agency news

A NEW YORK
Omnicom Group, New York, declared a cash dividend of $0.175 per share on its issued and outstanding common stock, to be paid April 6 to shareholders of record on March 10.
Partnership for a Drug-Free America has launched four new campaigns. FCB Worldwide, New York, created a TV, print and out-of-home effort encouraging parents to spend more time with their kids. The ads use plays on drug-related words to show parents how they can discourage drug use by taking their kids to a basketball “clinic,” hanging out at a hamburger “joint” and helping them “roll” a skateboard.
D’Arcy Masius Benton & Bowles, New York, created a series of teen-targeted print ads for PDFA themed “Wasted.” The work, which is running in Seventeen and Snowboarder, reminds teens that drugs will cause them to waste their dreams, summer, friendships, money and love. One execution reads, “Parents yell, you toke. You toke, parents yell. Parents yell, you toke. You toke, parents yell. See a pattern developing here?”
The Vidal Partnership in New York has developed a series of print, TV and out-of-home ads for PDFA telling Hispanic
parents that their children look up to them as heroes and encouraging them to reward their kids’ behavior and get involved in their activities.
Radio Free Anxiety, also in New York, produced two PDFA radio public service announcements targeting 9-to-13 year-old African Americans. The 60-second spots, “Kathy and Jackie” and “Steven,” end with the tag, “Stay away from drugs. Do your own thing. Give your dreams a chance. Peace.”
Bozell, New York, launched a “station domination” advertising display for client The New York Times in Manhattan’s Port Authority bus terminal. Approximately 200 banners and dioramas showcasing the newspaper’s sections, such as The Arts, Circuits, Metro, Business and Travel, are displayed as exhibit pieces. The ads, which take up all of the ad space in the station, will run through the end of the month.
Gotham, New York, has launched a
campaign for PlanetRx.com tagged “Life is better on PlanetRx.” The TV, print and radio ads position the brand as a knowledgeable, approachable and trustworthy source of information and products ranging from toothpaste to heart medicine. TV spots show slice-of-life vignettes with a mother and her teenage daughter, an elderly man and his date, and a mother with a gang of unruly children in a
drugstore. Billings are $60 million.
Korey Kay & Partners in New York has won branding, marketing and advertising duties for Edge Technologies without a review. The Fairfax, Va.-based client develops products that help companies monitor their communication networks via the Internet. Korey Kay is Edge
Technologies’ first advertising agency.
Biederman Kelly Krimstein & Partners, New York, created the first national
multimedia advertising campaign for
CultureFinder.com, an online arts guide and ticketing service. Print ads, tagged “Your Internet home for the arts,” broke in December; the campaign expanded in mid-January with online and radio ads.
Berenter Greenhouse & Webster won the gold Adrian Award from the Hospitality Sales and Marketing Association for its campaign for the British Tourist Authority. The New York agency was given the award, in the category of Country
(Convention/Tourist), at the recent
Travel Industry Awards in New York.
Siegel & Gale, a New York-based
strategic e-services firm, launched its first marketing program, positioning it as a dominant player in interactive media.
A print, broadcast, outdoor and online advertising campaign, created in-house, launched last week in the U.S. and Europe. The ads showcase interactive
projects created by the company for such clients as Lycos, The Industry Standard and 25 Internet businesses. The company also launched a new Web site, www.siegelgale.com, an updated logo and a new
company name, Siegelgale.
World Footprint, a media firm with offices in New York, San Diego and
Sydney, Australia, has obtained the rights to sell outdoor advertising in Sydney
during the 2000 Summer Olympics. Advertisers can purchase space on taxis, buses, billboards, boats and buildings.
Marino & Co., Brooklyn, launched a print campaign for the Brooklyn Public Library. Themed “The 411 on everything,” the ads appear on bus billboards all over Brooklyn and on the library’s stationery and promotional materials.
Dente & Cristina, New York, has created a print campaign for designer Enrique
Martinez. The ads, which broke in March issues of Vogue, W, Elle, Vanity Fair, In Style and other magazines, show models posing with potted plants. Billings are more than $1 million.
British American Design, New York, was assigned brand development, creative
and media planning and buying duties
for Media Log. The New York-based
client provides small and midsized
businesses with voice services, video-
conferencing and high-speed data and
Internet access over a digital subscriber line. Billings are $5-7 million.
Jupiter Communications, a New York-based Internet research firm, has
partnered with the organizers of the Cannes International Advertising Festival
to host a conference on the online
advertising industry. The forum will take place June 19-20, the first two days of the awards festival, at the Noga Hilton in Cannes, France.
Spring O’Brien, New York, developed the New Zealand Tourism Board’s first-ever global marketing campaign. Tagged “100% pure New Zealand,” the effort includes TV and print work. Print ads showcasing the country’s Dart River
Valley and Abel Tasman National Park break this spring in such magazines as Travel & Leisure, Condƒ Nast Traveler, Food & Wine, Gourmet and Smithsonian. TV spots featuring the song “Don’t Dream It’s Over” by New Zealand band Crowded House broke this month and will air through April on the Discovery Network and the Travel Channel. The effort also includes a Web site, purenz.com, public relations and promotions. Spending is nearly $40 million.
The Zlotnick Group, New York, has
won strategic, creative and media duties for Meridian Health System, which includes
Jersey Shore Medical Center, Riverview
Medical Center and Medical Center of Ocean County. Billings are $3-4 million.
