Heathcott Associates in Little Rock has launched a statewide campaign for Electric Cooperatives of Arkansas, a wholesale supplier. The campaign consists of three television and four radio spots produced around a nursery rhyme theme.
Garvan Woodland Gardens, a new 210-acre botanical garden near Hot Springs, has chosen Cranford Johnson Robinson Woods of Little Rock as its first advertising agency.
The Dalton Agency in Jacksonville has added four area accounts worth $2.5 million in total billings. The new clients are: ATS Professional Services, a corporate recruitment firm; Naturize BioSciences, a maker of crop-enhancement products; Snap Facts, an interactive TV venture formed with AT&T; and OAIC Jacksonville, a historic business district consortium.
Osprey Marketing Group in Stuart has been chosen by the Martin County Chapter of the American Red Cross to handle public relations and marketing duties. Osprey will build awareness of the agency’s disaster, youth, health and safety services.
Clarke Advertising and Public Relations in Sarasota has been hired by Project Impact, an educational outreach program sponsored by the Tampa Bay Regional Planning Council, to promote public readiness in the event of natural disasters.
GBA/SourceLink in Atlanta has been selected to assist in marketing Jerzees Artware, a division of the Russell Corp. The shop will provide strategic development, database management and market research.
Atlanta’s Cottingham + Kelker has won the advertising account of Just Say Yes bottled waters. The Atlanta-based client targets health food stores and athletic clubs.
RMR & Associates of Rockville has been named lead agency for Sportrock, a chain of climbing facilities in the mid-Atlantic region. RMR’s print, direct mail and interactive campaign will run in local business and leisure publications to introduce Sportrock’s new locations.
MGH Public Relations in Baltimore has added two new accounts: Towne Hall, a restaurant owned, in part, by Baltimore Oriole Cal Ripken Jr.; and architectural firm Hord Coplan Macht.
Maris, West & Baker in Jackson has added an E-Strategy division that offers business consulting, technology, design and creative services to clients.
White & Saterfield of Raleigh has been assigned ad duties for the local Meeker for Mayor campaign. W&S is also developing advertising for the Heritage & Cultural Tourism Partnership of North Carolina.
Incite Communications in Charlotte has been tapped by the Chicago Pneumatic Tool Co. to market its automotive division. Based in Rock Hill, S.C., the firm makes pneumatic air tools for industrial, construction and automotive markets around the world. The agency will be responsible for advertising, public relations, point-of-purchase materials and packaging duties.
Bolt in Charlotte was a six-time award winner at the recent 2001 American Graphic Design competition. Bolt was deemed tops in the packaging, pro bono, trade show exhibit, collateral, identity and promotional campaign categories.
Rawle Murdy Associates has been designated lead agency for Orient Express’ Bora Bora Lagoon Resort. The Charleston shop, which handles the client’s North American properties, will execute a U.S. advertising campaign for the vacation complex in Tahiti. Ads will be directed at affluent travelers and newlyweds.
The Bosworth Group in Charleston has been retained by Daniel Ravenel Real Estate to expand marketing services to upper-income home sellers and buyers. Bos-worth is charged with updating the 20-year-old firm’s corporate identity, ads and collateral materials—a task that runs the gamut from logo and Web site design to direct mail and international advertising.
Greenville’s Erwin-Penland has been assigned retail advertising and marketing duties by ScheerSports. E-P will be responsible for brand development and positioning, media planning and interactive marketing for the firm’s sports teams, which include the Greenville Grrrowl of the East Coast Hockey League and the Arena Football League’s Carolina Rhinos.
The Balcom Agency in Fort Worth has been selected to handle all radio and television production and placement for Big Billy Barrett Mazda/Hyundai/Chrysler/Jeep.
Shirleybarr Public Relations in Houston will provide public relations support in Houston and San Antonio for the launch of Land Rover’s new Freelander vehicle.
Architectural and design firm Gideon Toal has selected Witherspoon Advertising and Public Relations as its public relations counsel. The Fort Worth-based agency has also acquired the account of INSpire Insurance Solutions, a developer of claims administration software.
CS Creative in Dallas has completed a brand development project for Excel Meridian Data.
Bates Churchill Public Relations of Houston has been retained by Associated Hygienic Products, a supplier of several diaper brands. The agency has also received project assignments from Enron’s global markets group, Fantastic Sam’s and Kingwood Medical Center.
Griffith Phillips Creative in Dallas has designed a Web site for systems integration company iXP Corp. The venue’s new slogan: “I expect success.”
Texas Christian University has partnered with Stuart Bacon Advertising—Public Relations in Fort Worth to create a branding campaign for the M.J. Neeley School of Business at TCU.
BizCom Associates in Dallas has added three new public relations clients: MH2 Technologies, Profiles International and the U.S. division of NetValue.
Lionel Sosa, former chairman of GarciaLKS in San Antonio, has been named a trustee of the Association of America’s Public Television Stations.
Editing and post-production house Charlieuniformtango in Dallas has opened a second location in Austin.
Fort Worth’s Murray/Brown Creative Group has been hired by commercial property tax consultancy United Paramount Tax Group. The agency will handle a business-to-business direct mail campaign as well as other projects.