Adams & Knight, Avon, recently broke a campaign for the United Way of the Capital Area, Hartford. The campaign, consisting of posters, collateral, PSAs and a corporate video, touted the annual community campaign. The communication goal of the 2001 campaign was to break through the stigma of being a United Way recipient. The copy and the photographs for all of the materials needed to reinforce the central theme that it’s hard to distinguish those in need from those who contribute. MASSACHUSETTS
Groppi Communications, Braintree, recently completed a series of 30-second radio commercials for the Massachusetts Association of Insurance Agents. The MAIA represents almost 2,000 independent insurance agents in the commonwealth. The first flight will be heard in Boston, Worcester, Springfield, New Bedford/Fall River and Cape Cod—and it reinforces the tag, “Our idea of service is person-to-person,” which Groppi introduced in 2000.
Tiffanie Williams & Co., Quincy, has been chosen as a communications partner by the Warren Group, Boston, a 129-year-old publishing and information services organization, which publishes Banker & Trades man and The Commercial Record. Among its responsibilities, Tiffanie Williams & Co. will create a new corporate identity for the organization and incorporate it into all communications vehicles. The company will also be responsible for advertising the Warren Group’s products and services, and will aid in Web-site design.
Ideate, Watertown, has completed a new corporate ID and logo design for Catalyst Health & Technology Partners, Newton, Mass. The agency created an updated graphic look for the venture-capital firm that specializes in the health, technology and biotech fields.
Sterling Hager, Watertown, has added six new clients: Nexiq Technologies, Manchester, N.H.; Onex Communications, Bedford, Mass.; Speedera Networks, Santa Clara, Calif.; Speedline Technologies, Franklin, Mass.; Tecogen, Waltham, Mass.; and Thinking Investments, Waltham.
Birmingham Associates Communications, Boston, a full-service public relations, marketing and advertising agency, added Kaiser Medical Imaging Corp. to its client roster. Lauren Birmingham, managing director of Birmingham Associates, was hired to do public relations, marketing, strategic planning and branding for the medical imaging company. Birmingham recently added Dillstar Productions to its client list. Dillstar’s productions include Joey and Maria’s Comedy Wedding, The Wake of Matty O’Malley, The 25th Wedding Anniverary and The Soprano’s Last Supper.
Adams Design & Marketing Solutions, Quincy, has become the principal marketing firm for the Lincoln Institute on Land Policy located in Cambridge, Mass. Adams will be undertaking the design and production of all collateral material and catalogs including the institute’s annual reviews, which document their prominent round-table discussions that draw scholars, researchers, government policymakers, and economists from around the world.
Direct Results Group/SourceLink, Boston, was named lead agency for InterWorld Corp., a provider of enterprise commerce software solutions. DRG will help build InterWorld’s brand identity, as well as craft print advertising, direct mail, event promotion (online and offline), e-marketing and collateral for the company. DRG was also named lead agency for Baltimore Technologies of Dublin, Ireland.
Boston’s CM Communications recently completed two new client Web sites. One promotes the Pinehills, an open-space, mixed-use community situated on 3,060 acres of rolling meadows and pine forests in Plymouth, Mass. The second was developed for New England’s premier daily-fee golf course, the Pinehills Golf Club.
Corey McPherson Nash, Watertown, added four new clients to its roster: UPromise, Brookline, Mass.; American Academy of Art & Sciences, Cambridge, Mass.; Peoplestreet, Cambridge; and LifeClips, Action. CMN works on a variety of identity design projects.
Trinity, Boston, has paired with the YMCA Boston to develop a marketing communications program that will launch the Y’s five-year social-change initiative: Breaking New Ground.
Miller Consulting Group, Boston, has partnered with Geac Computer Corp., Toronto. Miller will redefine the company and will build and execute an aggressive media and market outreach campaign. These communications efforts will be geared at reinvigorating Geac’s position within the financial community.