Targetbase Marketing, Irving, developed and distributed a direct mail package targetting college students for Southwest Airlines’ Rapid Rewards frequent flyer program.
McCann-Erickson Southwest, Houston, launched a TV, radio, print and online campaign for Mothers Against Drunk Driving, Irving. Aimed at college students, the ads convey sometimes overlooked dangers associated with underage drinking, including sexual assault and the transmission of sexually-transmitted diseases.
PR/Texas, Fort Worth, earned a best corporate communications program award at the 1998 Airport Marketing Awards competition sponsored by international travel and trade organization OAG Worldwide. The winning entry was for Dallas/Fort Worth International Airport.
Tequila Mockingbird, Austin, scored GSD&M’s latest television spot for Haggar, ” ’30’s Guy.” Tequila composer Danny Levin teamed with Bobby Meyer to write and arrange the piece for the 30-second spot created by the Austin agency.
The Dallas/Fort Worth Advertising Associaton golf team returned with a third-place finish from a tournament at Blackwolf Run in Kohler, Wis. Competing were Stuart Kramer, Jack Muldoon, Terry Olson and Steve Schaul. Kramer also earned low gross score honors at the golf tourney.
Bates Churchill Public Relations, Houston, was selected by KVM Technologies to develop and implement a marketing communications program for the Envoy Automated Medication System, a drug packaging and dispensing system designed for long-term care. The national campaign includes market research, media relations, trade shows and advertising.
The publishing division of Hand & Associates Marketing Communications, Dallas, has launched the first issue of Addison and the North Dallas Corridor Visitor’s Guide. Circulation is 30,000.
Lopez Negrete Communications, Houston, earned a certificate of excellence in the Bank Marketing Association’s annual awards competition. The selected entry was a television and print campaign for NationsBank Corp., which recently merged with Bank of America.
The work of Dallas photographer and computer graphics veteran J.W. Burkey is included in an exhibit in Milano, Italy. The exhibition, “[R]evolution,” celebrates digital photography’s first decade.
Dallas sports marketing company The Graves Group and ex-Dallas Cowboy cornerback Mel Renfro will hold a golf tournament on Dec. 10 at Bridlewood Golf Club in Flower Mound. The tourney, featuring National Football League players and sports celebrities, benefits United Cerebral Palsy of Dallas and the Mel Renfro Foundation. For information and registration details, call (214) 800-2822.
Burk Advertising & Marketing, Dallas, was named agency of record for Meziere Auction House and Gallery, Dallas. The agency is providing marketing strategy, media planning, brand identity, collateral development and advertising.
Aries Productions, Arlington, partnered with Saunders-Ream Advertising, Dallas, to create a video program for the vascular access unit of Johnson & Johnson Medical in Arlington. The video will be used by the division’s sales force.
Eric Hansen, media manager at The Wittmann Group in Dallas, won a GMC Sonoma pickup truck during a golf tournament benefiting Dallas Can! Academy, an alternative educational facility. Hansen’s wedge shot on the second hole landed him closest to the pin of the competition’s 257 participants.
Dean’s RV, Tulsa, Okla., and Dixie RV Superstores, with three locations in Louisiana, signed Wheeler Advertising, Arlington, as agency of record. Work for the new clients will include television, direct mail and Internet site development.
Northwest Health System, based in Springdale, named Blackwood Martin/CJRW, Fayetteville, its agency of record. Northwest includes two hospitals, the 222-bed Northwest Medical Center in Springdale and the 63-bed Bates Medical Center in Bentonville. It also encompasses several primary care clinics and one of the largest home care agencies in Arkansas, Communities Home Health.
Littlefield Marketing and Advertising, Tulsa, launched a campaign for Family and Children’s Services and the Simon Estes Educational Foundation. Posters, outdoor, direct mail and point-of-purchase promote Care Card, which offers discounts at specialty merchants. Proceeds benefit the two charitable Tulsa organizations, which provide scholarships to high school seniors.