Agency News

CONNECTICUT Riley and Co. in Meriden has been retained by Nature's Animals in Bridgeport to redesign the dog biscuit maker's packaging and point-of-purchase materials. In addition, IDG Marketing Services in San Francisco has tapped Riley for a direct mail program. The agency also has created a newspaper insert campaign for longtime client EbLen's Casual Clothing & Footwear, a Torrington-based chain of 16 stores. Mascola Advertising in New Haven has won assignments from the venue management division of New York-based Ogden Entertainment. The agency will create trade advertising, a capabilities brochure and other sales materials for the client, which manages coliseums, convention centers and sports arenas around the world. MASSACHUSETTS Donovan Group in Northborough has been tapped to produce an annual report for Innovasive Devices, Marlborough, which specializes in sports medicine and surgery. Karakas VanSickle Ouellette Advertising and Public Relations in Portland, Ore., has partnered with Agnew, Carter, McCarthy in Boston to work on a Web site project for Hasbro and marketing assignments for banking software firm Intranet in Newton. Two staffers from technology specialist KVO will be permanently based in Agnew Carter's offices. Corporate Graphics in Westborough has been retained by Folio Exhibits in Worcester to revamp its Web site and develop an interactive CD-ROM showcasing the client's trade show and event services. Arnold Communications in Boston has fashioned a humorous TV campaign for AlliedSignal's Fram oil filters using the tagline, "Pay a little more now or pay a lot later." One spot features an auto parts salesman who, upon learning a customer has not been using Fram filters, moans, "How do you live with yourself?" The client is located in Rumford, R.I. Separately, Arnold has placed Hollywood icon James Dean in a billboard for Converse, the North Reading-based athletic footwear giant. The execution uses a 1955 shot of Dean, taken by photographer Phil Stern, in which the actor wears the client's Jack Purcell sneakers. Tagged with retail partners Nordstrom and Macy's, the billboards will run for two months in Los Angeles, San Francisco, San Diego, Seattle and Portland, Ore. Dawson Marketing Group has moved to 390 Main St., Woburn. CPS Direct in Woburn has been tapped for direct marketing programs by publishing houses Gloucester Publishers in Gloucester and Allyn & Bacon in Needham Heights; American Savings Bank in Berlin, Conn.; and BankBoston in Boston. CPS was hired by Gloucester to write and design a direct mail campaign for Old-House Interiors, a magazine targeting professional architects and builders. For Simon & Schuster unit Allyn & Bacon, the shop has created direct mail promotions touting the "Psychotherapy With the Experts" videotape series. For American Savings, CPS is handling list acquisition, design, copywriting and printing assignments using the tagline, "Baseball, hot dogs, apple pie and American Savings." The agency uses the slogan, "Get a jump on life" in materials for BankBoston's Student Value Package. Kaupp Fortƒ in Boston has created a humorous 60-second radio commercial for the National Veteran's College Scholarship Fund. The "Car Talk" spot encourages people to donate their old cars in return for a tax deduction and the chance to help send disadvantaged children to college. DeverFrankian Advertising and Marketing has relocated to 232 Main St., Milford. Custom Communications Partners in Boston has been retained to publish Northwestern Mutual Life Insurance's CreativeLiving, a quarterly publication sent to some 300,000 of the client's policyholders. Barrett Communications in Cambridge has completed a corporate identity redesign for NeoGenesis Pharmaceuticals, also in Cambridge. In addition, the visual communications design firm has been tapped to create an anniversary logo for Cole Hersee Co. Founded in 1924, the South Boston-based manufacturer makes low-voltage electrical connectors and switches. Mediactive, a multimedia company that provides Web site design, CD-ROM development and related services, has moved to 485 Massachusetts Ave., Arlington. RHODE ISLAND Chaffee & Partners in Providence has been hired for public relations chores by LoJack, a car recovery systems maker in Dedham, Mass.; Taco, a heating components manufacturer in Cranston; and Thomas & Betts, an electronics firm in Attleboro Falls, Mass. Martin Thomas Inc. in Barrington has been retained for advertising and public relations chores by Arlin Manufacturing Co. in Lowell, Mass. The agency will create a new logo and corporate literature as well as fashion an ad campaign to help the client further penetrate worldwide markets. For the Record DW Communications Group has moved its Portland, Maine, office to 85 Exchange St. [May 18]. The shop's new client in Blue Hill, Maine, where DW is headquartered, is Parker Ridge Retirement Community Home.

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