Agency News

FLORIDA Cinwin Advertising in Fort Lauderdale has acquired three new clients: Park 'N View, a communications specialist serving the trucking industry; HEARx Ltd., a network of company-owned hearing care centers; and Pro Player Stadium, home of the Miami Dolphins and the Florida Marlins. Creative on Demand in Miami has completed a Latin American campaign for Heineken. The effort consists of two 60-second television spots, two 30-second teasers and promotional work. Renaissance Hotels & Resorts has appointed Yesawich, Pepperdine & Brown in Orlando as advertising agency for its domestic and Canadian sites. Acquired by Marriott in 1997, Renaissance has 82 properties worldwide that encompass more than 32,000 rooms. The shop will represent 34 North American properties. The creative alliance between Tampa agencies Chenoweth & Faulkner Advertising and Barr/Associates has secured project work from Microsystems Technology. The tandem will produce various marketing elements, including direct mailers, fulfillment pieces and a video focusing on the client's product line. Harris Semiconductor, a unit of Harris Corp. in Melbourne, has named DoubleTake Advertising and Marketing, also in Melbourne, as its agency for all print collateral and integrated communications programs. Harman/Hettig Marketing & Promotions in Tampa was designated agency by Futon of North America, based in Seattle. Klar and Klar Architects of Palm Harbor has placed its account with John Heagney Public Relations in Holiday. Hernandez & Garcia, a Hispanic marketing specialist in Chicago, has opened an office in Coral Gables. The Tampa Bay Lightning of the National Hockey League has assigned its media buying and promotional account to FKQ Advertising & Marketing in Clearwater. Empire Communications Group in Jacksonville has received the Mark of Quality Award from Repap Sales Corp. The honor was presented in recognition of the material the agency produced for RSC's Watson Realty client. GEORGIA The Atlanta office of Edelman Public Relations Worldwide has attracted a number of new clients recently. They include Adair-Greene, Eckerd Corp., International Survey Research, Schlumberger RMS, Scientific-Atlanta, SpectRx, Spencer Class Facility, Software Builders International and Warner Home Video. Infinitee Communications, an Atlanta-based advertising and marketing firm, has secured projects from several companies recently. Assignments have come from The Home Depot ("Pro" program), The Southern Co. (GoodCents program), Commonwealth Properties (corporate identity development) and Ashton Woods Homes (Atlanta division). MISSISSIPPI The Mississippi Department of Economic Development print advertising campaign, developed by The Ramey Agency in Jackson, won the "Best Read Page" designation for Fortune's Dec. 29, 1997, special year-end edition. According to a readership survey conducted by the magazine, 52 percent of the respondents said they recalled the ad. SOUTH CAROLINA Haig Point has selected The Bosworth Group in Charleston as its public relations counsel. The client is a private residential community located on Daufuskie Island in South Carolina. The agency will handle media and public relations for the 1,050-acre project. Jackson-Dawson Marketing Communications, which is celebrating its 10th anniversary, has moved into new offices in Greenville. The new telephone number is (864) 272-3000. TENNESSEE Lewis Advertising in Nashville has added two new accounts to its client roster. The Nashville Symphony has placed marketing and advertising duties for its classical and pops series with the agency. Also signing with Lewis is Legends (Golf) Club of Tennessee in Franklin. TEXAS Murray Brown Creative Group, Fort Worth, was named agency of record for Shopco, a New York-based mall developer. Murray Brown will handle advertising and public relations for Fort Worth's Ridgmar Mall. The campaign will include print, radio, television and outdoor media. Flowers & Fedele, Dallas, has acquired the account of Equator Corp., a Houston-based importer of European appliances. Churchill Group, Houston, was named agency of record for energy services firm EVI Wetherford. The agency, which recently signed a letter of intent to be acquired by Bates USA, will develop an international advertising and marketing program for the Houston-based client. Churchill's public relations unit was selected to handle investor relations for North American Technologies Group, also in Houston. S&C Advertising & Public Relations in San Antonio was awarded a $200,000 contract to provide community relations for the U.S. Army Corps. of Engineers in Marion, Ohio. Pioneer Cos., a producer of specialty chemicals, has hired Robert Lamons & Associates, Houston, as its agency of record. The shop has completed a capabilities brochure for the client's chlor-alkali products business. Advertising Creation, a Dallas-based agency established in 1996, has changed its name to Oracle Group. The shop recently acquired Houston's MarComm Group. Address: 11615 Forest Central Drive, Suite 203, Dallas 75243. Telephone: (214) 340-3011. VIRGINIA Communication Arts Associates in Richmond was named agency for The Free Lance-Star Co., located in Fredericksburg and owner of The Free Lance-Star newspaper, two radio stations and the StarWeb Internet service, and Industrial Galvanizers of Virginia in Petersburg. The King Agency in Richmond has received a national first-place designation and seven national finalist citations in the recent 14th annual Silver Microphone Awards. The top honor was for work the agency did for Dr. Baxter Perkinson & Associates, also in Richmond. Hambright Calcagno and Downing Advertising and Public Relations in Virginia Beach was named agency for Cooper Career Institute. The agency's responsibilities will include creative development, media buying and public relations

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