agency news

- FLORIDA Empire Communications Group has relocated to new offices at 6279 Dupont Station Court, Jacksonville, 32217; (904) 739-0000. The H. Lee Moffit Cancer Center & Research Institute has appointed Peak/Biety its advertising and marketing agency. Both parties are based in Tampa. - new trade advertising campaign for the World's Leading Cruise Lines from Cooper HMS, both Miami, focuses on a guest loyalty program offering consumers who sail on one of WLCL's six brands with savings opportunities on future voyages. Curtin & Pease/Peneco will consolidate its operations in Tampa, Safety Harbor and Dunedin into one creative and production facility in Tampa. The new property will be occupied in mid-March. Miami-based Hispanic advertising and marketing agency MASS has formed a new division, MASS Public Relations. CompuSport, a licenser and operator of golf academies based in Orlando, has hired Pittsburgh's Blattner Brunner as its agency. The Apple Organization of North Miami Beach has been retained by Stadium Jumping Inc. to promote the upcoming Mayor's U.S. Open Jumper Championship, an equestrian event to be held at Miami's American Airlines Arena. HLA Advertising and Public Relations has moved to new offices at 500 North Westshore Blvd., Suite 525, Tampa 33609. The telephone number remains (813) 286-7799. - GEORGIA Freebairn & Co. in Atlanta has been chosen to develop the $1.5 million national introductory print campaign of Aventis CropScience. The newly formed company, based in Research Triangle Park, N.C., was created by the merger of AgrEvo USA and Rhone-Poulenc. The Atlanta office of Weber Public Relations Worldwide has been selected to support the grand opening activities of two new Marriott properties--Marriott and Marriott Courtyard--both located in Alpharetta. For the fourth consecutive year, the Newsletter Factory in Atlanta has committed to donate editorial and graphic design services to the city's Children's Restoration Network. Enterprise Computing Systems has chosen Socket Public Relations to help market its healthcare industry software. Both companies are based in Atlanta. Carroll White has moved to a new address in Atlanta: 1 Ravinia Dr., Suite 200, 30346. The telephone number is (770) 350-9800. At the recent Bank Marketing Awards, Kilgannon McReynolds received the top radio prize for its work on behalf of Tucker Federal Bank. The Atlanta shop's interactive work for the Leave a Legacy foundation was honored at ShowSouth and the 1999 WebAwards competition. Adair-Greene Healthcare Communications in Atlanta has been appointed agency for the global launch of Clindoxyl, a new acne treatment pending FDA approval. The product is the creation of Stiefel Laboratories in Germany. - KENTUCKY Buzzword has produced an updated graphics identity package for Lexmark International's corporate recruitment collateral materials, including its Web site, brochure and trade show booth. The Lexington-based multimedia and Internet company also has launched Web sites for Automotive Styling and Berean Christian Bookstores. - MARYLAND Enten & Associates in Rockville has added three in-state accounts to its client roster: Consumer Credit Counseling Service of Southeast Maryland, LexiQuest and the National Institutes of Health's Office of Science Education. The Campbell Group's recent television advertising campaign to promote off-peak tourism in Baltimore has been a success for its client, the Baltimore Area Convention and Visitors Association. According to the Baltimore agency, inquiries rose 42 percent, with 61 percent of the queries leading to a visit. The latter figure represents a 42 percent gain over the year before.

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