Agency News

MasterCard International has renewed its agreement with The Jeffrey Group in Miami to manage the brand’s public relations efforts in 21 Latin American and Caribbean countries.
Cooper HMS Partners Advertising of Miami has been picked by Florida Gov. Jeb Bush to spearhead communications efforts for the Governor’s Mentoring Initiative. The agency has built its campaign around the theme, “Be a mentor. Be a big help.” Cooper’s print material features black-and-white photographs of actual mentors from state programs with the children they help.
Sterling Worth Cafe in Plantation has retained wwdb advertising in Fort Lauderdale for an advertising campaign.
The Suncoast Advertising Federation has named Adworks’ Linda Gross Ad Woman of the Year. Gross is a principal at the Sarasota shop.
The Meridian Group-Marketing Communications has been named agency of record for Ocean Point Resort and Club in Sunny Isles. The agency is based in Fort Lauderdale.
Fletcher Martin in Atlanta will contribute a print component to the national advertising initiative of the Partnership for a Drug-Free America.
Superior Products in Atlanta has hired Charleston’s The Bosworth Group to create a new brand identity for its protective heat and fire coatings.
Memphis-based O’Connor Kenny Partners’ pitch has won the Memphis Center City Commission the right to host the 2003 workshop of the International Downtown Association.
The point-of-sale poster created for the Tennessee Repertory Theater by The Buntin Group in Nashville will be featured in November’s design awards issue of Communication Arts. In addition, senior designer Blake Tabe was recognized for a compact disc cover he created for the Cameron & Sloan music group.
Sossaman Bateman & Associates won three ad awards from the Web Marketing Association. The Memphis shop earned gold, silver and bronze prizes for a banner ad campaign done for Ipix Interactive Pictures in the animated gift banner category.