Cendant Corp.’s hotel division in Parsippany, N.J., has chosen Caroline Jones Inc. of New York to place $2.5 million worth of advertising in African American media outlets during the first quarter of 1998.
Grey Advertising in New York has launched a $30 million ad campaign for Sprint’s business division. The new tag is: “Business runs on data. Data runs on Sprint.” Prime-time TV, business magazines and outdoor are the media of choice.
New York Creatives in Manhattan has completed print advertising and a 30-second TV spot, “CyberSpace,” for the online brokerage services of The R.J. Forbes Group.
Andrea MacDonald, founder of Ogilvy & Mather’s non-traditional media group, has formed MacDonald Media, which will develop out-of-home and non-traditional media programs within clients’ ad and marketing plans. David Koppelman, another former Ogilvy media executive, is vice president of the new agency at 122 East 42nd St. in New York.
Favara, Skahan, Raffle Advertising in New York has received the ad assignment for the summer 1998 opening of client Gracious Home’s second Manhattan retail site.
Michael Smith, Andrew Jacobs and Anthony Cosentino have established Linx Communications, an advertising, marketing and promotional shop in Hauppauge.
Heitner Weiss in New York has added four clients: Standard & Poor’s Managed Funds Group, Country Life vitamins, Tavern on the Green and Barricini chocolates.
Marriott International has retained Bozell Sawyer Miller Group of New York as the global public relations agency for its Renaissance Hotels and Resorts.
Kopf Zimmermann Schultheis of Hauppauge was designated advertising agency of record for The Heart Institute at Winthrop-University Hospital in Mineola.
Foote, Cone & Belding in New York was responsible for AT&T’s Winter Olympics commercial featuring Cammi Granato, captain of the U.S. women’s ice hockey team. The spot, in 30- and 60-second versions, portrays Granato using various AT&T services to keep in touch with family members, who appear in both real time and home movie flashbacks. “One call, one company, one bill” is the tag.
For the New York State Nurses Association, Quinn Fable Advertising in New York has developed a TV, radio, direct mail and online campaign. Tagged “Ask for a real nurse. Ask for an RN,” ads target senior citizens and those who care for them.
New York agency DeVito/Verdi’s new $8-10 million campaign for Riviera Beach, Fla.-based Tire Kingdom touts the client’s everyday low prices. One of the four 15- and 30-second spots features Rodney Dangerfield’s voiceover as a tire bouncing over rough roads, “getting no respect.”
Benckiser Consumer Products in Greenwich, Conn., has awarded New York’s McCaffery Ratner Gottlieb & Lane the assignment for a new household item intro. Estimated billings for the project, which involves broadcast and print ads as well as media planning, will top $5 million.
Guinness Import Co. in Stamford has assigned sales promotional activities for its Red Stripe, Woodpecker English Cider and Pilsner Urquell brands to BEN Marketing Group, also in Stamford.
RBT/Strum in Cherry Hill was named agency of record for the Philadelphia Orchestra. The shop, chosen over more than a dozen undisclosed contenders, will create advertising and place media.
Harrison Wilson & Associates of Parsippany won a creative and strategic shootout to become the agency for the MetroPlus Health Plan of New York City Health and Hospitals Corp.
Oxford Communications of Lambertville was selected to provide public relations support, print advertising and collateral materials for the Mercer (County) Marauders of the Eastern Basketball Alliance.
Fredette & Associates of Pittsburgh was tapped by New York’s Scandia Down Shops to develop a print advertising program.
Bionix Implants of Blue Bell has contracted Philadelphia-based Altus Group for creative services.
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