agency news


DraftWorldwide, a Chi-cago integrated marketing shop, acquired Clouseau S.L., an integrated marketing agency in Barcelona Spain. The Spanish agency’s clients include Yamaha, DBnet24, an internet component of Deutsche Bank, Asisa, a health insurance firm, and Fira of Barcelona, a city hall fair.

DiMeo & Co., Chicago, launched its third ad campaign for the Northern League Schaumburg Flyers professional baseball team. Print executions with the tagline, “A diamond in the burbs,” break next month followed by radio and TV spots in March.

Northbrook-based business-to-business marketing company Kaye & Company acquired four new clients. The shop will provide integrated marketing services to Arcadia Products, Hilco Trading, both in Northbrook, Brand Services, St. Louis, and New Enterprise Stone & Lime, New Enterprise, Penn.

Chicago-based public relations firms DeFrancesco/Goodfriend and L.C. Williams & Associates merged. The combined company will operate under the L.C. Williams name and have about $3.5 million in revenue. Clients of the merged shop include La -Z-Boy, Ace Hardware, Nicor, Northern Trust, Hanes and Blue Cross Blue Shield.

Ebel Dunnell Merrick in Chicago won a brand restaging assignment for the Zodiac pet-care line from Wellmark International, which plans to spend up to $5 million over three years. The line includes flea control for dogs and cats, shampoos and other products.

Donald L. Arends in Oak Brook hosted a group of students from Iowa State University’s Greenlee School of Journalism and Communications, who took a half-day tour.


Fruit of the Loom Activewear named Keller Crescent lead agency for its business-to-business advertising, direct marketing, public relations and promotional programs. The Evansville shop will work on Supercotton, Lofteez, Premium Tee and other products for the Bowling Green, Ky.-based apparel company.


Meyocks & Priebe Advertising was selected as the marketing shop for the new annual Senior PGA Tour Allianz Championship in the state. The Des Moines-based shop will also handle public relations. Allianz Life is the tournament’s title sponsor and the agency’s new client.


WWW Internet Fund has solicited the marketing and advertising expertise of Van Erden Group in Lexington. The shop will be in charge of developing a trade and consumer campaign that will include TV and print for the Lexington-based mutual fund company.


Airfoil Public Relations in Detroit acquired a new client, EDF Ventures. The Ann-Arbor-based company specializes in emerging technologies and focuses on Midwestern early-stage investment opportunities.

CTS Advertising in Dearborn was named Aretech Information Services’ national ad agency. The Marysville-based company provides a range of information technology business services. Initial campaigns will be directed in Aretech’s Michigan market.

The Berline Group in Bloomfield Hills was chosen as lead agency for The Detroit News. The agency has handled the Detroit Free Press for almost a decade.


Amundson Marketing in Minneapolis was selected by Otter Tail Power in Fergus Falls to handle strategic marketing.


Woodruff & Company, a marketing and communications shop in Columbia, was named lead agency for Tomen Agro, a crop protection product maker in San Francisco. Tomen Agro’s products include Elevate and Captan fungicides.

Kuhn & Wittenborn Advertising in Kansas City was selected to direct integrated marketing communications for FirstGuard Health Plan, a Kansas City-based managed healthcare system. Separately, K&W was chosen to handle a national campaign for the Convention and Visitors Bureau of Greater Kansas City. The agency will handle strategic planning, advertising, media planning and buying, interactive and relationship marketing.


Swanson Russell Associates in Lincoln was named lead agency for the Rapid City Convention and Visitors Bureau, part of the Rapid City, S.D., Chamber of Commerce. The shop, which bested nine other agencies for the account, will reposition Rapid City with a new logo and tagline.


Innis Maggiore Group was awarded the $1 million advertising account of Waikem Auto Group, an auto dealership in Stark County. Innis Maggiore, based in Canton, replaces Defalco Automotive, a Florida auto specialist agency.

Bridge Agency, a Cincinnati marketing shop, acquired Playground Advertising. The Cleveland-based agency specializes in marketing and development products for kids. The combined firm landed the Spinmaster Toys account, maker of Air Hogs.

Hitchcock Fleming and Associates in Akron was chosen to work with several divisions of BFGoodrich Aerospace. The shop will handle de-icing and specialty systems; aircraft wheels and brakes; landing gear; fuel and utility Systems; and Avionics Systems. The agency early last year handled a print campaign for the company’s new landing system product that employed the look of Rube Goldberg cartoons.

Anthony Thomas Advertising was named lead agency for the Sherwin-Williams Company for its Dupli-Color brand, which is based in Cleveland.


HMS Hallmark in Pittsburgh is now the lead agency for $1 Energy Fund, one of the largest fuel funds in the country. The shop will develop marketing to promote the company’s grant assistance program.


Ovation Marketing in La Crosse was named Anheuser Busch’s lead agency for the St Louis brewer’s Consumer and Wholesaler/Distributor Catalog Marketing Program.

Hunt Marketing in Mequon has added Waukesha Engine as a client. The company, based in Waukesha, is a division of Dresser Equipment Group and makes gaseous-fueled, reciprocating engines used in power generation and gas compression.

Charleston/Orwig in Hartland has produced a campaign for the AIDS Resource Center of Wisconsin that urges parents to talk to their children about the disease and how to protect themselves against it.