The Marketing Continuum was recently awarded a bronze Telly for a 30-second TV spot for Hollywood Casino Corp. “Paparazzi” was part of an integrated campaign by the Dallas shop for the client’s Tunica, Miss., casino, which also included print, radio, outdoor, promotions, environmental signage and direct mail. The award-winning ad featured the work of associate creative director Scott LeBlanc, senior writer Tiffany Moy and director Stewart Cohen of Stewart Charles Cohen Photography, Dallas. Cohen won two other Telly awards: a silver for “Teens,” produced for the Kentucky State Insurance Program by RED7e agency, Lexington, Ky., in the healthcare non-hospital category; and a bronze for a campaign for Gateway computers, San Diego, in the non-network and cable TV category.
The Fort Worth Opportunity Center, a nonprofit job-training center, has hired Stuart Bacon Advertising & Public Relations to help increase awareness of its services. The Fort Worth shop will produce several support materials, including a marketing brochure, newsletter and Web site.
Houston-based Cool Films and Bates Southwest were selected to produce the American Advertising Federation’s national Addy Awards show at Caesar’s Palace, Las Vegas. The six-minute opening video, shot and edited by Cool Films, featured national Addy chairman and president of Bates Southwest Stephen Rogers and national co-chair Chic Davies in a musical-comedy tribute to past award winners. The video received a standing ovation. “What a compliment, considering the audience comprised some of the biggest names in the advertising industry in America,” said W. Ross Wells, Cool Films partner. Wells was a member of the production team, as director and editor, which also included editor Gary Hazen, art director Inigo Laugermann and writer Brett Elliott.
Brainstorm has been featured in two national publications. Creative Edge Brochures featured three of the Dallas graphic design and ad firm’s pieces, including a self-promotional brochure as well as work for Southern Methodist University and the Dallas Society of Visual Communications. Brainstorm’s work for D2 Photography Studio, Dallas, was also featured in Print’s best letterheads and business cards.
SCA Telecard, a subsidiary of Dallas-based SCA Promotions, received the best Web site award for its own venue at the Intele-Card News International Prepaid Card Awards held recently in Miami Beach, Fla. The company’s program for Texaco of Puerto Rico also won the best international promotion award.
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Lionel, manufacturer and marketer of model trains and accessories in Chesterfield, Mich., has selected Motivators® Inc. to handle its centenary celebrations this month. The Houston shop, which will be responsible for strategic and creative assignments, was chosen because of its national capabilities and hobby industry experience.
DesignWorks Group, Wichita Falls, received recognition in Financial Advertising Review for its multimedia campaign, “Blowout. The Partnership Sale,” on behalf of the Wichita Falls Chapter of Credit Unions. The series included a TV spot, a radio spot, newspaper, direct mail and point-of-purchase collateral.
Kahunaville Management, Wilmington, Del., has retained Patrick Henry Creative Promotions, Houston, to create food and beverage programs for its restaurant chain.
Terry McCullough Productions, Dallas, recently won three bronze Telly awards. The “Uniquely Texas—A Lone Star Look at Cultural and Heritage Tourism” campaign, produced for the Texas Historic Commission, Austin, in conjunction with the Texas Association of Museums, Texas Commission on the Arts, Texas Historical Commission and Texas Travel Industry Association, won in the travel/tourism and how-to categories. “The Connected Family” for GTE Technical Business Planning/GTE VisNet, Las Colinas, won in the direct marketing category.
Creative Civilization—An Aguilar Agency, San Antonio, has developed a “Beyond the Alamo” campaign to package, brand and promote San Antonio’s cultural, historic and artistic offerings on behalf of the City of San Antonio Office of Cultural Affairs.
Houston-based MetroBank, a subsidiary of MetroCorp BancShares, has selected Bates Churchill Investor Relations, an operating unit of Bates Southwest, Houston, to develop an investor relations program.
Fuller, Dyal & Stamper, Austin, has become fd2s. The advertising agency’s change of name reflects the addition of a fourth principal—Dave Dickerson. To complete its process of change, the shop has relocated to a new facility at 500 Chicon—a renovated 1920s warehouse.
Downtown Fort Worth Inc. has selected Payne Advertising agency of record for its 2001 Main St. Arts Festival. The Fort Worth shop will be responsible for an event theme and graphics, brochures, billboards, promotional items and a print advertising campaign.
Market Relations, Fort Worth, has been chosen by Net Media Convergence, Las Colinas, to introduce its Easy iLink program. The package provides custom-designed Web sites to radio and television stations. The Internet venues include personalized cybermalls and local e-shops for a station’s advertisers.