Agency News

ALABAMA Southern Living in Birmingham has teamed with grocery retailer Piggly Wiggly of Memphis, Tenn., for a traveling interactive show aimed at 5-10-year-old children. Major sponsors of the 16-city tour, which runs through September, include Green Giant, Hellman's, Kellogg's and Reynolds. A special advertising supplement about the tour appears in this month's Southern Living magazine. FLORIDA Mind Over Matter and two of its affiliates, Opinionaided and International Artists Management, have merged to form the Iam Group at 405 Central Ave., Suite 100, St. Petersburg 33071. Phone number: (727) 896-3236. The new shop has been hired by Heart Scan Services, a Clearwater facility that helps identify those at risk for heart attacks. Osprey Marketing Group has been selected by the Cove Center, a retail strip mall with more than 20 merchants, including Publix and Walgreens, to develop broadcast media and direct mail advertising. Both companies are located in Stuart. Dow Sherwood has hired January & Associates to handle all advertising, marketing and promotions for its Village Inn Restaurants in Tampa Bay and Orlando. Both companies are based in Tampa. Spiro & Waites Advertising, Marketing & Public Relations of Fort Myers was recognized with five 1999 Excel Awards by the Florida Home Builders Association Sales and Marketing Council. Jacksonville's St. John & Partners celebrated its 15th anniversary by awarding six $1,500 scholarships to regional colleges and advertising development centers; encouraging employees to volunteer by paying them for their community service hours; and providing pro bono work for one year to Dreams Come True, a Jacksonville nonprofit group which grants the wishes of children with life-threatening illnesses. The National Football League's Jacksonville Jaguars have extended their programming and marketing pact with SportsChannel Florida in Sunrise for one year. GEORGIA Atlanta branding agency EM2 will help redefine Georgia State's J. Mack Robinson College of Business. Also, creative director Maxey Andress will lecture at the American Institute of Graphic Arts national design conference in Las Vegas next month. Finally, EM2 has been named agency for Kimberly-Clark's Neenah Paper in Roswell. Atlanta's Duffey Communications has relocated and created a new logo in honor of its 15th anniversary. The new address is 3379 Peachtree Road NE, Atlanta 30326. Phone number remains (404) 266-2600. The revamped logo will incorporate a new tag, "Media, marketing, message management." The team of copywriter Pete Shamon and art directors John Shannon and Dean Shavor from Atlanta ad school The Creative Circus won first place at the 1999 British Design and Art Direction Student Awards. MARYLAND Chris Nufer Radio in Baltimore has been hired by Paramount Domestic Television to produce a fall radio campaign launching Star Trek Voyager as a five-night syndicated TV show. NORTH CAROLINA West & Vaughan in Raleigh was named one of five top regional U.S. agencies by Shoot. Incite Communications has moved to new offices at 3731 Latrobe Drive, Suite 170, Charlotte 28211; (704) 365-1444. Rotaform has tapped J.C. Thomas to develop integrated marketing communications for its package and label printing materials. Both firms are based in Charlotte. Without a review, The Zimmerman Group, Durham, has been named agency of record for N.C. Mutual Drug, a co-op of independent pharmacies in both Carolinas and Virginia. SOUTH CAROLINA Hesnik Himmelsbach Wilson Hearl & Hirsch Advertising & Public Relations of Myrtle Beach won four prizes at the annual Healthcare Advertising Awards, including a gold for a series of magazine ads for McLeod Health in Florence. H&W Creative Advertising in Columbia has been named agency for Brandt Andrew, a Columbia furniture retailer; Pecknel Music Co., an instrument dealer in Greenville; and The Salty Nut, a Columbia restaurant. Columbia's C.C. Rigg's has added four new clients: Beaufort Memorial Hospital in Beaufort; Columbia CPA firm Scott + McElveen; Matrix Engineering in Spartanburg; and the South Carolina Coastal League in Charleston. Employment Dispute Services in Charles- ton has picked Jackson-Dawson Marketing Communications in Greenville to plan and execute its public relations programs. VIRGINIA Martin Public Relations in Richmond won four Medallions at the 52nd annual Virginia Public Relations Awards. Martin won the multi-faceted campaign award for its Yellow Pages repositioning; the public service project award for its Command On-Target Education Program work; the op-ed award for a Southern Environmental Law Center editorial page article in the Washington Post; and the crisis management award for communications efforts during Hurricane George for the U.S. Virgin Islands. Print has selected work by Communication Arts Associates of Richmond for the sixth edition of Best Logos & Symbols. Richmond's Carter Ryley Thomas Public Relations & Marketing Counsel was an 11-time winner at the annual Best in Virginia Awards of the Public Relations Society of America's Richmond chapter. Howard University in Washington, D.C., sponsored a trip to Laughlin, Marinaccio & Owens in Arlington to introduce 14 high school students to advertising as part of its Multi-Cultural Summer Workshop.

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