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– NEW YORK
J. Walter Thompson in New York has created a new spot in its 4-year-old “That’s Brisk, baby!” campaign for Lipton Brisk Iced Tea. The spot, scheduled to break in June, features Elvis Presley’s song “Jailhouse Rock” and latex puppets of Elvis, James Brown, Coolio and Willie Nelson. Past spots for the beverage have included Frank Sinatra, Babe Ruth, Sylvester Stallone and Bruce Lee. In each, a pop-culture icon falters, then rebounds after a drink of Lipton Brisk.

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