The latest print ads for Wonderbra by TBWA Chiat/Day, New York, continue to use
photos of model Sarah O’Hare, a yellow backdrop and the tagline, “Not just push-ups any more.” But for the first time, the ads are used in in mall kiosks and the print ad appears as a four-page insert. The ad, which features a new line called the Riviera Collection, will break in September magazines such as People, Cosmopolitan and Vogue and will run through April.
Outdoor posters also went up in New York, Los Angeles and San Francisco. Spending on the campaign is expected to exceed last year’s figure of $1 million.
Linda Evangelista will appear in a 30-second Visa check card spot from BBDO, New York, in late August; while San Francisco 49ers teammates Steve Young and Jerry Rice appeared in two 30-second spots during the 49ers’ preseason game against the Miami Dolphins on Aug. 23. Interspersed throughout a series of black-and-white clips simulating fashion ads, Evangelista ponders her “identity” asking, “Who am I?” The Young and Rice spots poke fun at the too-close-for-comfort friendships that can develop between teammates.
New York shop AD Lubow won a Clarion award from the Association for Women in Communications for its print ad for the Inner-City Scholarship Fund. Created by Arthur Lubow, art director, copywriter and photographer with the shop, and Amy Porter, associate director of donor relations and direct mail with the client, the ad was honored in the consumer print category.
American Mobile Radio Corp. has hired Lee Hunt Associates, New York, to handle branding and positioning strategies for the client’s new radio network.
Italian eyewear maker Fratelli Lozza has selected MgM & Partners, New York, to create a print campaign. Four color ads will break in trade publications such as 20/20 and Vision Monday on Sept. 1 and will appear in consumer publications next year.
1-800-Flowers in Westbury will launch a national campaign for Dutch flowers on Sept. 21. The “Just Say Alstublieft”
effort, which runs through mid-November, will include a sweepstakes.
In an attempt to expand its European presence, GCI Group has acquired 49 percent of Rinfo AB, a public relations firm in Stockholm, Sweden. The agency will also open an office in Berlin.
Kovant & Brodsky Advertising in New York picked up 12 accounts over the past 10 months, including Princeton Ski Shops, Rothman’s Mens Shops, New York Health & Racquet Clubs, Ethan Allen-Manhattan, The Kimberly Suite Hotel and media buying duties for Crunch Fitness. Total billings are more than $7 million.
A new trade group, the Incentive Marketing Association, has formed to promote incentive merchandise.
ImageNet Worldwide, New York, has acquired a number of new accounts. GSL, part of Jordache Enterprises, hired ImageNet to create a $2 million ad campaign for its new line of young men’s sportswear. Video Monitoring Services chose ImageNet after a review of six agencies for its $1 million account. Also, Bucknell University has hired ImageNet to create a direct marketing campaign. ImageNet has also added Stirling Brands as a client.
Unidigital Inc., New York, has signed an agreement to acquire MegaArt Corp. a producer of digitally printed graphics.
D.J. Dircks Associates, a nine-employee design agency located in St. James, won nine American Graphic Design awards for its work for client America Online. The shop was recognized for a direct mail package promoting AOL as well as for the cover design of the Official America Online Tour Guide book.
Alza Pharmaceuticals has selected GHBM Healthworld, New York, as the ad agency for Ditropan XL, a bladder control disorder treatment currently in development.
Business-to-business publisher Adams Business Media has chosen BPA Interactive, New York, to audit traffic to the company’s 46 Web sites.
The Advertising Club of New York’s public service division has created three new radio ads for the CJ Foundation for Sudden Infant Death Syndrome and the SIDS Alliance. The 60-second spots will air nationally this fall on the CBS and Westwood One radio networks as well as local CBS-owned stations.
GCI Group, New York, has formed GCI Interactive, an Internet strategy and development group with offices in New York and Stockholm, Sweden.
The Geothermal Heat Pump Consortium in Washington, D.C., has hired Philadelphia-based Al Paul Lefton Co. to create a national public awareness campaign using advertising, public relations, direct marketing and public-service advertising.
Knezic/Pavone Advertising, Harrisburg, won four gold awards from the Art Directors Club of Philadelphia. It was honored for its work for Penn National Gaming.
Elkman/Alexander & Partners, Philadelphia, has been named ad agency for Prime Retail, a Baltimore-based owner and operator of factory outlet centers. Prime Retail owns 50 centers in 26 states, with 14 million square feet of leaseable area.
Philadelphia agency Cramp+Tate was selected by the Pennsylvania Society of Periodontists to create an integrated marketing program to build public awareness of periodontists and periodontal disease.
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