Agency News

A ARIZONA Cooley Advertising and Public Relations unveiled a new logo designed to represent its creative flair. The Phoenix shop's billings grew to $15 million in 1999. A COLORADO Sterling-Rice Group, Boulder, is handling new-product development for H.J. Heinz's frozen foods division, strategic positioning for Kraft Foods and a new-product development project for United Distillers and Vintners of North America. A NORTHERN CALIFORNIA Orlimar Golf of Hayward chose Gumas Advertising to develop a new ad campaign. The San Francisco shop was selected after a search that included undisclosed Northern California shops. Gumas will develop a corporate brand identity for the client. Infoseek Software, a unit of Go.com, selected Fuel RTM to execute a multimillion-dollar marketing and advertising program. The agency was chosen after a review. Fuel, Santa Clara, will help Infoseek with overall brand positioning, online and offline advertising and media, and associated marketing and communications planning for its Ultraseek Service product line. Glass/McClure, Sacramento, landed its first global project, a print campaign introducing AgraQuest's new biofungicide. A OREGON Creative Media Development, Portland, was selected to develop a Web site for Portland's Creative Services Alliance. Leopold Ketel & Partners, Portland, will lead the drive to promote the city's extensive creative community. Portland-based Robley Marketing was chosen as agency of record for Pendleton Woolen Mills. The agency will develop a national branding campaign. Diseno International, Portland, was selected by Tele-fono.Net of Vancouver, Wash., to produce a corporate logo and applications supporting a push into the Hispanic market. A SOUTHERN CALIFORNIA Lages & Associates, Irvine, was selected by Santa Ana-based Digital Media Works as its public relations agency. CompUSA, Dallas, hired Los Angeles-based LaGrant Communications to develop and execute advertising and public relations strategies targeting African American consumers. DeCrane Aircraft, El Segundo, selected Willis Advertising, Laguna Hills, for coordinated advertising and marketing, and Gladstone International, Irvine, for media relations, trade show coordination and other public relations services. Willis Advertising also added other new clients: DigiTime in Irvine, Forefront Diagnostics in Laguna Hills, Newport Harbor Radiology Associates in Irvine, Orange Coast Memorial Medical Center in Fountain Valley, Photo Research in Chatsworth and Smilettes in West Covina. Staar Surgical Co., Monrovia, named Venice-based FMJ Adcomm its agency of record for comprehensive marketing communications services. Asher & Partners, Los Angeles, was awarded the ad account of The California Community Foundation, one of the largest community foundations in the U.S. DSYL, Fullerton, was selected as agency of record for PBC Construction and its affiliated companies. Townsend & O'Leary, Irvine, was selected to provide full-service counsel for Go2 Systems, originator of the first global addressing and locator system designed for the Internet and portable devices. Internet Yellow Pages directory publisher SBN.com, Newport Beach, has entered into a strategic alliance with Fountain Valley-based Web site marketer and developer Wazzu Corp. Taffetdesign, Santa Monica, was retained by TV Guide's Screen TV as branding agency of record to create, design and produce a new on-air package for the launch of the network. ThinkTank Advertising Broadcast Design, San Diego, was hired by Short Game Golf to create packaging and collateral for its new product, Chip-Mate. Woodland Hills-based Cooper Communications was retained by The California Manufactured Housing Institute to promote a new program providing an underprivileged family with a new manufactured home. The agency was also chosen by The Temecula Valley Balloon and Wine Festival to implement a comprehensive advertising, public relations and promotional campaign. A UTAH Penna Powers Cutting & Hayes, Salt Lake City, created an ad for Sun Valley Ski Resort that registered the highest reader recall rating among Ski Magazine readers. A WASHINGTON Seattle-based Creative works has created and placed ads for the multimillion-dollar InfoSpace account, and has finished a four-color ad for Murray Franklyn, Washington state's largest luxury homebuilder. Fallon McElligott in Minneapolis has been producing radio spots for Seattle-based Starbucks Coffee and Drugstore.com at Bad Animals/Seattle, which was recently sold to sound designers Mike McAuliffe, Dave Howe, Tom McGurk and Charlie Nordstrom. The company has worked with Bozell Worldwide to produce radio spots for FreeShop.com, AAA Washington and Seattle Filmworks and with Red Monkey Ads and Ideas, Portland, Ore., for a national radio campaign for Dr. Marten's. --compiled by Christine Campbel

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