agency news

ArizonaLavidge & Baumayr, Phoenix, was tapped by Del Webb to do strategic planning, advertising and media planning and buying for its Sun City communities in the West. Moses Anshell in Phoenix was retained by the Arizona Office of Tourism, beating out nine other agencies, including one out-of-state shop. The integrated marketing assignment is worth about $6 million. ColoradoCactus Marketing, Denver, acquired Hothouse Design and Advertising of Boulder. Sterling Rice Group in Boulder was tapped by Aspen Skiing Co. to develop a national campaign for the upcoming winter. Ads will appear in skiing and snowboarding magazines such as Powder, Snowboarding and Freeze.NevadaThe Creative Group, Las Vegas, was tapped by the Nevada Agency for Nuclear Projects to produce a science video about the Department of Energy's proposal for Yucca Mountain and nuclear waste disposal. Northern CaliforniaPhilip Johnson Associates, San Francisco, won the ad account of Octavom, a digital imaging technologies firm, after a review of several local agencies. Evolution Bureau, San Francisco, was chosen to help develop the Web sites of Chaiken, a clothing company, and Van Wagoner Capital Management. OregonTouchmark Living Centers retained Bradshaw Advertising, Portland, to develop print ads soliciting memberships for Peterkort Woods, a West Hills retirement community. Tyee Euro RSCG, Portland, signed an agreement with Wink Communications to add Wink interactive television enhancements to direct response and long-form ads for many of Tyee's clients.Red Monkey Advertising in Portland released a radio and direct mail campaign supporting Dr Martens "One Night Stand" promotion, which will send two guests to Las Vegas for a private concert. Portland-based Nine Dots (formerly CyberSight) signed an agreement with Mediaplex to use the latter's single platform solution to power several online marketing campaigns. Southern CaliforniaDeutsch/LA in Marina del Rey broke two new cow spots for the California Milk Advisory Board on July 2. Durazo Communications, Los Angeles, launched DC Creative, an in-house creative department. It will operate independently of the parent company, but retain Durazo's focus on the Hispanic market. Campbell Mithun, Irvine, was selected by Verizon Wireless to handle its West Area, which goes as far east as Texas. The selection came after a two-month review. Ritual Events and BLK/MRKT, Los Angeles, have partnered to form Authntik, a full-service marketing agency.Los Angeles agency The Ballpark broke a campaign for the Hollywood Bowl's 2001 season. The three-month campaign, with a budget of approximately $1-2 million, has the slogan "Better at the Bowl." Praxis in Los Angeles completed the creative collateral for Disney Learning Partnership's 2001 Disney's American Teacher Awards. TPM, Los Angeles, was retained by UNO Productions to handle marketing and sponsorship rights to the Third Annual Ritmo Latino Music Awards. The Weston Group, Los Angeles, was tapped by Ryland Homes to help its Northern California division with promotions in the Bay Area. NeoBrands, Costa Mesa, was tapped to launch a national branding campaign for Team Up for Down Syndrome. L90, Los Angeles, signed an agreement with Akamai Technologies to use the Akamai Edgesuite service to help provide clients with high-performance, reliable delivery of ad campaigns. L90 also signed an exclusive sales agreement with SIKids.com, the online branch of Sports Illustrated for Kids. WashingtonCopacino in Seattle released a campaign for Sound Transit, a commuter rail service between Tacoma and Seattle. —compiled by Jon Jurich

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