KGA Advertising of Middletown has unveiled a new campaign for First Federal Savings, East Hartford. The TV spots illustrate the idea that bigger isn’t always better.
Latus, Szostakowski + Mensing in Boston has developed new ads for Pedulla’s bass guitars using the theme, “You never played better.” The print-based effort targets professional musicians and serious amateurs and is appearing in magazines such as Bass Player and Bass Frontier. The executions feature large, colorful product shots and short headlines, including “Find out how good you really are.”
DiBona, Bornstein & Random has moved to larger office space at 1 Exeter Plaza in Boston. Clients include Warburg Pincus Funds, Store 24 and King Arthur Flour.
Devine & Pearson of Quincy has been chosen by alternative asset management firm Audax Group, Boston, for a corporate design assignment. The agency will develop a logo and literature system.
Woonteiler Ink, a Waltham PR firm, has launched two cause-related campaigns for Standard Duplicating Machines Corp. and Eastern Connection. For Andover, Mass.-based Standard the agency forged a partnership with Laubach Literacy in Syracuse, N.Y., an adult literacy program provider. Standard is supporting Laubach through in-kind services, event sponsorship and direct mail promotions. Woonteiler linked Wellesley, Mass.-based Eastern with the American Heart Association. Eastern Connection, an express parcel service, is the corporate sponsor for the AHA’s Hearts in Bloom flower-selling campaign.
Newpro, Woburn, a manufacturer of replacement doors and windows, has named MR Marketing, Hanover, for ad chores. MR will provide creative services, media placement, direct mail and PR.
– NEW HAMPSHIRE
Glen Group Marketing & Advertising of North Conway has created a Web site for the New Hampshire Film Office, a unit of the state’ s Division of Travel & Tourism. The site, www.filmnh.org, allows filmmakers to scout Granite State locations using their computers.
– RHODE ISLAND
Fleming & Roskelly of Newport has launched a campaign for ETCO, Warwick, with the theme, “Old values, new ideas.” In the first ad for the metal products manufacturer, a modern pay-at-the-pump service station is contrasted with a couple dressed in 1950s clothing in a vintage Cadillac. The first ad ran in magazines, future ads with the same theme are in the planning stages.
Im-aj Communications & Design recently produced annual reports for the South Providence Development Corp. and Lifespan. The West Kingston firm also updated an identity program for the Rhode Island Children’s Crusade for Higher Education and completed a logo and stationery set for HDS.
Im-aj also will produce a capabilities package for the East Providence company, which provides compliance and validation services for pharmaceutical manufacturers.
Stauch Vetromile & Mitchell of East Providence has been selected to handle U.S. public relations for San Francisco software company Micromuse. Partners & Simons, Boston, is the ad agency of record.
Nasbro’s “Mr. Potato Head” is now the official spokescharacter for the coastal Rhode Island travel industry thanks to America House Communications of Newport. The agency worked with the Providence, Warwick and Newport County convention and visitors bureaus to enlist the support of Hasbro, one of the state’s key companies, for the $250,000 campaign. The theme of the campaign is “Meet here for the fun of it.” Separately, the agency is launching campaigns for: Newport Creamery, the R.I. Builders Association, The Westin Providence restaurant and Imax.
HMC Advertising of Stowe has been selected agency of record for Northfield Savings Bank. The agency will create advertising, collateral materials and Web-marketing initiatives for the mutual savings bank headquartered in Northfield.