Agency News

Esrock Partners in Orland Park was selected to handle foodservice industry marketing for Healthy Choice brand deli meats, marketed by the ASE Deli/Foodservice Co. division of ConAgra, and was named foodservice marketing agency for VDK Frozen Foods, marketer of the Aunt Jemima, Celeste, Mrs. Pauls and Van de Kamps brands.
O’Connell Communications in LaGrange was named agency of record for McGill Electrical Product Group.
Furniture manufacturer The Malknight Co. appointed Kaufman Ryan Stral, Chicago, its public relations agency.
New assignments for Ketchum Directory Advertising include Yellow Pages advertising for retailer Best Buy and interactive work for the American Cancer Society, Budget Rent A Car, La Petite and Montessori Unlimited.

Brokerage firm LaMair-Mulock-Condon selected Thomas C. Porter Associates in Des Moines as its agency of record.

The City Market Merchants Association selected Pepper & Associates in Overland Park to develop and administer a database marketing program.

Caudill and Associates in Lexington was selected to handle advertising, promotions and public relations for Lexair, a manufacturer of heavy-duty machinery.
McCafferty & Co. in Louisville was named agency of record for Mercer Transportation.

The Berline Group in Bloomfield Hills will serve as agency of record for the Jewish Community Center of Metropolitan Detroit.
The Detroit Metropolitan Marketing Association of Powerhouse Gyms selected Media..Period in Bloomfield Hills as its agency for media buying.

Maccabee Group, Minneapolis, was named public relations agency for ergonomics safety company Ergodyne and venture capital firm Capstone Ventures.
New clients for Risdall Linnihan Advertising in New Brighton are Verdant Brands, The TPA, Thern Inc., American Med Tech and the Integrity division of Marvin Windows & Doors.
Padilla Speer Beardsley in Minneapolis was named public relations agency for NeuroMotion, a medical technology company in Edmonton, Alberta.

Dimac Direct in St. Louis was named direct marketing agency of record for the Jerzees Activewear division of Russell Corp., and was selected to create and manage new credit card direct marketing programs for First North America National Bank.
J.S. Alberici Construction Co. chose MediaCross in St. Louis to handle its advertising, public relations and special projects.

Swanson Russell Associates in Lincoln has added three new accounts: interactive marketing programs for Farmer’s National Co., a professional farm and ranch management company; communications services for Thomas Equipment Ltd.; and advertising and trade communications for the Polyon Ag Group unit of J.R. Simplot Co.

Freedman, Gibson & White in Cincinnati was selected to handle public relations for Nacco International, a global technology company.
Gregory Inc. in Cleveland added clients The Electric Furnace Co. and Ritrama Duramark.
Zook Advertising in Columbus will handle corporate identity programs for the Zellerbach division of paper and packaging supplier Mead Corp.

Advertising, Boelter & Lincoln in Milwaukee will provide advertising, promotions and public relations services for the Grille 720 restaurant.
Bellwether Communications in Racine was named agency of record for Napa Brakes, supplier of brake parts to the 6,000 Napa Auto Parts stores.
H2D in Milwaukee added three new clients: Faison Inc.; Milwaukee Institute of Art and Design, for an alumni newsletter; and Milcut, for corporate image management.
The McFarland Group in Elm Grove will create a corporate identity program for W.G. Strohwig Tool & Die.
Celtic Advertising in Brookfield was chosen as agency for the Wisconsin State Fair Park. The one-year contract includes four possible one-year renewals.
US Xchange, a local phone provider in Grand Rapids, Mich., selected Mayer & Wallis in Milwaukee as its agency of record.