agency news


Mascola Advertising, New Haven, was selected to produce promotional materials for Okemo Mountain Resort. Mascola will initially design and produce collateral material, such as pamphlets and brochures, for the Ludlow, Vt., resort.

Hometown Auto Retailers, Watertown, selected Politis Communications as its new public relations and investor relations agency. Under terms of the six-month agreement, Politis will handle media relations, shareholder communications and interaction with financial professionals. Hometown’s previous agency of record was National Financial Network of Needham.

The Worldwide Partners Media Steering Committee presented its Media Manifesto on Aug. 8 in New York at the Worldwide Media Partners’ three-day seminar titled, “Empowerment for Revolution.” The manifesto declared that media departments must be students of their clients’ business, contribute to the overall communications process whenever possible and be true advocates of the brand. Bill Greer, director of the committee and vice president and director of media services for Mintz & Hoke in Avon, led the charge. The manifesto was signed by media directors of more than 30 worldwide partner agencies., a Greenwich online market research service, announced the signing of 14 strategic alliances with major media outlets, business portals and software companies. The partnerships, which include, Hoover’s Online, and, will provide businesses of all sizes with access to market input.


Broadcast America, Portland, announced that it has received $30 million in advertising from Commerce Exchange International, Las Vegas, in exchange for a one-percent equity in the company. Advertising consists of an intranet of outdoor video screen billboards in strategic locations across several U.S. markets, including Las Vegas.


Trinity Communications, Boston, unveiled a new identity meant to reflect the company’s expertise in digital marketing. The agency has also been retained by AssetPlanner, a NASD-registered broker/dealer and SIPC-registered investment adviser. Trinity will develop an integrated marketing plan for the launch of AssetPlanner to business-to-business and business-to-consumer markets. Work includes brand strategy development, analyst relations and public relations, guerrilla marketing, Web-site development, online and offline advertising and direct marketing.

Mullen, Wenham, Mass., launched mySeasons, a home gardening resource and e-commerce site, through an integrated branding effort that included a national media relations campaign, new corporate identity and Web-site design. Mullen has been working with the New York client since January.

Holland Mark Edmund Ingalls, Boston, is holding a memorial blood drive on Friday, Aug. 25, to honor the memory of Peter Crowell, who passed away July 31. Crowell began his career with Harold Cabot & Co. in 1965 as an intern in the mailroom, and over the next 35 years he worked in the media department at Boston agencies such as HBM, Arnold Communications and Holland Mark. The blood drive will be held from 10 a.m. to 4 p.m. with the Red Cross at the Park Plaza Hotel.

The Melton Agency, formerly of Walpole, moved its offices to 124 Washington St., Foxboro.

Tepperman/Ray Associates purchased a building at 6 Windsor St. in Andover and moved its studio on Aug. 1. The agency was previously located in Methuen.

Sharon Merrill Associates, Boston, launched its new Web site, The site contains a quarterly newsletter featuring investor relations news, views and case studies.

Q2 Brand Intelligence, a Seattle-based brand research and business strategy company, opened a Boston division led by Michael Murphy, Q2’s managing director and COO. The agency services 30 clients in the New England region, and plans to add another 25 within the Boston office’s first year, with a focus on technology and the Internet. Clients include, WebCT,, Fujitsu, and White Castle.

Crawley & Co., Hingham, won two new clients. Work for The Great American Barbecue Company, Beverly, includes trade and consumer print, direct marketing and broadcast creative, media research and placement. For Universal Fixture Manufacturing, Braintree, the agency is handling national business-to-business print creative, public relations and media placement chores. Crawley & Company is also assisting with Web-page consulting for both clients.

Woonteiler Ink, Waltham, was named agency of record for CRESA, the Corporate Real Estate Service Advisors national alliance in Dallas. Woonteiler will provide integrated marketing services, including media relations, article writing, Web-site consultation, collateral, community relations and advertising.

Elcom International’s eBusiness technology subsidiary,, Norwood, selected Edelman Public Relations Worldwide, Boston, to assist in the development, management and execution of’s global branding, marketing and communications strategy.

Morrissey & Co., Boston, added to its client roster. The Boston-based client provides Web-based sales management services.

InfoNow Corp., a Denver provider of channel commerce services, selected Schwartz Communications, Waltham, as its public relations agency of record.

Lois Paul & Partners, Burlington, added WebDialogs, a Billerica provider of live, voice- and Web-based customer interaction services, to its client roster.

Sterling Hager, Watertown, added 11 new clients: NetGuard, a Wakefield provider of enterprise-class network security and privacy products; Digital Paper, an Alexandria, Va., company that enables fast, secure collaboration and exchange of technical documents over the Internet; performance management software company Precise Software, Westwood; Practicity, a Buffalo, Ill., company that focuses on the development, delivery and support of Web- and knowledge-based software products;, a Mountain View, Calif., Internet business service that provides sales tools; WebCollage, a New York company that enables companies to expand their business through Web partnerships; Granitar, a Natick provider of Internet consulting and systems solutions; NETsilicon, a Waltham provider of integrated system-on-silicon and software solutions; Funk Software, a Cambridge developer of authentication products and remote access and LAN-based communications software; OTG Software, a Bethesda, Md., provider of online data storage management and data access software; and TimesTen Performance, a Mountain View, Calif., software company that delivers real-time intelligence. The agency also announced that it will open an office in San Francisco on Sept. 5. The West Coast operation will be spearheaded by agency veteran Todd Defren.

Worldmachine Technologies, a Boston consulting firm that specializes in Web development, creative services and e-business strategies, selected Trinity Communications as its new marketing communications agency of record. The Boston agency will provide strategic counsel and analysis for brand strategy development as well as a multiphased public relations campaign.

Benes Brand Imaging Group, Lexington, was selected to design a corporate identity program for Softrax. In addition to creating collateral, Benes will design advertising and trade show graphics for the Canton software company.

LeaseForum selected Donovan Group, Northborough, as its public relations agency of record. Donovan Group will be responsible for driving the Boston client’s commercial equipment leasing marketplace.

Breakaway Solutions, Boston, a full-service provider of integrated strategy, e-business implementation, and application hosting solutions, selected Shandwick International as its European-based public relations firm., Boston, was retained by venture capital firms Axxon Capital, Boston, and Granite Ventures, San Francisco.

Engage Business Media, Andover, announced the creation of its food and hospitality vertical for its business-to-business advertising network.

The Boston Teachers Union launched an advertising blitz attacking the School Department for not agreeing to union proposals on several issues. The $30,000 campaign, produced by Corrigan Communications, includes a radio spot on how much seniority should count in filling vacancies, as well as television and newspaper ads focusing on the union’s demands for smaller class sizes, stricter policies to discipline unruly students and higher salaries. Ads will run on cable stations such as CNN and Headline News, as well as on WBZ radio and in 13 community newspapers.


The December Marketing Group, Sandown, recently signed marketing agreements with Northern Essex Community College, Haverhill, Mass., and Legacy Gifts, Nashua.