Agency News

C.J.S. Studios, Avondale, teamed with Michigan-based Innovision Media Concepts to shoot a marketing training video for Best Western Hotels. The spot features cavemen staying in prehistoric hotels, as well as a cowboy staying at an Old West hotel.
Obie Media Corp., Eugene, was selected to provide bus bench advertising services for the city of Fort Worth, Texas.
Colossal Pictures, San Francisco, recently completed production on a 15-second TV spot for Kraft Foods’ Marshmallow Alpha-Bits. The spots, which began airing June 6, highlight the product’s new ice cream cone shape by showcasing a group of marshmallow vowels engaged in a rowdy game of “I scream for ice cream.”
Provident Savings Bank, Riverside, named Schroffel & Associates in Los Angeles to handle all advertising for Provident Bank and Profed Mortgage. Schroffel will initially focus on a branding campaign, with regional print, broadcast and direct mail expected. Billings are approximately $1 million.
Legacy Films, Los Angeles, has completed new TV spots for Dominos Pizza. The commercials, which began airing at the end of June, feature two female twins investigating by phone the freshness of a Dominos pizza. Dancing toppings and the company’s “heat wave” delivery bag are featured as a hot pizza is delivered to the twins’ loft.
Mustang Marketing, Westlake Village, recently held a Hawaiian-themed open house to welcome clients and prospects to the agency’s new offices.
Drasnin Communications, Del Mar, was selected by The Lawrence Family Jewish Center in La Jolla to promote various programs, including Camp Jaycee, a summer day camp held at the center.
Continuing Life Communities LLC, based in Carlsbad, chose Hahn Communications, Newport Beach, to handle public relations for the continuing care community developer’s newest property, La Costa Glen Carlsbad.
Cypress-based Cleveland Golf, manufacturer of wedge golf irons, has chosen Los Angeles-based American Video Group to create an infomercial campaign launching its new line of fairway woods and drivers.
Lages & Associates, Irvine, was selected by emaildirect as its public relations agency of record.
Seattle-based Werkhaus Creative Communications has been selected by Tully’s Coffee, also in Seattle, to handle branding, marketing and design duties in preparation for the company’s national launch. Tully’s Coffee is currently the third-largest coffee retailer in the nation.
Horton Lantz Marocco, Seattle, has moved to new offices at 222 Dexter Ave. –compiled by Jasmine Marshall