agency news

ARIZONA in Seattle, which sells closeout outdoor and sporting goods, hired Park&Co Advertising, Phoenix, for a national print campaign. Cyber Trails, Arizona’s largest Internet service provider, chose Park&Co to advertise the statewide rollout of its DSL and wireless broadband services.

Off Madison Ave in Tempe won the advertising and public relations account of the Casino of the Sun in Tucson.


The National Sports Center for the Disabled selected Sukle Advertising, Denver, as its ad agency.


Michael Osborne Design, San Francisco, was selected to create the packaging for the 1998 Primus wine, a Chilean red table wine from the Veramonte Estate in Chile’s Casablanca Valley.

American Reprographics Co., Questium and Stonepath Group all selected Fineman Associates Public Relations, San Francisco, for corporate and brand PR counsel and services.

OpenSales, San Francisco, a provider of open-source e-commerce applications, has changed its name to Zelerate.

Bio-Rad’s Life Science Group hired FaradayMatlowYost, San Francisco, for strategic advertising planning and media services for its three business units.

GMO/Hill, Holliday will serve as ad agency for the 15th Annual San Francisco Show.


Obie Media Corp., Eugene, will create transit advertising services for Lane Transit District for three years with a two-year option.

The Portland Advertising Federation recently held the 43rd annual Rosey Awards at the Tiffany Center in Portland.

McClenahan Bruer Communications relocated from suburban Beaverton to a larger space in downtown Portland.


Allan Hochman and Edward Moiselle, principals of Century City agency Moiselle Hochman, were acquitted of charges that they stole hundreds of thousands of dollars in commissions, consulting fees and markups when they managed golf training equipment company The Secret.

Century DR, Santa Monica, was retained by Balanced Body Technologies to roll out an infomercial for its pain-relief product Relax Station.

The Townsend Agency, San Diego, formed a new services group, the Strategic Marketing Group.

Yesdesigngroup, Los Angeles, was retained by The Hollywood Reporter to create a new look for the entertainment industry’s trade title for the Cannes Film Festival and develop original collateral materials to enhance the magazine’s visibility.

Kalis & Savage, Los Angeles, has joined Worldwide Partners, a network of owner-operated agencies with combined annual billings in excess of $4 billion. Members share information, training, joint buying and other resources.

The Frederiksen Group, a Virginia-based agency, moved its Los Angeles office to the West L.A./Century City area.

Magis Networks selected Lyon & Associates in San Diego for complete identity services. Lyon will handle logo, collateral and corporate Web site design for Magis.

The Los Angeles Daily News has signed on with the Sunday Journal’s Content Partnership Program, allowing it to feature The Wall Street Journal Sunday, an original weekly package of financial and career news and features. The Daily News is the 26th paper to join the network, bringing its circulation to 7.7 million.


Horton Lantz Marocco, Seattle, won three awards from the P-O-P Show/New York Design of the Times 2000 competition. The shop took home a gold for its Mrs. Fields core positioning posters and bronzes for Seattle’s Best Coffee environmental graphics and Microsoft vision posters and fixtures.

DDB, Seattle, will launch a new campaign for the Alliance to Save Energy to bring the issue of high energy prices to the fore. The TV and radio campaign focuses on consumer angst over energy bills and simple solutions to easily reduce those costs.

—compiled by Shane Michael