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NEW YORK
Cendant Corp.’s hotel division in Parsippany, N.J., has chosen Caroline Jones Inc. of New York to place $2.5 million worth of advertising in African American media outlets during the first quarter of 1998.
Grey Advertising in New York has launched a $30 million ad campaign for Sprint’s business division. The new tag is: “Business runs on data. Data runs on Sprint.” Prime-time TV, business magazines and outdoor are the media of choice.
New York Creatives in Manhattan has completed print advertising and a 30-second TV spot, “CyberSpace,” for the online brokerage services of The R.J.



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