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NEW YORK
Spring, O’Brien & Co. in New York and London was awarded the one-year public relations account of the Greek National Tourist Organization.
Bristol-Myers Squibb has selected Bozell Direct and Bozell Healthcare Group in New York to handle all consumer and professional advertising assignments for its ConvaTec division.
Mason & Geller Direct Marketing in New York and BelMed Advertising in New Rochelle have formed a strategic alliance. The joint venture combines the medical and pharmaceutical communications services of the two agencies.
D’Arcy Masius Benton & Bowles in New York has introduced new print advertising for clothier Joseph Abboud.
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