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BBDO in New York has introduced the Caress Body Washes and Bath line from Unilever. The products include body washes, bath and shower gels, and bath salts in three fragrances. The agency has created a print and TV campaign, which is slated to run through the first year of the products’ launch.
Angotti, Thomas, Hedge has launched a new TV and print campaign for Fuji Photo Film U.S.A. that depicts everyday moments, such as a teenage girl on the phone, in snapshot form. Tagged, “Get the picture with Fujifilm,” the New York shop’s campaign
consists of five 15-second spots and five print ads. Previous ads were tagged, “You can see the future from here.” The White Plains, N.Y., client spends about $10 million on ad media annually, per Competitive Media Reporting.
Korey Kay & Partners, New York, has created a print campaign for Moe Ginsburg that introduces the clothing retailer’s new location on the sixth floor of its Fifth Avenue building. A teaser campaign running in New York, The New York Times and Time Out New York shows a No. 6 elevator button coupled with quotes about change from Franklin Roosevelt, Mahatma Gandhi and others. Ads are tagged, “New York has seen a lot of big changes lately. Are you ready for this one?” Executions pair photographs of New York scenes with text about change: The Flatiron building is headlined, “Until recently, the only thing to shop for around here was square footage”; a picture of a desolate street reads, “Since 1994, crime has dropped an estimated 54%”; an image of feet on a sidewalk reads, “Five years ago, your morning routine included scraping old pizza off your shoe”; and a photo of a crowded bar is
headlined, “Seems like only yesterday all they were packing in here were ribeyes.” Ads appear in Crain’s, Time Out New York, New York, The New York Times and the
New York Post.
Lou Hammond & Associates, New York, added four clients: 4Walls.com, a Web
site selling wallpaper borders; Fresh From
the Start, a line of prepared vege-
tables from Hapco Farms; Michelin Travel
Publications, a publisher of maps and guides; and Carematrix, a provider of extended-stay facilities.
Burkhardt & Hillman was tapped by
Hickory Farms to develop a national branding campaign. The New York agency will launch a national TV and radio effort
for the Maumee, Ohio-based “food
gift icon” between Thanksgiving and
Christmas. The award followed a review involving unnamed Midwest and New York shops earlier this summer. Billings were not disclosed.
Lazar, Stricker, Nowack & Partners, New York, has created a self-promotional ad featuring a straight-on photo of a baby urinating. Headlined, “The brand wakes up,” the ad is part of LSN&P’s new business campaign and was designed to emphasize the agency’s ability to revitalize flagg-
ing brands. The campaign breaks this
month in the fashion trades MR,
Daily News Record and Women’s Wear Daily. It will appear in trades covering the health and beauty aids, food, consumer electronics, alcohol and beverage, and sports-equipment industries in the first quarter of next year.
Siegel & Gale in New York has redesigned the Web site of Boise Cascade Office Products as part of the company’s
integrated marketing and brand-
building campaign. The overhauled site, www.Bcop.com, features a new look and faster, easier navigation. Visitors will find an overview of Boise’s office
supplies, furniture, technology and
promotional items, as well as financial information, special offers, career opportunities, an e-mail service, and recent news releases.
Shepardson, Stern & Kaminsky created a PSA for the National Domestic Violence
Hotline, commissioned by Liz Claiborne, New York. The spot, narrated by actress Susan Sarandon, directs viewers who suspect their friends are victims of domestic violence to call the hotline for Liz Claiborne’s guide, A Woman’s Handbook: a Practical Guide to Discussing Relationship Abuse. “Keeping quiet about violence can be
just as harmful as the violence itself,” Sarandon says in the New York shop’s ad. “Just letting someone know you’ve noticed what’s happening and that you care can make all the difference.” The ad is part of Liz Claiborne’s Women’s Work program, which raises awareness of domestic violence through such venues as TV and radio ads, and partnerships with retailers and community groups.
Eric Mower and Associates, Syracuse, has acquired Smith Advertising Group, also in Syracuse. Smith clients, including Cooper Crouse-Hinds, Alcoa, G.A. Braun
and the National Safety Council, will
follow the agency to EMA. The firm
has 13 employees and more than $10
million in billings. President Terry Smith
will join EMA as a partner and management supervisor.
