Lowe & Partners/SMS, New York, launched a 10-day radio campaign promoting Braun’s foil shaver brand as a Father’s Day gift. A single spot in three lengths features a 30-something woman reflecting on the nice things her father did for her when she was a kid, as well as something not-so-nice: “Dad’s sandpaper stubble exfoliating my skin every time he hugged me. Man, did that hurt!” The spot ends with a pitch for the Braun Flex Integral Shaver. Lowe has worked on Braun, a subsidiary of Gillette, since 1984.
Doremus, New York, landed American Management Systems’ estimated $3 million account. Doremus will create the first ads for the Fairfax, Va.-based consultancy’s telecommunications and consumer financial services groups.
Biederman Kelly Krimstein & Partners, New York, created four print ads, a TV spot, event signage and Millennium Ball invitations promoting classical music station 96.3 FM WQXR’s Millennium Celebration. The campaign celebrates the cultural leaders of the 21st Century.
In one print execution, infants’ feet, photographed by Anne Geddes, wiggle beneath the copy: “Whoever is the next Mozart, we’ll be playing him. Or her.” Another ad reads, above a photo of an eye: “Hindsight is 20/20. Foresight is 96.3.”
The New York chapter of the International Advertising Association will host its annual China Ball at the Pierre Hotel on June 24. More than 600 executives are expected to attend the black tie gala showcasing The China Institute of America, a non-political organization devoted to promoting mutual understanding between the Chinese and American peoples.
The event is sponsored by BBDO Worldwide, McCann-Erickson, Ogilvy & Mather and other companies.
KCSA Public Relations Worldwide, New York, has created an Austin Powers: The Spy Who Shagged Me promotional tie-in campaign for Virgin Atlantic Airways; it includes a giveaway of 1,000 free round- trip tickets to London. The contest, with the tagline, “1,000 free tickets to London. Groovy baby,” began June 11 and runs through June 29. Media will consist of newspaper, billboard, telephone kiosk, bus shelter, radio and online advertising, while Virgin’s U.S. ticket agents will wear Austin Powers eyeglasses and T-shirts. Gigante Vaz, New York, will roll out a campaign for Crillon Importers’ O.P. Anderson, a Swedish Aquavit brand. Five print executions carry the tagline, “Well north of the ordinary,” and such copy as, “Heaven … a quiet place next to Sweden where they make Aquavit.” Ads will run in July issues of Paper, Time Out New York, Country, Manhattan File, Hamptons, Ocean Drive, and Saveur.
Moving Pictures, New York, completed six spots for the new Zambian lottery, Kwachamania, named for the African nation’s currency, the kwacha. The ads feature an animated lion and footage of such Zambian landmarks as Victoria Falls. The campaign breaks in Zambia next month.
The Waypoint Group, a brand consultancy with offices in New York, Cincinnati and Wilmington, Del., was formed by the merger of FRCH Design Worldwide and Lyons Marketing Communications. FRCH and Lyons will retain their established names under the new corporate umbrella.
Jericho Communications in New York was tapped by the Smithsonian Institution’s National Museum of American Art to develop a three-year public relations initiative, beginning immediately.
Gelia Wells & Mohr in Clarence was named lead communications agency by the Caplugs division of Protective Closures Co. The Buffalo-based Caplugs manufactures protection products, including caps, plugs, wraps, nettings and edge liners.
Tierney & Partners, Philadelphia, created an invitation and poster promoting the World Affairs Council of Philadelphia’s June 23 forum, “Democracy in America: Realizing the Promise.” The ad couples a painting of the signing of the Constitution with the copy, “In 1776, all eyes in Philadelphia watched as a group gathered to chart a course for democracy. This time it’s powdered wig optional.”
The Weightman Group, Philadelphia, has created a TV campaign for long-time client Tastykake’s new Classic Baked Goods collection. Two 15-second spots portray the cakes as “blocks off the old chip,” showing individual Butterscotch Krimpets and Chocolate Cup Cakes falling into or popping out of their new family-sized versions.
SFGT, Philadelphia, was named the advertising agency for Philly.com, a regional hub Web site. The agency was also retained to market the Executive Education program at The Wharton School at the University of Pennsylvania.
At the Philly Gold Awards, Horsham-based Dudnyk Healthcare Group’s work for Endo Pharmaceuticals’ Zydone tablets won a gold award for a single-entry ad.