agency news


Moving Pictures Video & Film, Glastonbury, directed, shot and edited two commercials for Becker’s Jewelry. The concept for the ads was developed by KGA Advertising, Middletown. One spot depicts a young man at a restaurant who is about to propose, and is shot from under the table, while the other shows a wife who believes her husband has forgotten their anniversary, until she looks under her seat in the car and finds a Becker’s Jewelry box. Ads are airing in the Hartford area.

Mason & Madison, New Haven, created a print and outdoor campaign for Emhart Fastening Teknologies, which designs fasteners for products ranging from cars to computers. The campaign targets automotive designers, engineers and design managers. The print ad recently began running in NASA Tech Briefs magazine. Emhart has been a Mason & Madison client for 15 years.


Lambert, Coffin, Rudman & Hochman, a law firm in Portland, hired DW Group for a range of marketing services aimed at promoting the firm’s growth. DW Group, also in Portland, will formulate strategic positioning for LCR&H, develop the firm’s Internet presence and launch a strategic marketing communications effort.


Benes Brand Imaging, Lexington, was selected to develop a new visual identity system and branding strategy for MobileQ, a provider of server software that allows companies to deliver information to mobile employees and customers quickly and securely. Benes will redesign MobileQ’s corporate logo and develop a new tagline, advertising campaign, corporate brochures and other marketing communications materials. Benes was also selected to design annual reports for Cytec Corp., PerkinElmer, Textron and Vertex Pharmaceuticals.

Sterling Hager, Watertown, added four new accounts: Counsel Communications, a New York-based company that focuses on acquiring, consolidating and operating Internet telephony and other telecommunications-related businesses; FairMarket, a Woburn provider of outsourced, online distributed selling services; Vividon, a Sudbury company that focuses on delivering video over the Internet; and WordStream, a Somerville developer of new language interoperability and translation software.

Sharon Merrill Associates, Boston, was selected to provide investor relations support to NetSilicon, a Waltham provider of ethernet microprocessing products and Precise Software Solutions, a Westwood company that aims to improve business performance by optimizing Oracle-based applications in customers’ IT environment.

Donovan Group announced plans to relocate from Northborough to the Riverbend Office Park in Watertown during the first quarter of 2001. The agency also recently broke a print campaign meant to sell programmable crock pots to mothers aged 25-44 who wish to provide home-cooked meals but lack the time to prepare them. “Drive son to baseball. Drive home. Let dog out. Let dog in. Pick up daughter from soccer,” read headlines in a series of small-space efforts introducing the Rival brand Smart-Pot Crock-Pot slow cooker from the Holmes Group of Milford, Mass. “You can get a lot done while dinner cooks,” the ad concludes. The campaign is appearing in Cooking Light, Martha Stewart Living, Redbook and other magazines.

Target Marketing & Promotions, Boston, was selected as promotional agency for the Jose Cuervo brand for the UDV Central Independent Marketing Co. The account begins for the company’s fiscal year 2002, which starts July 1, 2001. This is the eighth straight year that TMP has worked on the Jose Cuervo tequila account.

The KMC Group, a public relations firm in Bellevue, Wash., has partnered with Morrissey & Co., Boston, through its membership in Pinnacle Worldwide.

TechMarcom, Westford, announced its Marcom Outsource service, meant to enable cash- and time-strapped technology companies to outsource project assignments to senior PR and marketing practitioners. Marcom Outsource, which provides services on a project or hourly basis, includes a network of graphic artists, tech writers, ad agencies, direct mail, market research and venture capital/investment firms.

HookMedia, Boston, added Wolf Camera, @stake and NetScout Systems to its client roster.

Clarke & Co., Boston, launched a business practice specializing in energy communications and public relations. The “Energy Communication Group” will focus on developing strategic communication programs for public and private energy businesses, particularly those affected by electric and gas utility restructuring issues. The unit includes Clarke senior vice president David McDermitt, who will also serve as director of the energy group, and former NSTAR senior vice president of corporate communications Carl Gustin. Clarke & Co.’s energy clients have included Northeast Utilities, PG&E National Energy Group, Florida Power and NSTAR, among others.

Performance marketing company Be Free, Marlborough, has announced a joint marketing partnership with i-traffic, the interactive marketing division of New York-based The partnership will allow Be Free to sell and support its marketing platform and related services, as well as provide existing customers with interactive marketing services from i-traffic. The news follows’s announcement in mid-December that it was reducing its workforce by approximately 190 employees.

Lois Paul & Partners, Burlington, has added two roster clients: eXcelon Corp., a Burlington provider of software products and services that enable Internet-based collaboration with partners, suppliers and customers, and Covasoft, an Austin, Texas provider of software services to monitor and manage eBusiness environments.

Lapham/Miller, Andover, has added the Center for Blood Research to its roster of non-profit clients. CBR, Boston, is an affiliate of the Harvard Medical School, where its staff of scientific investigators holds joint appointments. Lapham/Miller will support CBR’s push to build awareness and growth among potential donors as well as within the scientific community and involves development of its annual report, a yearly schedule of donor-relations communications and scientific research reports. The agency will likely also develop strategic branding and marketing initiatives.


Designdotcom, Windham, has developed two Web sites for Salem-based race track Rockingham Park and the Colosseum, an Italian restaurant also in Salem.