Fine Light in New York was named the direct-response agency for Humana’s Medicare HMO business, Humana
The Association of National Advertisers, New York, held its first Multicultural Marketing Conference in Naples, Fla., last month. Byron Lewis, chairman and chief executive officer at UniWorld Group, New York, delivered a presentation titled, “Target Marketing for African-American Consumers: a Veteran’s View,” about the difficulty of getting senior corporate executives to focus on the African-American market. Monroe Blakes, global advertising manager at Reebok International, presented a case study on how that company used hip-hop culture to introduce its Answer I shoes to the basketball market. Other participants included Alfred Schreiber, founder and managing partner of
True North multicultural-marketing arm
New America Strategies Group; Henry
Cisneros, president and chief operating officer at Univision Communications;
Yuri Radzievsky, president and chief
executive officer of GlobalWorks.com; and John Steere, executive vice president
Cohn & Wolfe was tapped by Cold-Eeze to manage a public relations campaign. The New York agency has been charged with distinguishing the zinc gluconate glycine lozenge from other cold remedies on the market.
The Attik, New York, has completed an on-air package promoting HBO’s new program block, HBO Zone @HBO. The ad begins with an aerial shot of a rooftop HBO logo and then travels underground.
Spontaneous Combustion, New York, created special effects for the 30-second ad, “Projection,” developed by Young & Rubicam, New York, for Citibank’s
credit card. The ad invites viewers to “find out how different life can be” and shows the credit card projected onto
various urban scenes.
DMX Design, New York, has created a Web site, www.XanKim.com, for fashion-product designer and fragrance developer Xan Kim to introduce his new fragrance, Merge. DMX also developed postcards to promote Xan Kim and the site.
Display Technologies, College Point, has created a customized TechStoc Quik Rack for Gordon’s flavored vodkas and gins. The in-store merchandiser is shaped like a Gordon’s Orange Flavored Vodka bottle and displays six Gordon’s brands: Grapefruit Flavored London Dry Gin, Coconut Flavored London Dry Gin, Orange Flavored Vodka, Citrus Flavored Vodka, Wildberry Flavored Vodka and Distilled London Dry Gin.
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Gianettino & Meredith was named the advertising agency for NYCE. The electronic-payment company charged G&M, Short Hills, with building awareness of the NYCE brand and promoting ATM card use for purchases. The agency will develop TV and print ads and point-of-sale materials to promote NYCE in the Northeast in the fourth quarter of this year, and in the Midwest beginning early next year.
Wellness Worldwide, a True North unit, has formed a medical marketing and communications arm, Bozell Global Healthcare, Fort Lee, through the combination of two
Wellness Worldwide units: Lewis Grace Bozell and Dugan/Farley Communications. Lynn Karger, formerly creative director
at Dugan/Farley, has been appointed
creative director of the new agency, and John DeFrance, senior partner, director of account services at Lewis Grace Bozell, was named executive vice president, director of account services.
Dudnyk Healthcare Group, Horsham, was tapped by Endo Laboratories to develop a rebranding program for the painkiller
Percocet. Endo purchased the brand
Directory Dividends, a direct-marketing company in Devon, has launched the
new Web site, www.NewMover.com. The endeavor provides opportunities for
both local and national advertisers
to address consumers who have recent-
Flaherty Sabol Carroll was selected by metals and mining technology company Eramet International to introduce its new subsidiary, Eramet North America. The Pittsburgh agency will develop a
campaign that includes public relations, collateral material, trade ads and media
planning for the Pittsburgh-based source of manganese and nickel.
Design Communications in Milford has changed its name to Designcom. The agency will also launch a corporate-identity campaign, which consists of a redesign of its Web site, letterhead,
collaterals and brochures, as well as
the creation of a CD holding the company’s portfolio.
Genova, Greenwich, was tapped by the Thomson Financial division Thomson
Financial Securities Data to handle
positioning and creative assignments. The client provides business information to the investment-banking community, legal firms, consulting firms, universities and the financial media. Genova
has also created a campaign for The
New York Foundling Hospital, a not-
for-profit child-welfare organization. Advertisements in The New York
Times and The Wall Street Journal,
and a direct-mail effort are positioned to raise awareness of and increase charitable contributions to the organization.
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