The Bravo Group, a Young & Rubicam company, has been tapped by the U.S. Postal Service as its advertising agency for all Hispanic-communications efforts. The service’s core team at the agency will be responsible for managing online and off-line communications supporting branding and product-specific projects, such as the client’s Spanish-language version of its Web site, www.usps.com/correo. The Bravo Group in New York has led Hispanic initiatives for the service since 1983, when the agency took over the expedited package-services advertising that include Priority Mail and Express Mail. The agency has also created BravoMed, a new specialized capability dedicated to pharmaceutical marketing within The Bravo Group. BravoMed focuses on pharmaceutical businesses that seek to establish a relationship with Hispanic consumers and want to develop marketing programs targeting this group.
DeVito/Verdi in New York has won the estimated $15 million account for IndustryClick, a developer of B2B online communities, sources said. The company is owned by Primedia. The shop beat out an undisclosed number of agencies. The client’s Web site, IndustryClick.com, is under construction.
Eric Mower and Associates, with offices in Rochester, Syracuse, Albany, White Plains and Atlanta, has been hired to provide marketing-communications services for Harris Interactive. Harris provides Internet-based market research and polling services, including custom, multiclient and service-bureau research, as well as customer-relationship-management services.
A creepy version of “I’m a Little Tea-pot,” a ’70s-inspired Barry White-style slow jam and a hard-core techno groove provide the musical counterpart to a campaign for KB Gear Interactive digi- tal cameras and MP3 players. The score was composed by Big Foote Music in New York for Campbell Mithun in Minneapolis. “Teapot Scandal” features a young man, dressed in a skirt and tube top, singing “I’m a Little Teapot” in front of his bedroom mirror. His sister sneaks into the room to capture it on her KB Gear Interactive digital camera for possible blackmail. “Digital Love” focuses on a young man taking digital pictures of his new “girlfriend,” a doll, while Sherman Foote’s ’70s theme reinforces the absurdity of the spot. In “Tooth,” a young woman is riding on a bus with a heavy techno MP3 cranking in her headphones. Looking annoyed, she uses her fingers to extract a tooth jarred loose by the volume of the music and lays it on the seat next to several other molars that have been knocked out.
New York-based 11/11 Productions has produced a new spot for Rutgers University sports teams. The spot, helmed by director George Motz, is a play on the school colors—red, white and black—and conveys the connections between team and fans through a combination of visuals and sound effects. DKB and Partners in Morristown, N.J., was the agency. “A Part of the Team” features dramatic, slow-motion, black-and-white photography intercut with similar images of the fans cheering. The color red glows from players’ jerseys and helmets and from fans’ hats and shirts. A continuous soundtrack of crowd noise punctuated by sports sounds heightens the intensity of the spot.
New York-based Katz Interactive Marketing, a subsidiary of the Katz Media Group, has signed AudienceBank as a client for the Katz Streaming Media Sales Network. Under the agreement, the company, which sells streaming-audio advertising, will bring national advertisers, via audio and simultaneous banner ads, to AudienceBank’s 800,000 users who have volunteered their demographic data. The client is an application-service provider based in Fort Lauderdale, Fla.
Rochester-based Catalyst Direct has won two awards in the 2000 American Graphic Design Awards competition, sponsored by Graphic Design:USA. The agency’s direct response-communication entry for the Eastman Kodak Co., a mailing to new Kodak digital-camera owners, won one award. The mailing included a photo mouse pad the customers could customize with their photographs. It also featured a special offer only available at the Kodak Online Store. Catalyst Direct is the direct marketing agency for Eastman Kodak Co.’s Digital and Applied Imaging division. The second award was for the agency’s quarterly newsletter Catalyst for Response, a publication dedicated to discussing issues facing direct marketers.
True North Communications unit BSMG Worldwide in New York has made known the creation of BSMG Latino, a marketing-communications practice designed to develop programs that reach U.S. Hispanic consumers. Headed by Mario Flores, director of Hispanic marketing, and based in Los Angeles, BSMG Latino delivers communications services to clients seeking to access the rapidly growing Hispanic consumer market.
Floorgraphics in Princeton will roll out its nationwide FLOORad floor-advertising program into all 1,489 retail stores of Safeway, including Vons, Dominick’s, Randall’s, Tom Thumb and Carrs. FGI operates a na-tional media network for floor advertising, now in more than 16,000 retail locations. FLOORads are adhesive billboards on the floor that display colorful campaigns at point-of-purchase.
South Orange-based BergerBrown Communications has been tapped by Allied Investment Advisors to create and implement AIA’s first national public relations campaign. The company, an equity-index manager, manages more than $14 billion in client assets for more than 250 institu- tional relationships.
GillespieNorton in Philadelphia has been assigned the media-buying responsibilities for WB TV affiliate WPHL, also in Phil-adelphia. The full-service ad agency in Drexel Hill will begin its media-buying duties on Dec. 1, but will also be involved with the station’s entire marketing effort.
Stoner Bunting Advertising has been hired by DeLonghi as its advertising agency. The Saddle Brook, N.J.-based client manufactures and distributes a full line of kitchen, home heating and cooling, and floor-cleaning appliances. The Lancaster agency was also tapped to handle marketing commu- nications for Wilmington-based DuPont Corian’s home-center segment. W.L. Gore & Associates hired Stoner Bunting to grow its CleanStream Filter division that manufactures high-efficiency replacement filters for wet/dry vacs and custom filters for household vacuum-cleaner manufacturers. The company, which makes Gore-Tex fabric, develops and manufactures products based on fluoropolymers.