Agency News

NEW YORK

In its first print campaign for SmartMoney. com—the online version of the financial magazine—Digital Pulp highlights interactive financial tools exclusive to the Web site. The campaign, which includes five print executions, broke last week in The Wall Street Journal, Barron’s and SmartMoney. One ad features a man and woman sitting on a bench in a museumlike setting, studying a painting made up of cubes. The ad calls for them to “Visualize.” The copy reads: “Take a step back and look at the big picture with ‘Map of the Market’ from SmartMoney.com.” It then elaborates on the site’s stock-tracking tool and directs consumers to www.smartmoney.com/maps. The cubes recur in the other ads. The tagline is “Our Insight. Your Vision.” Bill ings were not disclosed, but per CMR, SmartMoney.com spent about $5.5 million on measured media last year. The New York-based shop landed creative chores for the site in March following a review. The site’s prior agency was DiMassimo Brand Advertising.

Ad agency Wunderman in New York and the 3-D design unit of New York-based visual-effects shop Quiet Man created an animated spot for Internet package AT&T Worldnet Service Plus that was meant to encourage prospective users to imagine the perfect service. The commercial, which broke in mid-July, shows a stick figure using a blue crayon to draw himself and his dream Internet service. To demonstrate faster log-ons, the figure uses his crayon to cut time off of connection speeds; to represent instant messaging and chat services, he speaks to his crayon and another character appears. Video e-mail is depicted with more characters appearing on a crayoned computer screen.

Sage Marcom was hired by Syracuse-based wireless-technology company Anaren Microwave and Syracuse-based engineering company JADAK Technologies for Web development projects. Sage is working on these projects with its strategic partner, Rway Communications. Sage will handle the sites’ strategic development, design and content, while Rway will be responsible for their functionality, programming, hosting and security. Rway Communications is a Web site design, hosting and information-security firm with offices in E. Syracuse and Washington. Sage, a business-to-business marketing-communications agency, has offices in Liverpool and Northampton, N.H.

Rotter•kantor was awarded Red Distribution’s marketing-communications account. The New York-based client, co-owned by German music distributor Edel and Sony Music Entertainment, is an independent music distributor. The agency has offices in New York and Carlsbad, Calif.

NEW JERSEY

Ad agency John Howlett & Co. formed a strategic alliance with Latitud 18 Norte in San Juan, Puerto Rico. The latter is an ad shop that specializes in the Hispanic market. John Howlett & Co., based in West field, also formed an alliance with Go Westfield, a Westfield-based Internet shop that specializes in creating software applications for sales and marketing companies.

PENNSYLVANIA

A new logo designed by Elkman/Alexander & Partners in Philadelphia for the Pennsylvania Department of Transportation began rolling out in mid-July. The logo will eventually appear on all PENN DOT vehicles, signs, equipment, workforce hard hats and uniforms, stationery and collateral. The agency, as part of the project, interviewed state residents both before and after the logo was created to gather feedback on the new image. Elkman/Alexander also created an employee-communications brochure about the new logo and is working on a signing and style manual that lists guidelines for using the logo on PENN DOT products.

Greenwald Communications Associates in King of Prussia was tapped to handle public relations for Limerick Golf Club and its new banquet facility, The Loft at Limerick.

Norristown-based Gateway Employment Resources hired Goldstein, Meiers & Partners to handle its advertising, marketing and public relations duties. The client is a nonprofit organization that places people with disabilities with Delaware Valley businesses, providing training, performance-monitoring and support services. GM&P is a Bala Cynwyd-based advertising agency.