agency news


Simsbury-based Card-ium Health Services, a leading national pro-vider of heart disease prevention and smoking cessation programs, chose Mason & Madison Public Relations, New Haven, as its agency of record.


McCallMedia & Marketing, Portland, created a new Web resource,, for marketing, public relations and advertising. The site includes a searchable database for marketing topics such as design, media, public relations and copywriting.

DW Group, Portland, added, a Web site for after-hours equity marketing news and analysis, to its client portfolio. DW Group will implement a branding and public relations campaign, including launching the client’s Web site, to build awareness nationwide.

McCabe & Duval, Portland, acquired two high-tech medical clients: TissueLink Medical, Dover, N.H., and Boston Medical Technologies, Wakefield, Mass.


Eco-form International, a Walpole-based manufacturer of environmentally friendly molded pulp packaging, retained Lambert, Edwards & Associates, Grand Rapids, Mich., as its public and investor relations counsel.

Barrett Communications, Cambridge, completed image-building work for Braxtel Communications, Boxborough. Braxtel, a company that relocated from Ireland to the U.S. and changed its name, hired Barrett to create a new corporate identity, including a logo and stationery system, new Web site, and software packaging.

Bozell Kamstra added Boston-based real estate firm R.M. Bradley & Co. to its client roster. The Danvers agency is handling public relations chores, including media relations and corporate positioning, for the client.

Portland, Me.-based RSN, an omnimedia source for active outdoor enthusiasts, hired Wheelhouse Corp., Burlington, to handle strategic consulting, technology integration and marketing program services to support a retooling of the digital technology platform for the RSN brand.

E-business consulting firm E-Solutions Integrator,Waltham, announced an alliance with Ultra, the new media division of Philip Johnson Associates. E-Solutions Integrator will provide clients with an integrated digital strategy and implementation services, while Ultra, Cambridge, will fulfill Web-design, content development and marketing requirements.

Greenough Communications Group, Boston, added four new Internet clients worth a combined $1.2 million in revenue to its roster. The clients are, a Boston company positioning itself as the premier unbiased destination site for mutual fund companies, financial advisors and individual investors; SmartLeaf, a Cambridge-based portfolio management system; Angara, a Mountain View, Calif., provider of online marketing customer conversion services; and KeeBoo Corp., a company based in Saint Aubin, France, that provides free Windows software that enables local PC documents and Web-based images to be converted into useful, easily viewed digital books that can be shared via the Internet.

Medialink Worldwide announced the opening of its Boston office. Elana Bodner, who joined Medialink in March 1999 after serving as events producer for public relations agency Waggener Edstrom, is directing the new office as general manager.

The Massachusetts Telecommunications Council retained Trinity Communications, Boston, as its marketing agency of record. Trinity will develop new branding and positioning for the nonprofit association that will be played out through the council’s Web site, event and sales collateral material, and an e-mail marketing campaign.

Target Marketing & Promotions, Boston, and its Malibu Loves Fruit Tour for United Distillers and Vintners North America are holding an animated West Coast tour to promote Malibu Coconut Flavor Rum’s mixability. The tour, aimed at women ages 21-34, includes a cast of characters such as Mr. Malibu, Cranberry Sue, Pineapple Paula and Orange Olivia. Armed with games, music and toys, the characters will travel through the West Coast in a funky branded convertible through October 7. To drive crowds to Malibu Loves Fruit appearances, the company has partnered with local radio stations. Consumers can win prizes such as T-shirts, water bottles and free photos of Mr. Malibu, while radio contest winners can also win trips to Malibu, Calif., concert tickets and CDs.

HookMedia, Boston, announced the addition of a data analytics group meant to provide online marketers with insights into their clients’ and prospects’ behavior. The group is helmed by Gerry Price, vice president, director of analytic services.


Trainor Associates relocated to 1018 Waterman Avenue in East Providence and changed its name to Trainor Advertising. In addition to a new logo, the agency introduced the tagline, “Creative Marketing Solutions.”

Stauch Vetromile & Mitchell, East Providence, was selected to handle U.S. public relations for Braxtel Communications, a Boxborough, Mass., provider of customer contact systems. SVM will provide strategic communications support for Braxtel among the trade press and analyst communities.

Bluestreak, a technology-based marketing services provider in Newport, announced a partnership with ePrize, a Rare Medium Group incubator company in Farmington Hills, Mich., that specializes in online sweepstakes, direct marketing and promotions. The partnership is meant to help customers increase user interaction with banner ads, increase traffic to their site, and build deeper, more direct permission-based relationships with ad users.

Duffy & Shanley, Providence, added three new clients to its public relations division worth approximately $500,000 in fees: InterAct Accessories, a Hunt Valley, Md., manufacturer of peripherals for the video game industry; Sea-Band Inter-national, a Newport manufacturer of pro-ducts that emphasize natural remedies for various ailments; and The Rhode Island Housing & Mortgage Finance Corp., which hired Duffy & Shanley to create a state-wide communications program related to awareness of the hazard of lead paint.

RDW Group, one of New England’s largest full-service communications firms, announced that it is establishing the RDW Group Minority Scholarship Fund to support local college students who are pursuing degrees in the communications field. The Providence agency is endowing the fund with an initial gift of $25,000 to The Rhode Island Foundation.