New York direct marketing agency Cooper Direct Advertising is one of five marketing companies that joined forces to form The Alliance for Intelligent Marketing, a global network of marketing-services providers working directly with the newspaper industry to provide integrated and cost-effective marketing solutions. Among the services the Alliance will offer are data integration, market research, creative strategy, production and execution, database design and development, decision-support technology, direct response marketing, statis tical anal ysis and customer-relationship management. The other four charter members of the Alliance are Dimensional Insight in Boston, Links Information Management in Canada, Belden Research in Dallas and Astech InterMedia in Denver.
To introduce a hip new look for Big Red chewing gum, Attik, a New York-based all-media creative-solutions provider, designed, directed, animated and produced six 15-second spots for the gum. The national campaign for the Wm. Wrigley Jr. Co. was created by BBDO in Chicago. Three spots rolled out in late January, and three more will debut on April 2.
Loop Filmworks director David Chartier wrapped up a 30-second ID spot for Home Box Office that parodies the “Dawn of Man” sequence in Stanley Kubrick’s 2001: A Space Odyssey. The spot features a tribe of apes and a startling discovery. One of the apes, the Moonwatcher, busily pounds at a rock, a great monolith looming in the background, while his friends lounge by the water hole. His creation: a wheel. However, when he shows off the wheel, his friends are nonplussed. The Moonwatcher hurls the wheel onto a pile of other rocks and debris in disgust and sets off an avalanche that reveals the wheel is the “O” in a giant rock-and-bone-formed HBO. This is the sixth spot in an ongoing campaign that the Brooklyn-based Loop Filmworks has worked on with HBO.
A new edition of Planning for Out-of-Home Media, a reference source for buyers and sellers of outdoor advertising, is due for publication next month. The full-color, 200-page book, co-produced by The Traffic Audit Bureau for Media Measurement and the Outdoor Advertising Association of America, compiles the following: descriptions and specifications for out-of-home formats; out-of-home creative guidelines; successful out-of-home campaigns; travel trends; new out-of-home technologies; and other information. The planner is $49 per copy, with discounts for multiple-copy orders. For more information, or to reserve a copy, contact TAB at 420 Lexington Ave., Suite 2520, New York, NY 10170-0110, or by phone at (212) 972-8075 or fax at (212) 972-8928.
New York’s CMG Communications created a new campaign for Virgin Atlantic that touts the airline’s revamped business-class service. The $10 million campaign, which comprises six double-page executions, is the first national print initiative for the client in three years. The effort, which features fashion models indulging in the luxuries of upper-class service, broke last month. CMG has handled Virgin’s U.S. advertising for more than six years.
SAI Marketing, based in Huntingdon Valley, was named by portrait-photography company Olan Mills as its agency. SAI had previously worked with Olan Mills on a project basis. The agency is charged with building overall awareness of the client, creating and communicating a cohesive brand identity and strategy, and generating traffic to Olan Mills Portrait Studio locations. SAI will manage all aspects of marketing and promotion. The client, based in Chattanooga, Tenn., has more than 1,200 professional portrait studios and production studios in the U.S., United Kingdom and Canada.
Lancaster-based Kelly Michener Advertising, Marketing, and Public Relations added the Jerr-Dan Corp. to its client roster. The company manufactures a line of towing and recovery vehicles that includes conventional rollback and heavy-duty industrial carriers, as well as light-, medium- and heavy-duty wreckers. Jerr-Dan is based in Greencastle, where it has two plants, and has a distribution center in Las Vegas. Its products are marketed through independent distributors and dealers at retail locations across the U.S. and Canada. Kelly Michener will create and implement a stra tegic branding program and will redesign the overall look of the client’s marketing communications.