agency news

NEW YORK Showtime Networks' re-view for its $30 million media business includes "some creative" duties, a client representative recently acknowledged. Initially, Showtime executive vice president of creative and marketing Len Fogge said the review covered media duties only [Adweek, June 4]. The finalists are Zenith Media, pitching with Saatchi & Saatchi; TN Media, with Bozell; Starcom, with Leo Burnett; GSD&M; DDB; and media incumbent The Media Edge, which is pitching media duties only. BrandBuzz in New York, the 6-month-old multidisciplined division of Young & Rubicam Inc., this month has landed three accounts with total billings of $12 million, confirmed John Partilla, managing director at BrandBuzz. Two accounts--TechTarget.com in Boston and Sony Entertainment Group's AllStarCharity.com in Los Angeles--came after creative pitches involving other undisclosed shops, Partilla confirmed. The third, the United Nations Millennium Peace Project, New York, was won without a pitch, he said. BrandBuzz, which offers traditional advertising, guerrilla marketing, public relations, direct marketing and media services, now claims billings of about $35 million. DGNonline, a New York application-service provider offering Web-enabled services to the graphic-arts industry, has hired Bonnell Vila Zahor, a New York advertising and design firm that develops and executes identity and branding programs, to create a corporate-identity and marketing-communications program in-tended for the printing, publishing and graphic-arts community. BVZ will collaborate on the identity program with Tony Spaeth, a New York-based independent naming and identity consultant. Boehringer Ingelheim Consumer Healthcare Products, a division of Boehringer Ingelheim Pharmaceuticals, Ridgefield, Conn., has named Carrafiello Diehl & Associates, Irvington-on-Hudson, agency of record for its Nasal-Vent Nasal Spray(TM), as well as other over-the-counter healthcare products. The account, with estimated billings of $5-10 million, had been handled by the Sawtooth Group, Woodbridge, N.J. New York-based Hill and Knowlton has launched a new service, HKTV, to provide clients with virtual real-time TV news-media monitoring in the U.S.'s top 100 media markets. Transcribed video clips go on a dedicated, password-protected Web site that is accessible by the client and the Hill and Knowlton account team. Video transcripts can be searched by custom key words relevant to the client company. The Advertising and Promoting to Kids Conference, sponsored by KidScreen, will be held Sept. 13-14 at the Grand Hyatt in New York. Among the topics to be discussed at the event are "Brand Management in the Internet Age," "Creating a Successful Sweepstakes Promotion" and "Commercial Critique." To register, call Effie Rodrigues at (416) 408-2300, ext. 495, or toll free at (877) MAR-BLES, or e-mail her at erodrigues@brunico.com. Registration may also be done online at www.goldenmarble.com or via fax to (416) 408-0870. Spontaneous Combustion, a New York digital studio specializing in the creation of visual effects and design for the advertising, broadcast and film industries, has completed the computer-generated product shots and online edit for two spots, "Lipstick" and "Eyeshadow," for Japanese cosmetics line Aube and Dentsu. FDG collective, a creative-concept, production and design studio based in New York, has formed a creative partnership with Philadelphia-based advertising agency Monsoon. The duo's first client is Everyday-Office.com, an integrated- application-service provider, which integrates accounting, contact management, schedule and calendar, e-mail, direct mail and other services for small businesses, and delivers these offerings via the Internet. New York-based JSM composer/sound designer Gareth Williams and executive producer Joel Simon have created a musical underscore for a TV spot for Register.com, an Internet domain-name registrar. "Factory," which depicts why Register.com is "the first step on the Web," was developed through Concept Farm, New York, and rolled out nationwide recently on network and cable TV. Register.com provides domain-name registration and other Internet services for individuals and businesses that want unique and branded identities on the Internet. Korey Kay & Partners in New York has been appointed agency of record for the Fireman Group/Cafe Concepts, which has established restaurants in New York such as Trattoria Dell'Arte, Redeye Grill, Cafe Fiorello and The Brooklyn Diner. Korey Kay's first project for the client is the branding and positioning of new restaurant Shelly's New York. The budget is about $2 million. Eric Mower and Associates in Syracuse received five awards at the International Marketing and Promotion Alliance's recent annual board of directors meeting. EMA won three gold awards for an Eastman-Kodak full-line product brochure, a Sorrento Cheese national TV spot, and a media kit and promotional program for Zippo Lighters. The agency also won two silver awards for a color magazine ad for Ford automobiles and a consumer TV ad for Univera Healthcare. Creative Healthcare Solutions, a global healthcare-marketing consulting firm in Columbus, Ohio, and a subsidiary of Gerbig, Snell/Weisheimer & Associates, will sponsor a two-day seminar geared toward pharmaceutical marketers. "The Business of Pharmacy: What Every Pharmaceutical Marketer Should Know About Retail Pharmacy" will be held Sept. 28-29 at the Sagamore Hotel in Lake George. For more information or to register, contact Kevin Kriel at kkriel@creativehealth.com or at (518) 583-9871. Rabasca + Co., a Melville-based advertising and marketing-communications company, has been elected to the American Association of Advertising Agencies. Media Logic in Albany has been tapped by St. Peter's Hospital and Mercycare Corp. as their marketing partner, after a review of Northeast agencies. Media Logic will provide integrated marketing and design services. PENNSYLVANIA Kelly Gould & Co., an advertising, marketing and public relations company in Al- lentown, has recently been hired by FSI Products, which manufactures custom products for the architectural, amusement park, exhibit and display, entertainment and signage industries. Kelly Gould will develop marketing strategies, implement public relations programs and create advertising campaigns for the manufacturer

Brand Marketing

agency news

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff