Maui Tacos International, under the direction of David Kelley of Kelley, Murphy & Walsh, has hired three Atlanta agencies to handle its account. Match Inc. was signed to take care of creative strategy and development, Napolitano & Associates was chosen to provide strategic media planning and buying, and Melissa Libby & Associates was tapped for public relations support. The client was founded in Hawaii in 1993.
Atlanta relationship marketing firm point b has been retained by United Consulting Group, also of Atlanta. The client is a multi-discipline engineering and technology company specializing in earth sciences and environmental testing services. Separately, the agency was named to launch marketing campaigns for Simmons Co. and Kimberly Clarke’s Neenah Papers Sector. Point b was also honored with an Award of Merit from the Printing Industry of the South for its work on Chase Merchant Services, a division of Chase Manhattan Bank and First Data Corp.
Textron Financial Corp. in Atlanta, has hired local advertising agency McCool Communications. The client, who has never had a full-fledged agency relationship, specializes in golf course financing.
Atlanta-based Catspaw Productions, an audio communications company, received two Silver Medallion Awards for radio spots created for Carsey-Warner and All American Television. The awards were given by Promas International, an association devoted to promotional and marketing professionals in the electronic media.
Turner and Turner Communications in Atlanta recently won first place in the radio promotion category and best in show in copywriting at the International Newspaper Marketing awards competition. The kudos were for the agency’s efforts on behalf of the Pensacola News Journal, part of the Gannett chain of papers.
Crescent Communications in Atlanta has acquired three high-tech marketing communications clients: SQL Financials International, Virtual Resources and Transend.
For the American Association of Occupational Health Nurses, Atlanta’s Reed Marketing Group will develop positioning that will generate a public awareness of the specialists’ value in the marketplace.
Roy Communications, an Atlanta-based public relations and promotions agency, has signed three new clients. The agency will handle advertising, public relations and promotional work for the Interdenominational Theological Center’s 40th anniversary celebration, Allstate Insurance and Run ‘N Shoot Athletic Centers.
Kor Media in Atlanta has landed assignments from Porsche Cars of North America, MCI and the State of Texas.
The Atlanta office of Fleishman-Hillard has added Intasys Corp. and Gail Pittman Inc. as clients. The agency will initiate strategic communications programs for both companies, as well as investor relations for Intasys.
AMLI Residential Properties Trust of Chicago has named Carroll/White Advertising in Atlanta as its agency for strategic planning and creative development. The shop will produce ads for the client’s residential apartment communities that will be used in all seven of AMLI’s markets.
Baron, McDonald & Wells in Atlanta has added Firstwave Technologies and Peracom Networks to its client list.
Kupper Parker/Fitzgerald Communications in New Orleans has produced a national campaign for Regina Wine Vinegars. The program included a partnership with the American Culinary Federation.
Buckley Marketing in Columbia has opened nearby BMI Studios, a 2,000-square-foot facility that will offer the agency’s clients photographic and video capabilities.
Suburban Hospital Foundation has hired Fast and Associates in Columbia to develop marketing and communication materials for its fundraising efforts. The client is part of Suburban Healthcare System, a not-for-profit organization in Bethesda.
Strategix, a Baltimore public relations, marketing and advertising firm, recently won marketing awards for national healthcare programs targeting seniors. The Mature Market Resource Center recognized the agency for its Balanced Care Corp.’s Outlook Pointe assisted living communities work with a 1998 National Mature Media Award. The shop earned the Alfred Knight Award for Excellence from the Maryland Society for Health Care Marketing and Public Relations for work with the same client.
Strategic Communications Group in Silver Spring has been named marketing and public relations agency for usdev Inc. The client is a software development firm specializing in business productivity applications for hand-held computers.
Nasuti & Hinkle in Silver Spring has added four clients: Folger Shakespeare Library’s Elizabethan Theatre, Home Solutions by Marriott, Neighborhood Reinvestment Corp. and Marriott’s Wardman Hotel.
The National Council of State Tourism Directors awarded best print advertising campaign and best individual print ad honors to Loeffler Ketchum Mountjoy in Charlotte for its work on the North Carolina Division of Tourism/Film and Sports Development account.
Richard French & Associates in Raleigh will provide public relations support for Goodmark Foods’ product line, which includes Slim Jim meat sticks, Pemmican beef jerky, Rough Cut beef steak and Penrose and Big Mama pickled sausages, and Canandaigua Wine Co.’s Arbor Mist brand.
The Lewis Group in Greenville has developed a Web site for the Greenville Zoo.
Notch/Bradley in Chattanooga and its LB&M subsidiary have contracted South Coast Medical Group and its affiliated Primary Care Physicians IPA, National Families in Action (pro bono) and the Women’s Christian Temperance Union as new clients.
Gish, Sherwood & Friends in Nashville has been named to handle advertising for the Nashville Noise, a new team in the American Basketball League. The agency is also supporting a public service project called “18 Wheels of Hope” that will benefit Feed the Children.
Opus Event Marketing in Richmond has been assigned public relations duties by The Jefferson Hotel. The shop will be in charge of all local and national media relations efforts for the five-star hotel.
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