Agency News

Goodwick Associates in Newtown has been selected to fashion a campaign introducing Ikon Technology Services. The Bloomfield-based client plans to offer Microsoft NT training at the Ridley-Lowell Business and Technical Institute in New London. Goodwick will create advertising, direct mail and public relations support.
Pan Communications, Andover, has announced the following public relations account wins: American Internet Co. in Bedford, a maker of networking products; NobleNet in Southboro, a developer of Web software; Advanstar’s International Beauty Show Group in Cleveland, a producer of trade shows for the beauty industry; and Magic International in Woodland Hills, Calif., a producer of trade shows for the apparel industry.
Polese Clancy in Boston has added Consultec and Boston Capital Institutional Advisors, both in Boston, to its roster.
Red Leaf in Boston has been selected by Togo’s Eateries in Cupertino, Calif., for direct marketing chores.
Seidler Bernstein in Cambridge has introduced an incentive sales program for Chiron Diagnostics called “Peak Performance.” The agency is also developing a second sales program for the Norwood client dubbed “Going 4 Barbados.”
Gray & Rice Public Relations in Boston has been hired by Woburn-based Keyware Technologies and VXI Corp. in Rollinsford, N.H. Keyware makes computer security systems; VXI is a manufacturer of headsets designed to enhance voice recognition in computer applications.
Ciavarra Design and One to One Interactive, both in Boston, have teamed up to launch a Web site for Nat Sherman International, a New York-based distributor of tobacco products. The site makes it easier for consumers to order cigars and related items via the Internet.
Lois Paul & Partners, a high-tech public relations agency in Burlington, has added the following clients to its roster: MaxSol in Concord; Viant in Boston; Allaire Corp. and Saga Networks, both in Cambridge; Bell Atlantic Network Integration and Hypercom Corp., both in Phoenix; and the Home Radio Frequency Working Group, Universal Serial Bus Implementers Forum and Universal ADSL Working Group, all in Hillsboro, Ore.
Almus & Lee Communications in Nashua has posted a Web site for NH Stories in Manchester, a statewide membership organization looking to help Granite State businesses tell the “unique stories of their products and businesses under a common identity.”