Agency News

COLORADO Douglas-Danielle, Griffis/Blessing has chosen Big Cat Marketing Communications, Colorado Springs, to create a campaign promoting the new name and image of its North Academy Home Center. The agency will design a newspaper and radio advertising campaign and coordinate a renaming celebration. U.S. Nursing Corp./Fastaff Nursing has hired GD&A Advertising and Public Relations, Denver, as its agency. GD&A will develop marketing collateral for both divisions, including trade show graphics and Web site design. NORTHERN CALIFORNIA The San Francisco Museum of Modern Art commissioned Michael Osborne Design, San Francisco, to create a supplementary logo to be used on merchandise sold in its museum store. San Mateo-based iScribe, an Internet enabled supplier of data to the healthcare industry, selected Fischer & Partners as its communications partner for positioning, branding, advertising, collateral, Internet strategy, trade show management and database marketing. Citing creative differences, Headlands Communications, Mill Valley, resigned the ad account of Bay View Bank. Headlands had handled the account since 1996. MedicaLogic, based in Hillsboro, Ore., selected Publicis Dialog of San Francisco as its agency for public relations. Respond.com, a shopping service that connects buyers and sellers through e-mail, has chosen Rathje Chadwick & Co. in San Francisco to create its first national advertising campaign. OREGON Bradshaw Advertising, Portland, is directing a multimillion-dollar national advertising, public relations and media campaign for iChristian.com, a Wilsonville-based e-commerce site for Christian books and merchandise. ATMsafe, a Napa, Calif.-based consumer insurance program that addresses the safety and security concerns of ATM users, selected Eisenberg as its agency. The Portland shop will develop and implement a strategic marketing plan to promote the ATMsafe brand and products worldwide. Grady Briton has developed a campaign to drive healthcare consumers to Kaiser Permanente's new Web site (www.kp.org/nw). The Portland shop's campaign runs through mid-December throughout the Northwest. Portland-based Sasquatch Advertising was named the agency for athletic shoe manufacturer Ryka and has landed advertising duties for Chrome Data Corp., Portland. Red Monkey Ads & Ideas completed a second national radio spot for Dr. Marten's, USA. The Portland agency also created TV ads for Portland's Taco Time restaurants that poke fun at the Taco Bell Chihuahua, and provided the creative for three ads for the The Christie School, a rehabilitation school for troubled and abused youth. JohnsonSheen Advertising, Portland, recently created an outdoor campaign for Ron Tonkin car dealerships that used interactive word search puzzles. The boards went up as untouched puzzles adorned with the Tonkin logo. Parts of the puzzle were solved (with brand names circled) every two weeks until the puzzle was finished. SOUTHERN CALIFORNIA C. Hoelzle Associates, Irvine, a printer and scanner specialist with business in over 50 countries, assigned its ad account to Szenderski Rohani Worldwide, also in Irvine. The agency won the account in August after a review of four undisclosed shops. The Young Co. has been assigned ad duties for Agribuys.com, a new e-commerce service company for the food industry. The Santa Monica agency will provide a full-service communications program that features logo development, brand recognition and advertising, including a strategic public relations campaign with editorial relations and full trade show support. Capitalized billings are estimated to be $1-2 million. Media Dimensions, San Diego, added Kelmoore Investments Co., an asset management firm, to its client roster. Media Dimensions will be responsible for creating the Palo Alto-based company's marketing and product positioning strategies, consumer and trade ads and collateral material development. Capital Pacific Homes has chosen The Roxburgh Agency, Costa Mesa, to develop a marketing program for its Oceanfront project, a new luxury residential community located on the Palos Verdes peninsula. The agency was also selected by eight new clients to provide advertising and marketing services. Those clients are: Snyder Langston of Southern California; Estrella del Mar Golf and Beach Resort Community; Capital Pacific Homes; the Orange County office of Bloodgood Sharp Buster Architects and Planners; San Clemente-based The Collaborative West; Roddel & Associates of Southern California; The Related Companies of California; and the Balboa Performing Arts Theatre Foundation (a pro bono account). TH&M Advertising of Tustin has been hired to provide full-service branding, advertising and public relations services for The Covington, a new assisted-living community scheduled to open in 2001 in Aliso Viejo. TV Media began media tests for an infomercial in Chinese. The shop is promoting "Love Forever," a six-CD set of Mandarin love songs, released by PolyGram Records. The infomercial from the Irvine-based global direct response company began airing in the U.S. on the International Channel and in select cities on local Chinese broadcast programs in September. Radioville has moved into new quarters on Larchmont Blvd. in Los Angeles. Lawrence, Mayo & Ponder, Newport Beach, has been named a national winner in the Silver Microphone Awards for a commercial for PIP Printing. Planet Blue of Santa Monica provided visual effects supervision on set and effects and CGI in post-production for "Abducted," a new spot for TiVo from Campbell-Ewald West. Vista Media, Los Angeles, has acquired Sale Point Posters and Seaboard Outdoor Advertising in New York. Aspen Marketing Group, headquartered in Los Angeles, has acquired Norris Sales Co., an advertising specialty distributor in Birmingham, Ala. Norris becomes part of Aspen's Corporate Identity Division. SPMG (Senior Publishers Media Group), San Diego, has allied with S&E Direct to increase advertising opportunities to mature markets. Point B, Newport Beach, was selected by the Medical Imaging division of Shimadzu Medical Systems, Torrance, as its agency. Cassle Communications, San Diego, was tapped to conduct marketing communications programs for Cal Custom Manufacturing's exotic stone products for kitchens and baths; Catalina Communities; Painted Hills Ranch in Tucson, Ariz.; and Reynolds Communities' Sun Crest in Alpine. WASHINGTON Copacino of Seattle has been selected by Albertson's to spearhead a new advertising campaign for the company's online shopping service in Dallas. Some radio and print advertisements have already debuted. Evergreen Community and Shenius Marketing, Seattle, have partnered to create a TV and print campaign that positions the medical center as a leader in medical technology and complementary medicine. The 30-second spot and a print ad focus on Evergreen's philosophy of care, including a t'ai chi class. McCann-Erickson in Seattle recently launched new creative work for Washington Mutual Mortgage, which has announced its entry into the Chicago market with two fully wrapped elevated trains. --compiled by Christine Campbell

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