J. Walter Thompson, New York, was named Shell International’s global advertising agency for oil products outside of North America, an assignment worth up to $45 million. The agency first worked with Shell in Asia two years ago; it added some European business in 1997. The shop will now handle Shell in Africa, Australia, New Zealand and Latin America.
Four shops from New York-based Omnicom Group–lead creative agency BBDO Worldwide, TL Partnership, Ketchum Public Relations and Red Sky Interactive–have won a joint creative assignment to plan and implement Visa’s National Football League-specific sponsorship marketing activities. Visa will break its first NFL promotional TV ads next season. Omnicom bested McKinney & Silver, Raleigh, N.C., which was assisted by CKS Partners and Highway One, both in San Francisco.
Mott’s, headquartered in Stamford, Conn., selected Griffin Bacal, New York, as its new advertising agency. Mott’s and J. Walter Thompson, New York, agreed to terminate their contract for the $9 million account; sources cited a conflict over a joint project between Pepsi and Lipton.
The Kaplan Thaler Group, New York, has relocated. The agency’s new offices are on the fifth floor of 58 W. 40th St.
The Drake Institute of Behavioral Medicine, Los Angeles, named M&C Saatchi, New York, to create its radio, print and cable TV advertising and to handle public relations and direct mail. Drake operates four clinics which treat Attention Deficit Disorder and stress-related conditions.
Frierson Mee + Kraft, New York, won three assignments totaling more than $5 million. The firm will produce a corporate image piece for German media company Bertelsmann AG, advertising aimed at upscale consumers for Italian jeweler Buccellati and creative work for New York computer and electronics retailer RCS Computer Experience.
Culver Associates, New York, was tapped by American Lawyer Media, a group of 21 publications aimed at attorneys. This is the first time a single agency will represent all of the daily, weekly and monthly titles published by ALM.
Two TV spots created by Scelba Scelba DeTitta & Wolfson, Montville, won two Flame Awards for outstanding achievement in film and video. Taking first place in the miscellaneous category was “One and One Makes Two,” a spot for Ansell Corp.’s Lifestyle condoms. In the travel and tourism category, “Two Governors,” created for the New Jersey Division of Travel and Tourism, was a finalist.
Weight management center Health for Life selected Creative Marketing Alliance, Princeton, as its agency of record. CMA will help the company launch its Aver weight-management program via a corporate identity package, print advertising and collateral material.
Earle Palmer Brown, Philadelphia, received Best of Show honors and three Pepperpot awards at the Public Relations Society of America’s Philadelphia Chapter’s 30th annual awards ceremony. EPB was honored twice for its “Rock Around the Clock” campaign for a “Split Second” promotion at Amoco stations.
Harrisburg’s Knezic/Pavone Advertising was recognized by Central Penn Business Journal as one of the 50 fastest-growing companies in central Pennsylvania. The shop opened in 1992.
The Greater Wildwood Tourism Improvement and Development Authority has awarded its advertising account to Signature Communications, Philadelphia. In addition to print, broadcast and outdoor advertising, the shop will handle the authority’s 1999 public relations program, which includes coverage of seasonal events.
True North Communications’ recently-formed Promotion Services Group, a network of promotion companies headquartered in Wilton, has acquired Westport marketing agency Barr Benedett Group. Founded in 1997, BBG serves clients in the retail, restaurant, food service, lodging and banking industries.