Peppercom won six new accounts last year, with combined billings of more than $1.5 million. The New York agency added clients PetPlace.com, a site linking pet owners and veterinarians; Webloyalty.com, an affinity-enhancement service provider for e-commerce sites; Quoteship.com, a site that provides shippers with multiple bids from different carriers; Eppraisals.com, a site where visitors can have their art, antiques and collectibles identified and appraised; AsseTrade.com, a site that
links buyers and sellers of industrial equipment; and EnTrade, a business-to-business Internet commerce site.
Hawkeye Communications in New York acquired Cohesion Marketing, a high-tech channel marketing agency based in
Seattle. Cohesion specializes in online channel marketing programs for clients such as Hewlett-Packard and Microsoft.
Palio Communications has been named
advertising agency for Medtronic’s drug delivery division. The Minneapolis-based pharmaceutical company has offices around the world. The Saratoga Springs agency was also tapped by SuperGen, a
San Ramon, Calif.-based pharmaceutical
company, to handle advertising for
Rubitecan, its drug for pancreatic cancer that is slated to launch in mid-2001.
Walter F. Cameron Advertising, Melville, was named ad agency for Cornerstone
Securities Corp., an Austin, Texas, firm
specializing in electronic day trading. A national campaign including print and TV ads, collateral materials, internal marketing and direct marketing is slated to break later this year. The agency will also be involved with rolling out new proprietary software for the client, redesigning its Web site and spearheading its trade show efforts. Billings are $2 million.
Spontaneous Combustion, New York,
created the 3-D and compositing effects in J. Walter Thompson’s ads for the Schick FX Diamond Razor and the Wilkinson Sword FX Diamond Razor. Spontaneous Combustion composited, among other things, flying razor blades being sharpened by lasers.
Attik, New York, provided production services on two spots from Deutsch, New York, for Houston-based client Ashford. com. The spots, “Daddy” and “For My Baby,” show watches, pens, handbags and diamond rings multiplying.
A NEW JERSEY
The Marathon Group was named media
buying agency for Brookdale Community
College in Lincroft. Prior to hiring the Toms River agency, the college had
handled all of its media buying in-house.
The Lunar Group added six clients last year. The Mountain Lakes agency was hired by ACC Business, a division of AT&T specializing in telecom services for small and midsized businesses; AOE Ricoh, the sales and service division of Ricoh digital office solutions; Schindler Elevator Corp.; home developer Pinnacle Communities; LargeDoc Solutions, a firm that converts paper
documents into computer files; and legal information provider Martindale-Hubbell.
TMP Worldwide Direct, Mount Olive, was tapped by York International to implement its consumer and trade integrated direct response marketing programs for the York, Luxaire and Coleman brands.
Sweet Logo was tapped by CBS to
promote its new kiss-and-tell TV show Grapevine. The network joins ABC and NBC in advertising on the Ridgefield-based media company’s printed candy wrappers.
DVC, Morristown, was hired by Georgia-Pacific to handle promotional marketing for its consumer packaged products
division. The agency will work on such brands as Pacific Garden liquid hand soaps, Sparkle paper towels and napkins, Coronet paper products, and Angel Soft and M-D bath tissues.
The Star Group spoofs its ability to kiss up to clients in a self-promotional print ad to run in regional advertising trade and
business publications. The Cherry Hill agency designed a page covered with
lipstick kiss prints in various shades of red. In small print, text provides the agency’s phone number, which can be called “for the rest of our capabilities.”
Ricci Associates was hired by six
new clients. The Marlton agency added to its roster P&N Distribution, a regional
distributor of Rheem products; WMS
Management Consultants, a specialist in compensation and benefits programs; and Kaytes Cooperman Insurance, a national insurer serving the trucking industry.
Ricci division The Ricci Food Group was tapped to handle public relations, market research and out-of-home advertising for Bongrain USA’s Alouette spreadable cheese brand; to promote Don’s Foods Products’ ready-to-serve salads; and to launch a brand awareness campaign for P&S Ravioli.
A PENNSYLVANIA
Winner Advertising, Sharon, was named
advertising agency for minor-league
baseball team the Erie SeaWolves. The agency will oversee creative, media
relations, signage and promotions for
the Anaheim Angels affiliate.
Kingswood Interactive was hired by The Bryn Mawr Trust Co. to design its Web site. The new media division of Ardmore-based Backe Communications will develop a site that reflects the bank’s historic reputation of personal service in investment and trust management.
Blattner Brunner, Pittsburgh, added three accounts with combined billings
of $5 million. The agency was hired to
promote the Internet services of Commonwealth Telephone Enterprises in Wilkes-Barre. Blattner Brunner’s Lighthouse Interactive division was tapped by CompuSport in Pittsburgh to develop and market its
ModelGolf.com instruction site. Finally, Blattner Brunner and Lighthouse Interactive have been working with Persimmon Research Partners, a Philadelphia-based investment consulting firm, to develop
and market its Web-based practice
management system.
OND Advertising & Public Relations, Bala Cynwyd, won an assignment from Regulus Group to create its corporate identity and develop a marketing program based on that positioning. The client specializes in remittance processing, bill presentment and lockbox services.
SFGT Advertising created a Web site for Nottingham-based Herr Foods targeting teens ages 12-19. The Philadelphia agency developed zupz.com, which includes games, music and puzzles with a small Herr’s logo on every page.
Flaherty Sabol Carroll Marketing Communications, Pittsburgh, was tapped by
PPG Industries, also in Pittsburgh, to
introduce OneSource Coatings, a new unit in PPG’s small light industrial coatings division. The agency will create a marketing communications program that includes brand positioning, logo development,
customer communications, collateral materials and Web site development.
A CONNECTICUT
The Leverage Marketing Group, Newtown, handled branding, promotions, packaging design and marketing for CarePackages. com. The Fairfield-based client offers ready-to-ship gift packages for holidays, graduations, birthdays and other events