The One Club released the names of the judges for this year’s The One Show, set for May 7 in New York. The creative staffers reviewing the 15,400 entries include: Jamie Barrett and Chuck McBride of Wieden & Kennedy, Portland, Ore.; Bruce Bildsten and Luke Sullivan from Fallon McElligott, Minneapolis; Harry Cocciolo of Legas Delaney, San Francisco; Sal DeVito of DeVito/Verdi, New York; Bill Heater of Heater Advertising, Boston; Jelly Helm from The Martin Agency; Richmond, Va.; Sally Hogshead of Robaire and Hogshead, Los Angeles; Bob Kuperman and Rob Siltanen from TBWA Chiat/Day, Venice, Calif.; Risa Mickenberg from Freelance, New York; Jim Mountjoy from Loeffler Ketchum Mountjoy, Charlotte, N.C.; Dave O’Hare from Hal Riney & Partners, San Francisco; Ernie Schenck from Hill, Holliday, Connors, Cosmpolous, Boston; Mike Shine from Butler, Shine & Stern, Sausalito, Calif.; Steve Simpson from Goodby Silverstein & Partners, San Francisco; John Vitro from VitroRobinson, San Diego; Lyle Wedemeyer of Martin/Williams, Minneapolis; and Jay Williams of Arnold Communications, Boston.
BMG North America, New York, began breaking new work from New York shop Mad Dogs & Englishmen touting BMG Online’s three music Web sites: Peeps Republic, an urban site; TwangThis, a country site; and BugJuice, an alternative rock site. The initial print ad reads: “The guitar is mightier than the sword.” Mad Dogs also broke work for the BMG co-branded Visa credit card. The print ad features the copy, “The way to America’s heart is through its headphones.” The print ads, part of BMG’s first corporate image campaign, are running in the The Wall Street Journal, The New York Times, the Los Angeles Times and in various trade publications. Mad Dogs won the $1 million account in February.
The MacManus Group holding company, New York, has restructured the media department of Bensimon-Byrne-DMB&B, Toronto, as an independent media company named TeleVest Canada. The move marks the expansion of New York-based TeleVest’s North American operations outside the United States. Sherland Forde has been tapped as president of TeleVest Canada and will report directly to Irwin Gotlieb, president and chief executive of TeleVest.
Zeneca Pharmaceuticals, Wilmington, Del., has tapped KPR, New York, an Omnicom healthcare agency, to handle direct-to-consumer advertising for its Accolate asthma medication, following a review involving several undisclosed shops. Sources estimate the account at $15-20 million. Incumbent Wunderman Cato Johnson, New York, resigned the account four months ago, according to an agency representative. Competitive Media Reporting estimates that Zeneca spent almost $9 million on Accolate in 1997. Trade advertising is handled by Sudler & Hennessy, New York.
Marsteller Advertising, New York, has been tapped by NEC USA as the agency of record for its U.S. corporate advertising program. Billings were not disclosed. The client and agency plan to launch a new corporate advertising program this summer.
Gianettino & Meredith, Short Hills, broke a national TV and print campaign for client Benjamin Moore Paints. A 30-second spot titled “Wow & How” juxtaposes elegant and colorful painted rooms with customers buying Moore paint. A voiceover describes how consumers can create stunning rooms with Moore paints. The tagline remains, “Best paint, Best results.” Benjamin Moore spent more than $12 million in 1997, according to Competitive Media Reporting.
North Castle Partners Advertising, Stamford, broke new work for Bubble Yum, from Life Savers Co., a division of Nabisco. The 30-second spot features a live “punk” duck sporting a nose ring, spiked red hair and anklets dancing to the beat of his own drummer and chewing Bubble Yum. The tagline: “Blow your own bubble.” Life Savers spent almost $23 million advertising its various brands in 1997, according to Competitive Media Reporting.
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