Encore Products, a manufacturer of customized computer enclosure systems, selected CTS Advertising in Scottsdale as its advertising, marketing and public relations agency.
Instant Auto Insurance, a direct marketer of auto insurance based in Irving, Texas, assigned its $6 million advertising account to New & Improved Advertising, Scottsdale.
Achieve.com and WholePeople.com hired Sterling-Rice Group for integrated marketing services. The Boulder-based advertising firm works with clients including Keebler, Ryder Truck, Hewlett Packard and Quaker Oats.
MusicHotBid.com, an online auction site, retained Carl Thompson Associates to launch a national public relations program. The Louisville-based firm also completed 1999 annual reports for Pancho’s Mexican Buffet in Fort Worth, Texas, and for Isco in Lincoln, Neb.
– NORTHERN CALIFORNIA
Weber Public Relations Worldwide, a unit of McCann-Erickson WorldGroup, has launched a 15-person practice for technology firms that target consumer markets. Red Whistle Communications in San Francisco opens with clients including Pete’s Coffee, software firms Flycast and GeoWorks and Fox Interactive.
San Francisco-based marketing and communications firm Browne Zukow Associates has expanded its creative capabilities by forming an in-house affiliation with Hunt Weber Clark Associates, a full-service design/marketing firm.
Los Angeles-based Rogers & Associates, a provider of strategic communications, public relations and public affairs counsel, has opened a Sacramento office.
Salem-based Creative Co., a branding, marketing communications and graphic design firm, added a Beaverton-based cat-food developer, a gourmet cookie baker in Tualatin and a local area federal credit union to its roster.
– SOUTHERN CALIFORNIA
The DuPuis Group helped Taste of Nature re-introduce its Cookie Dough Bites. The Los Angeles-based marketing and design firm specializes in client-to-customer connections for the worldwide operations of Mattel, Nestlƒ, Baskin-Robbins, Keebler, Dole Foods, Hewlett-Packard, Bausch & Lomb and others companies.
Bailey/Gardiner Creative Communications, San Diego, added two technology accounts to its roster. The shop will manage public relations for High Technology Solutions, a San Diego-based information technology company, and for WordCruncher Internet Technologies, an online information company based in Salt Lake City.
N.A.D.A. Appraisal Guides, publisher of appraisal guides for used vehicles, appointed RBI Communications in Hollywood its marketing and public relations agency.
Farmer John (Clougherty Packing Co.), a California packer of fresh pork and pork products, selected Los Angeles-based interactive agency O’Grady Meyers to design its new database-driven, recipe-focused Web site.
Nuffer, Smith, Tucker, a strategic, problem-solving and marketing communications company headquartered in San Diego, was retained by The Museum of Making Music and JoeFixit.com.
Los Angeles-based Imada Wong Communications Group, a marketing communications unit of True North’s New America Strategies Group, added Netsperanto.com, Washington Mutual and Kaiser Permanente to its client roster.
TheTutorialChannel.com, the Internet subsidiary of publicly traded Multimedia Tutorial Services, chose Spelling Communications, a Los Angeles-based public relations and marketing agency, to manage its communications outreach.
Venice-based Cucoloris Films, a commercial production agency with clients including Sprint, Coca-Cola, Kodak and American Airlines, created an alliance with Department M/DoRo, a music video company in continental Europe representing 15 directors.
ThinkTank Advertising–Broadcast Design, San Diego, was hired by Reel Picture to produce a new logo, sales kit and two print ads to promote the company’s multimedia duplication services.
Razorfish, a digital solutions provider and entertainment brand specialist in Los Angeles, was awarded an on-air brand identity package project for the premiere of European cultural network ARTE. Also, ESPN extended its X-Games design contract with Razorfish, and the firm also debuted its project with MTV’s Senseless Acts of Video series.
The Blaze Co., a marketing communications and public relations firm based in Venice, launched its Web site, www.blazecompany.com.
SallieMae, an education finance company, named Los Angeles-based Benenson Janson as its agency for WiredScholar.com, a new Internet brand.
The Sports Car Racing Association of the Monterey Peninsula, a nonprofit organization that manages Laguna Seca Raceway, developed an arrangement with MGO Marketing Group and Competitive Promotional Solutions that will divide marketing and sales duties among the three groups.
Santa Monica-based FilmCore’s Charlie Chubak edited a new campaign for Robert Mondavi Winery and its agency, Dailey & Associates, West Hollywood. The three spots feature comedian Harry Shearer as spokesman for Mondavi’s Woodbridge Wines.
Hilary Kaye Associates, a Tustin-based marketing communications company, has added two San Jose tech firms, Photon Dynamics and Voice Access Technologies, to its client roster.
Blakeslee Group, a full-service marketing communications agency in Park City, was named agency of record for Ogden’s Carpets, a 17-store retail chain in Utah.
Salt Lake City’s Salt Lake Buzz baseball team and Orchard Street Market both selected local Love Communications as their advertising agency.
Hornall Anderson Design Works, Seattle, completed new designs for Seattle’s Best Coffee, which teamed with Darigold to retail ice cream bars; for Resource Games, a manufacturer of educational games; for etrieve, a messaging service for mobile phone users; and for Gettuit.com, a provider of applications/services to customize work engines.
–compiled by Denise Boulanger