TMP Worldwide in Denver will launch a new print campaign designed to recruit high-tech and business professionals to StorageTek. The campaign is scheduled to break in the Denver Post and continue in other publications.
Hall Communications acquired fellow Las Vegas agency Quillin & Co. Advertising and Public Relations. Tim Quillin, head of Quillin & Co., will take the title of vp of marketing at the merged agency.
San Francisco-based Wolf/Doyle was tapped by videogame maker 3DO to do work in support of two new games: Dragon Rage, a seek-and-destroy adventure game aimed at teens and twentysomethings; and Cubix, Robots for Everyone Race ‘n Robots, a head-to-head racing duel aimed at boys ages 5-10. The campaign includes heavy print media breaking this fall in gaming books such as GamePro, PSE2, NextGen, Nintendo Power and Nick Magazine.
Mering & Associates in Sacramento plans to launch a campaign for the California Travel and Tourism Commission featuring a character named Doug, a self-described “pleasure sponge.” The work will run in Phoenix, Albuquerque, N.M., Salt Lake City, Portland, Ore., Seattle and Denver, and promote the “California attitude” of living life to the fullest and putting pleasure first. The campaign is scheduled to run through most of 2002.
Michael Osborne Design in San Francisco was selected by Canandaigua Wine Co. to design new packaging for the Dunnewood Vineyards brand and for the vintner’s reserve line, Signature.
IQ Commerce in Saratoga added three ad agencies to its roster to develop online marketing initiatives. They are: Gillespie, a unit of McCann-Erickson; Jordan McGrath Case & Partners; and Lot21. Gillespie will help IQ conduct online campaigns for the flagship brands of a packaged-goods company. Jordan McGrath and IQ will also service a packaged-goods company, conducting online product sampling and surveys. Lot21 will work on a survey-to-a-sweepstakes campaign for sporting client The Fly Shop.
London Road Design in Burlingame designed the Siebel Classic Web site. The Senior PGA Tour event is held each March at San Jose’s Coyote Creek Golf Club.
A new technology-focused public relations firm, Zimbida PR, launched in San Francisco. The team includes CEO/ founder Alissa Bushnell, formerly of Network Associates; account director Cabe Franklin; senior account executive Caroline Bowers; and senior account executive Caroline Gick. Clients include Network Solutions, One Page, uWink and Zdegree.
Borders Perrin Norrander in Portland launched a campaign last week for Spirit Mountain Casino using the tagline “Luck happens.” The campaign includes TV, outdoor, print and radio ads that suggest the not-so-ordinary things that might happen if you visit the casino.
Roxburgh in Costa Mesa was tapped by asset management firm William Lyon Pro perty Management to create a corporate ID and branding program. Roxburgh will design a logo, print collateral and a Web site and launch a branding campaign for the client.
Foote, Cone & Belding in Los Angeles completed a spot for TaylorMade Golf featuring PGA player Tom Lehman. The spot was chosen as “Best Spot of the Month” for all of FCB’s offices.
Lagrant Communications in Los Angeles executed a pro-bono media buy for the “Mi vida” campaign by the American Cancer Society. The TV and radio campaign broke July 30 in Spanish in L.A. and San Francisco. The ads were designed by Creative Civilization in San Antonio, Texas.
Los Angeles-based Grabiner/Hall added three new clients to its roster: OnStation, a software developer; Data Systems Worldwide, an IT consulting firm; and Magic Ford, one of the 10 largest automotive dealerships in California.
Dailey & Associates in West Hollywood designed a campaign promoting El Pollo Loco’s new Nacho Pollo Bowl.
Los Angeles-based BGM-FMJ Healthcomm was retained by Sulzer Dental, a developer and manufacturer of oral-rehabilitation products. The agency will work on corporate and product strategic planning as well as brand positioning for the company’s international professional healthcare audience.
Entravision Communications in Los Angeles joined with Lotus Hispanic Reps to create Lotus Entravision Reps, which will be the exclusive national advertising representative for all Spanish-language radio stations owned by Entravision and Lotus Communications and all stations currently represented by Lotus Hispanic Reps. The new company will serve 50 markets with total national radio ad expenditures of over $25 million.
p11creative, Santa Ana, launched a Web site for The Lodge at Torrey Pines, a resort in La Jolla. The site includes streaming video, custom sound controls and live help technology. The hotel is owned and operated by Evans Hotels San Diego.
Irvine-based Morgan Marketing & Public Relations plans to move into larger office space in conjunction with the firm’s 10th anniversary.
Porter Novelli in Los Angeles was tapped by the Jim Henson Co. for youth-marketing services. The agency will initiate a brand-building strategy for the client’s programs and properties.
PainePR in Los Angeles was tapped by XM Satellite Radio to support its service launch later this summer. The decision came after a review of over 20 agencies.
Integrated Marketing Group in Salt Lake City was retained by Cyvex Nutrition, which manufactures and distributes raw materials for the nutritional-supplement industry. A new campaign will include creative, media buying, trade-show management and branding efforts.
The Hacker Group in Bellevue was tapped by MSN Internet Access to be its direct marketing agency for customer acquisition. The shop will create a variety of marketing efforts for the client, including direct mail, e-mail and alternative media initiatives.
Tamara Wilson Public Relations in Seattle developed a new Web site, tamarawilson.com. The site features information and pictures of the firm’s clients and key events, as well as a client list, which currently includes El Gaucho, Waterfront and Il Fornaio. —compiled by Jon Jurich