Agency News

NEW YORK
FCB Worldwide’s New York office has created a spot for Alamo Rent A Car. In the ad, titled, “Log on/Click happy,” a bored housewife surfs Alamo’s Web site, imagining a Hawaiian holiday in which she drives a red convertible, accompanied by a buff male companion. However, she soon envisions a more realistic getaway, complete with her husband, kids and a minivan.
DDB Worldwide chairman and chief executive officer Keith Reinhard was named the Advertising Club of New York’s “Man of the Year” at an award ceremony last week. The Silver Medal he received is the Ad Club’s highest mark of distinction.
McCann-Erickson, New York, launched a campaign for Zona Financiera, an online source for financial information and services in Latin America. Billings are $4 million. The broadcast and print ads broke Oct. 11 and focus on the premise that the service makes it possible for users to simplify their finances. TV spots appear on CNN International, CNN en Espa„ol, CBS Telenoticias and ESPN; print work runs in Dow Jones America Economica, Time Latin America, Newsweek International and Fortune Americas. Latin American advertising will include sponsorships, billboards, newspapers and magazines. Zona Financiera will also advertise in such U.S. cities as New York and San Francisco.
Lowe & Partners, New York, has created a humorous TV spot for Perdue Farms that introduces a touch of horror to show how little time families have to cook. The vehicle? A guinea pig that runs amok. The spot begins with a boy and girl huddled around the pet on the floor. The boy notices white foam around Trippy’s mouth and guesses that he has “had too much milk.” But as the pet leaps at family members–including a dog–it is clear that a dairy product is not to blame. “Sometimes you just don’t feel like cooking,” comments the company’s smiling chairman, Jim Perdue. “So I’ve come up with new Perdue entrƒes.” The spot broke Oct. 11 in Boston, Providence, R.I., and Hartford-New Haven, Conn. It is expected to roll out in 33 markets within a few months.
UniWorld Group, New York, has developed a teaser print, outdoor, radio and TV campaign for the Ford Focus. Three print ads combine high-tech collages with the copy, “Living without focus is only existing,” “Sound without focus is just noise,” and “Power without focus is just wasted energy.” In a 30-second spot, clubgoers line up behind a velvet rope to get into the car. A voiceover says, “The 2000 Ford Focus is a party waiting to happen.”
Warwick Baker O’Neill in New York broke its first television ad for Lexmark International’s Z-series inkjet printer on baseball’s World Series telecast last weekend. A 30-second TV spot, shot by Herb Ritts, is tagged, “Passion for printing ideas.” The bulk of the campaign launches globally this month with print ads in such publications as Time, People and Sports Illustrated. National cable ads break today. Billings are worth $25 million. DeWitt Media, New York, handles media duties. The Lexington, Ky.-based client parted ways in December with Grey Advertising, which held the account since 1995.
Ryan Drossman/Marc USA, New York, has been selected to launch shopping-center company Konover Property Trust’s retail Web site, TrueFinds.com. Billings are estimated at $10 million. The site will feature clothing, home fashions, gifts and accessories and is scheduled to launch in the fourth quarter.
Frierson Mee + Kraft, New York, was named the advertising agency for shoe retailer Aldo. The agency’s first project will be a Spring 2000 campaign that includes outdoor, print and possibly broadcast media.
Athlon Communications, New York, has been tapped by Live to handle public relations. Live is a Web-program guide for live audio, video and chat events located at Live-At.com.
Amodeo Petti, New York, will launch MY Sportswear’s fashion brand for girls, MY Life, in November. The brand’s boutique will go online that month at Its-MyLife.com. A consumer print
campaign will break for the holidays in Cosmo Girl, Seventeen and other magazines, and an outdoor campaign will run in New York.
Modem Media.Poppe Tyson, IN2, Blue Marble ACG and Grey Interactive took top honors at the Coalition for Advertising-Supported Information and Entertainment’s Casie Awards for outstanding interactive ads. Modem Media.Poppe Tyson was honored for its work for Kraft Foods; IN2, for StarMedia; Blue Marble, for Continental Airlines; and Grey Interactive, for Procter & Gamble’s Cover Girl products.
WPP Group in London has acquired The Brand Union, the parent company of British branding firm Lambie-Nairn, branding and packaging company Tutssels, and production company The Clinic.
Harte-Hanks Direct Marketing, New York, has formed Harte-Hanks Analytics, a unit which combines Harte-Hanks’ analytical and research capabilities. David Blackwell will head the unit; he had served as vice president and general manager of the agency’s marketing-analytics group and was most recently director of database marketing at Wunderman Cato Johnson
in New York.
Shandwick International, New York, was tapped by Hewlett-Packard as public relations agency for its worldwide Business PC Organization. Shandwick will service HP divisions in North America, Europe, the Asia-Pacific region and Latin America. The account will be managed out of Shandwick offices in Silicon Valley, Calif., Geneva, London, Mexico City, Singapore, Tokyo
and Beijing.
Middleberg + Associates, New York, has been named the public relations agency for Encyclopaedia Britannica’s Web site, Britannica.com. The agency will launch a campaign for the site later this year, working closely with the site’s advertising agency, Deutsch, and designer, Razorfish, both in New York.
Wolff Olins, New York, and Red Design in Athens have created the symbol for the 2004 Olympics in Athens. The icon uses a white olive wreath against a blue background, the colors of the Greek flag.
JCDecaux, New York, has entered into 15-year strategic alliances with Simon Property Group and Urban Shopping Centers. JCDecaux will exclusively design, install and maintain advertising structures in the common areas of Simon’s and Urban’s mall properties across the country.
NEW JERSEY
Grafica, Chester, created a campaign for the New Jersey prosecutor’s Office of Insurance Fraud. The $1.2 million campaign, which broke last week, includes TV, radio and transit ads. One spot depicts a woman dancing at a nightclub; another shows a man talking on a cell phone at a luxurious beach house. Both characters, a voiceover says, are living it up on money made from fraudulent insurance claims: “And you’re paying for it.”
Harrison Wilson & Associates’ Internet division, e-CME, Parsippany, is designing and marketing a Web site for Rdental.com. The site offers professional information and other news to dentists and patients.
Princeton Video Image, Lawrenceville, acquired a patent for its adaptive occlusion processing, which lets players walk over a virtual first-down line, as seen on CBS’ Sunday NFL broadcasts