Ogilvy & Mather, New York, tested ads for Manhattan’s Hospital for Special Surgery. Two 60-second direct response spots ran on five channels in the New York area from July 19 through Aug. 1 in a test that cost about $80,000. If deemed successful, the campaign will be extended through September.
M/K Advertising Partners, New York, has unveiled new work for Showtime. Print and outdoor campaigns began June 21 for three original series, beginning with Rude Awakening, followed by Bonanno: A Godfather’s Story and Strange Justice, the story behind the Clarence Thomas and Anita Hill hearings. The latter airs on Aug. 29. M/K has handled the account since 1997.
DiMassimo Brand Advertising, New York, has opened a full-service media department, to be headed by vice president, brand media director Doug Ray. Ray was previously vice president and associate media director at Ammirati Puris Lintas.
PhoneFree.com tapped Hampel/Stefanides, New York, to handle its $2 million offline advertising account. The client produces a software application that allows users to conduct free voice conversations over the Internet as they would with a telephone.
Rodale Press’ beauty and fashion magazine New Woman awarded its advertising account to Ziccardi & Partners, New York. Z.Interactive, the agency’s new media division, also won two accounts: specialty foods retailer Onlinefood.com and Plumbing Exchange.com, a site where plumbing and heating supplies can be traded.
Clothing designer Tamotsu named Moody Communications, New York, its advertising agency. The shop’s first assignment is the promotion of Tamotsu’s fall collection, which couples lavender, teal and silver colors with new Italian stretch fabrics.
The American Society of Travel Agents awarded Spring, O’Brien & Co., New York, its television and print advertising account. The campaign, highlighting the benefits of using an ASTA member travel agent, will break this fall on TV and in travel and lifestyle publications.
Jericho Communications, New York, added a client in its consumer division. Men’s clothing store Today’s Man tapped the agency to promote its four new stores in the Washington, D.C., area. Grand openings will begin in the fall.
Metering pump manufacturer Jesco America Corp. named Saphar and Associates in Rochester its advertising agency. The Anthony L. Jordan Foundation also honored Saphar with a business award for its marketing and public relations support for The Jordan Health Center.
Laral Group selected ACS Communications, Farmingdale, as its public relations agency for the Unwired brand of wireless audio and multimedia products, which includes headphones, two-way radios and automotive accessories.
Edelman Public Relations in New York has formed a specialized team to provide communications services to healthcare companies. The new group, headed by Fern Lazar, will be part of Edelman’s corporate affairs division.
New York design firm LPNYThink has been tapped to refine the corporate identity, Web site and branding materials for Courtney Pulitzer Creations. Courtney Pulitzer organizes parties and writes newletters for New York’s “Silicon Alley” community.
Two ads created by Travers/Collins/Partners, Buffalo, for Rich Products’ Della Suprema brand of frozen pizza dough, were recognized by the Harvey Communication Measurement for possessing high visibility and readability levels. The ads appeared in the trade publications Restaurant Business and The Food Service Director.
PricewaterhouseCoopers selected Porter Novelli International, New York, as its global public relations agency. The client contacted 15 agencies during a four-month search.
Time Warner CityCable Productions, New York, took two honors at the Cable Advertising Bureau Conference. The company’s public service announcement for the Summer of Goodwill event was named best single spot, and its work for Moe Ginsburg received best campaign honors. CityCable Productions served as advertising agency and production company on the ads.
Two public service billboards for Buffalo Prep and the label designed for Greco Wines, all from Crowley Webb and Associates in Buffalo, were chosen to appear in Print’s Regional Design Annual ’99.
Pharmaceutical manufacturer Hi-Tech Pharmacal has retained Harrison Leifer Miller & Speyer, Rockville Centre, to develop a corporate image and product advertising campaign. The agency had previously been assigned Hi-Tech Pharmacal’s public relations account.
The Association of National Advertisers extended the entry deadline for the 1999 Casies to July 30. The awards recognize the most effective advertising and marketing on the Internet, with interactive advertising, “extranet” and Web site categories. The Casies will be presented at the ANA’s annual conference on Oct. 12 at the Ritz Carlton in Amelia Island, Fla.
The New Jersey State Lottery awarded a two-year, $7 million contract to Gr‡fica, a Chester-based advertising agency, and Spector & Associates, a public relations firm in Short Hills. The team bested five other agencies to win the account. Gr‡fica and Spector will promote the lottery’s online and instant win games; “The Big Game,” a multi-state drawing with prizes starting at $5 million; and the client’s 30th anniversary next year.
Edward Newland Associates, Shrewsbury, has formed a new division, ENA Global Medical Communications. The unit will develop symposia, video conferencing, publication strategies and poster sessions.
The New York Festivals honored DKB and Partners, Morristown, in four categories. The agency’s Web site and its work for clients Clean Air New Jersey, PSEG and The Meadowlands Racetrack were recognized.
Princeton Video Image, Lawrenceville, signed a two-year agreement with Canadian private broadcaster CanWest Global Communications. Under the terms of the agreement, CanWest will use PVI’s Live Video Insertion System to insert electronic images into live sports events and entertainment programming.
Gerber in Summit named QLM Marketing, Princeton, its marketing agency following a review. QLM will handle promotion marketing for Gerber’s food and baby care divisions, as well as additional assignments that have yet to be named.
Princeton Partners, Princeton, won three first place Jersey awards. The shop’s work for Prosperity New Jersey, Vietnam Era Educational Center and Rimex were honored.
Elkman/Alexander & Partners, Philadelphia, has been named the marketing communications agency for Kleinert’s, a Plymouth Meeting-based manufacturer of children’s apparel that sells under several private label brands. Elkman/Alexander will create trade advertising and public relations to publicize the company’s acquisition of the Buster Brown brand name.
The July 9 issue of Shoot named Goose, Philadelphia, one of the five top regional ad agencies in the United States, along with Mullen in Wenham, Mass.; West & Vaughan in Raleigh and Durham, N.C.; Peterson Milla Hooks in Minneapolis; and Moffatt/Rosenthal in Portland, Ore.
Stoner Bunting, Lancaster, was tapped to develop advertising for Tulikivi, a Finnish manufacturer of soapstone fireplaces, bakeovens and stoves.