DDB Needham Dallas is preparing to shoot a new television image campaign for Mrs Baird’s Bakeries, according to agency vice chairman and chief creative officer Jim Ferguson. Proposed tagline for the spots is: “Fresh from the oven. Straight from the heart.” The campaign will likely include three TV spots. A launch date has not been specified.
Patrick Henry Creative Promotions, Houston, recently developed a sales promotion piece for the Westin Bonaventure Hotel in Los Angeles.
DAM Creative has relocated to 3711 Parry Ave., Dallas 75226. Phone: (214) 826-7220. Fax: (214) 826-7404.
Fellers in Houston has begun rolling out a marketing campaign for Houston-based BJ Services’ new oil well information system. The effort includes print ads in trade publications, along with collateral materials.
Rupay Barrington Financial Group of Fort Worth appointed The Balcom Agency to handle its advertising and public relations requirements. The Fort Worth shop is developing television, radio and print ads for the Texas, Michigan, California and Colorado markets.
McIntosh Advertising and Design House in Austin recently developed a series of trade show materials for Jato Technologies of Austin.
Account supervisor Annette Rogers joined Meltzer & Martin Public Relations in Dallas. Rogers, formerly public relations director at Keeton, Rich & Dickerson in Dallas, will handle work for clients The Container Store, John Q. Hammons Hotels and Kimberly-Clark Corp.
Jim Stuart and Randy Bacon, principals of Stuart Bacon in Fort Worth, were named recipients of the 1998 professional ethics award, presented by the journalism department of Texas Christian University in Fort Worth.
The Image Bank, Dallas, presented its biannual award of visual excellence to New York photographer Hans Neleman.
The Point Group in Dallas recently added five staff members after reporting a 70 percent business growth last year. New employees at Point are senior manager of account services Gayle Boone, writer and editor Kevin McKeever, production services manager Kelly Ballard and senior graphic designers Crethann Hickman and Rickey Brown.
A campaign developed by Witherspoon & Associates, Fort Worth, for the Austin American-Statesman won a Bright Idea Award in the “over 100,000 circulation” category. The competition is co-sponsored by the Texas Daily Newspaper Association and the International Newspaper Marketing Association.
Access, Fort Worth, was hired to handle marketing chores for Texas Industries, Fort Worth, after a capabilities review of nine undisclosed companies.
Five agencies in Texas have won Effie Awards, according to the New York American Marketing Association. Dallas-based Dieste & Partners received two awards for its Doritos and Pepsi campaigns; McCann-Erickson, Houston, was cited for its Texas Instruments advertising; The Richards Group in Dallas won for its Chick-fil-A work; Bates Southwest, Houston, scored for Texaco; and GSD&M in Austin earned honors for its Fannie Mae Foundation campaign. A distinction between gold, silver and bronze winners will be announced at a ceremony on June 3.
Dallas agency Focus2 hired Eli Jones, formerly of Dallas’ Novare International, as production manager. The shop also promoted office manager Colleen Guy to traffic manager.
Ward Communications is relocating its operations to 17070 Dallas Parkway, Suite 200, Dallas 75248. Phone: (972) 818-4050. Fax: (972) 818-4151.
The M/A/R/C Group of Irving reported a net loss of between $800,000 and $850,000 for the first quarter of this year. According to the market research company, quarterly revenues were $20.1 million, compared to $22.7 million in the same period a year ago. The firm said the loss reflects a non-recurring charge of $1.1 million for write-downs in its Targetbase Marketing subsidiary.
Vista Photographic & Video Group in Dallas appointed Mark Roos marketing manager. Roos previously operated his own company, Media Visions Production, Dallas. Vista Photographic & Video Group also produced a highlight video of the men’s basketball team at Texas Christian University, located in Fort Worth. The video is called, “Big Thangs–The Rise of TCU Basketball, ’97-’98.”
Churchill Group, Houston, was hired as agency of record for Equilon Enterprises, which is a joint venture of Shell Oil and Texaco. Equilon combines major elements of Shell’s and Texaco’s Western and Midwestern U.S. refining and marketing operations, as well as the companies nationwide trading, transportation and lubricants business.
Vollmer Public Relations in Houston promoted senior account manager Carolyn Levy to senior vice president. The shop also advanced account executive Judy Haveson to senior account executive.
Dallas post-production house Charlie-uniformtango promoted Shelby Miller to editor. Miller, who joined CUT from Post Op in Dallas in 1996, will be responsible for AVID off-line editing, editorial supervision and the company’s World Wide Web site.
Bates Southwest, Houston, earned a silver medallion at the 1998 David Ogilvy Research Awards for its 1997 Texaco gasoline campaign. The awards are sponsored by the Advertising Research Foundation, in cooperation with the Association of National Advertisers and the American Association of Advertising Agencies.
Jessica Szenher, vice president and director of public relations at Stone & Ward in Little Rock, received the president’s award from the Arkansas chapter of the Public Relations Society of America.
Thompson, Earnhart & Associates, Fayetteville, was recently elected a member of the American Association of Advertising Agencies, New York.
In an expansion of its creative department, Duke Unlimited in Metairie hired art director Janice Moore, formerly of Alford Advertising in New Orleans. Moore will work primarily on the Ruth’s Chris Steak House account.
Vyvx Advertising Distribution Services, a Tulsa-based distributor of television and radio commercials, exceeded 1997 volume projections with the delivery of 2.4 million ads to broadcasters last year. Vyvx works with nearly 600 TV stations.
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