. The addition brings Datek bill ings at Bozell, which already handles the company’s traditional account, to about $90 million.

Strategic Advertising was hired by Media Arts Group to create and manage brand-building advertising initiatives for the Thomas Kinkade Collectors’ Society. Morgan Hill, Calif.-based Media Arts Group is a designer, manufacturer and branded retailer of artist Thomas Kinkade’s work. The Westbury-based agency will provide direct mail support for the client.

Advertising and communications shop Palio Communications will provide sales and advertising services for Purina Mills’ Lab Diet and Wild Bird Chow product lines. These services will include creating promotional and educational materials in conjunction with LabDiet’s sales initiatives. The Saratoga Springs-based agency will also consult on advertising and marketing efforts for Wild Bird Chow direct-to- consumer products.


The CBK Group relocated to 50 Eisenhower Drive in Paramus from its office in West Paterson. The advertising and public relations agency, which specializes in the high-tech, tourism and hospitality industries, was founded last year.

TMPW Direct acquired Milwaukee-based marketing-services firm Hunt Marketing. Mount Olive-based TMPW Direct, which also has offices in Miami and Milwaukee, is a division of New York-based TMP Worldwide.

Boonton-based S3 was hired by the New Jersey Advertising Club to create print, TV, radio and out-of-home advertising. The cam paign, which is scheduled to break early next year, will appear in local media throughout the state. The brand-growth consultancy provides advertising, marketing and communications services.


Salem, N.J-based flooring company Mannington Mills tapped Domus to handle its $10 million account. The Philadelphia-based agency will be responsible for the client’s marketing-communications projects, including trade advertising, trade and consumer public relations, collateral materials, promotions, and consumer print and TV advertising.

Backe Communications added three new accounts. The Ardmore-based ad agency will handle the marketing communications and strategic planning for the launch of Community Energy’s new product, New Wind Energy, for both the residential and commer cial parts of the business. The Wayne-based client is a marketer of clean, renewable energy. Lavipharm Laboratories in East Windsor, N.J., hired the shop to retool its Web site to reflect the company’s new market positioning. This will include creating secure client sections and a customized content-management system that will allow the client to easily update its site. The shop will also reconfigure Dor chester Publishing Co.’s Web site in accordance with the client’s new e-commerce sales direction, including changing the site’s informational focus to an e-commerce one. The New York-based cli ent publishes romance, West ern and horror books.