E.B. Lane Marketing Communications in Phoenix created a TV spot for Hyloft USA, which markets an overhead garage storage system. The ad, which was launched in conjunction with Home Depot throughout Las Vegas, where Hyloft is based, features a couple being interrupted by their teenage daughter as they dance the tango in their newly organized garage.
Purple Harbor, a strategic marketing and design agency, has opened in San Fran cisco. The shop will focus on serving clients in the healthcare, education, entertainment, technology and professional-services markets. It will be led by David Abel and Al Leong, who have created marketing programs for such companies as WebMD, 3Com/Palm, Adobe, Apple, AOL, Disney and Intel.
Gardner Geary Coll in San Francisco launched a consumer ad campaign for Delta Dental Plan of California. Ads emphasize the client’s “We keep you smiling” tagline with slice-of-life vignettes. Print ads include a woman who fits into jeans she hasn’t worn since college, a dad who’s thrilled because his child’s first word is “Daddy,” and a woman who hears her alarm go off but then realizes it’s Saturday. The campaign also includes five radio spots.
The Napa Valley Vintners Association in St. Helena launched its first ad campaign on behalf of Napa Valley vineyards and their wines. Developed by David Mantel & Associates in Lafayette, four print ads focus on the notion that Napa Valley is a winegrape grower’s paradise. The tagline is, “Napa Valley. To a winegrape, it’s Eden.”
Fineman PR has moved to 530 Bush St., 10th floor, San Francisco, CA 94108. The new phone number is (415) 392-1000. The shop also abbreviated its name from Fineman Associates Public Relations.
McClenehan Bruer Communications in Portland was tapped for public relations services by TriMedia Technologies, a Milpitas, Calif.-based developer of media processor cores and software tools used in advanced digital consumer products.
Leopold Ketel & Partners in Portland created a marketing campaign for the Oregon State Fair. While past efforts focused on how much there is to do at the two-week event, especially for kids, the new campaign is primarily targeted at adults. The work, which includes two 30-second TV spots, two radio ads, three print ads and collateral materials, has been running in Portland, Salem, Albany, Corvallis and Eugene.
Teledyne Continental Motors, a Mobile, Ala.-based manufacturer of power systems, named The Mandala Agency in Bend as its marketing agency. The shop will be charged with communicating Teledyne’s investments in product development, manufacturing and quality-control programs.
Halsted Communications in Ventura was retained by six new clients: Papa John’s Pizza Greater Los Angeles Co-op, for a marketing communications campaign promoting the “better pizza, better communities” involvement of Papa John’s 120 L.A.-area restaurants; BioEnterics, for a reimbursement program for its surgically implanted weight-control products; Medstone, for the introduction of a new method of treating gallstone disease; Dako, for marketing communications projects targeting medical laboratories; Applied Medical, for the introduction of GelPort, a device that aids surgeons in hand-assisted minimally invasive surgery; and StemSource, for marketing a new method of harvesting and storing adult stem cells.
The Miller Group Advertising in Santa Monica launched its first ad campaign for Alegacy Foodservice Products Group. Ads tout Alegacy’s product innovations, service, longevity in business and product line.
Los Angeles public relations agency the MWW Group added American Standard Development Co. to its client roster.
Post-production house Post Logic Studios spun off its Santa Monica office into an independent entity. The new entity, which has been renamed Creo (from the Latin for “to create”), will cater primarily to the commercial world, and will also work on trailers, music videos and promos. It will be headed by managing director Katie Wells.
The T&O Group launched a campaign for the Seniors Real Estate Specialists division of the Senior Advantage Real Estate Council. Consisting primarily of print and direct mail pieces, each execution includes a visual with one line of copy placed through the center of the graphic. For instance, one shows senior couples ballroom dancing with the line “If you lived in the same house for 30 years, you’d be ready to step out too.”
Diversified HealthCare Services in San Ramon selected Roxburgh in Costa Mesa to develop a public relations strategy to brand DHS among managed-care service operations and software-license vendors.
San Diego graphic design firm Mires Design has rebranded itself simply as Mires. The move is meant to reflect its evolution to a full-service shop.
L90 subsidiary Zonfire in Los Angeles expanded its e-mail offerings for advertisers. Also, L90 direct marketing division L90 Direct expanded its online list-management network for publishers and advertisers.
MedioStream, a San Jose-based provider of DVD publishing technology, selected NMC Partners in Long Beach for public relations services. NMC will focus on promoting MedioStream’s flagship product, neoDVD, a suite of digital-video software designed for consumer camcorder use.
Bonneville Communications in Salt Lake City was hired to develop a public-service TV campaign for Rotary International aimed at enhancing the image of the Chicago-based service organization and building membership. The spots, which will begin airing around the first of the year, will target self-motivated businesswomen and -men. The campaign will be distributed throughout the U.S. and Canada in several versions ranging from 10-second to 60-second spots.
Pinnacle Marketing Communications in Ogden developed a campaign for the new America’s Public Lands coalition. The coalition, which is an alliance of the Forest Service, National Park Service, Utah State Parks and Bureau of Land Management, was formed to provide visitor and safety information to Utah’s guests during and after the 2002 Winter Olympics.
Seattle design firm RMB Vivid created marketing communications materials for Canadian beverage firm Jones Soda Co.
Engine Interactive in Seattle was chosen to redesign the Web site for Northwest publisher Sasquatch Books. The goal is to grow its audience base and improve access to the site’s e-commerce features.
Bellevue public relations agency Waggener Edstrom added the Hutch Holiday Gala to benefit the Fred Hutchinson Cancer Research Center to its client roster.