Agency News

TEXAS The Richards Group, Dallas, earned a 1998 gold Radio-Mercury award from The Radio Creative Fund for a 60-second spot developed for Greyhound Lines, Dallas. The spot, written by creative group head Mike Renfro, won in the non-humor category. The award includes a $20,000 cash prize for the agency. Richards has won three other Radio-Mercury honors, including the $100,000 grand prize in 1992 for its Motel 6 work. Swieter Design U.S., Dallas, recently completed work on the logo, identity standard and page design for Books-Aloud.com, the Web site of Morristown, N.J.-based Audio Book Club. Swieter partnered with Fifth Gear Media, also Dallas, on the assignment. The Hertz Corp., Park Ridge, N.J., extended a contract with Brierley and Partners, Dallas, to continue as global direct marketing agency of record for its Hertz No. 1 Club Gold program. The contract extension is for five years. Billings were not disclosed. A spot created last year by Austin-based GSD&M for the National Inhalant Prevention Council, Austin, will air as part of the White House Office of National Drug Control Policy's anti-drug campaign, launched this month. The 30-second execution will air nationally in a rotating pool. Dallas-based Digital Marketing Services, a provider of marketing programs on America Online, signed an agreement with Tel-Save Holdings to provide long-distance service to AOL customers. AOL members who sign up will receive points good toward free online time and products via the AOL Rewards program. Dallas-based photographer Stewart Charles Cohen recently completed a shoot for Buick Century and LaSabre dealer brochures for McCann-Erickson, Detroit. HartyCom, Dallas, has launched a new image campaign for YMCA of Metropolitan Dallas. The effort includes promotional posters, direct mail, brochures and point-of-purchase displays. Gallier and Wittenberg, Dallas, earned a Pinnacle Award from the Dallas/Fort Worth chapter of the American Marketing Association. The winning entry, in the product category, was a campaign for Covenant Communities. Forsythe & Butler, Houston, was appointed agency of record for Texas Direct, Houston, a local direct writer for Progressive Car Insurance. DSS Research, Arlington, created a software program that analyzes and predicts buyers' responses to changes in products or services they use. Titled Dominator 2000, the program will be aimed at marketing decision makers. Jennifer Merrill, vice president of consumer research at ConAgra Frozen Foods in Omaha, Neb., was named to the advisory board of the University of Texas at Arlington's master of science in marketing research degree program. Dallas ABC affiliate WFAA-Channel 8 is airing two campaigns directed and produced by Stone Core Films, Dallas, in conjunction with the station's in-house creative agency. One of the campaigns, themed "Spirit of Texas," includes 18 spots featuring stories of heroes from around the state. Hispanic promotional marketing firm Perspectiva opened an office in Dallas at 3100 Carlisle, Suite 1800. Phone: (214) 303-1994; fax: (214) 303-1962. The shop recently completed Radio Unica's World Cup soccer promotion. The Houston chapter of the Public Relations Society of America is holding accreditation review classes beginning July 29 at the Houstonian Hotel. The class begins at 6:30 p.m. in the Lacewood Room. The test is scheduled for Sept. 19. For information, call Christine McGee at (713) 652-4156 or Seliece Mignogna at (713) 266-1899. ARKANSAS The Communications Group, Little Rock, was named agency of record for Central Arkansas Little Caesars, a 15-store pizza franchise

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