Agency News

FLORIDA William Waites, chairman and co-creative director of Spiro & Waites in Fort Myers, was a judge at the Charleston, S.C., Addy Awards competition, held Jan. 8-9. PrimeCo Personal Communications of Boca Raton has selected Accentmarketing in Miami to provide local and regional Hispanic marketing programs. Miami's Taglairino Advertising Group has added a pair of new accounts to close 1998. Parking Systems of America of Cincinnati, an off-airport parking company that operates in 15 states and handles more than 35 million cars annually, has hired the agency for its Airport Fast Park brand. TAG will also market the Grand Flamingo, a new Miami Beach rental community to be built on the former site of the legendary Flamingo Hotel. Billings for the two accounts exceed $2 million. Earlier, TAG won the $2 million account of Gulfstream Park in Hallandale, a thoroughbred racetrack and contemporary music concert venue. GEORGIA Pollak Levitt & Nel in Atlanta has won two gold and three silver awards for outstanding creativity at the 28th International Mobius Advertising Awards, which saw entrants from 37 nations. The golds were for Georgia Heritage print advertising; the silvers for a Powertel TV campaign and the Georgia Heritage print ads. Pollak's seasonal Web site, claus.com, set a record, logging 26 million page views and 310 million hits between Nov. 15 and Dec. 25. Home Depot has chosen Edelman Public Relations Worldwide in Atlanta to provide public relations support for the home improvement retailer's Nascar sponsorship program. In September, Home Depot signed a long-term partnership with Joe Gibbs Racing to field an entry in Nascar's Winston Cup Series. Adair-Greene Healthcare Communications of Atlanta has been named agency of record for the introduction of CIBA Visions new glaucoma drug, Rescula. Adair-Greene will create global branding and provide support materials for the product's U.S. and worldwide launches. The Headline Group in Atlanta has acquired three local clients. It will handle public relations for insurance brokerage Hobbs Group, external communications and media relations for Audiological Consultants of Atlanta and public relations for high-rise realtor The Watermarke Cos. PR Prose of Atlanta has purchased a majority interest in Mack-Solden Communications, a regional advertising and graphics design company. The commercial division of Calhoun carpet maker Mohawk Industries has named Atlanta's Kilgannon McReynolds its first agency of record. Duffey Communications of Atlanta has expanded Studio D, its design and creative services division, with the acquisition of local graphic design firm Russell Moore Design. Duffey has also added two new clients: GoodWorks International, a strategic business consulting service; and Harbinger, a worldwide provider of e-commerce software and services. LOUISIANA Kupper Parker/Fitzgerald in New Orleans has completed print ads for products of Eskimo Pie in Richmond, Va., including Welch's Fruit Juice Bars, and earned assignments from Maple Grove Farms of Vermont, a producer of salad dressings, marinades and syrups in St. Johnsbury, Vt. The agency also won two Aqua Awards from the International Bottled Water Association for its Abita Springs Water spots and developed marketing materials for the final pitch to National Football League owners that helped bring Super Bowl XXXVI to New Orleans. MARYLAND The Reeves Agency in Baltimore has been named agency of record for S&L Direct, a marketing distribution group for herbal health supplements, skin care products, water filtration systems and biodegradable cleaning products. NORTH CAROLINA Austin Quality Foods, a Cary-based baker and distributor of snack cracker sandwiches, has signed Richard French & Associates of Raleigh as public relations and marketing counsel. SOUTH CAROLINA Lurhq Corp., a network security company in Conway, has chosen Brandon Advertising of Myrtle Beach as its advertising and public relations agency. TENNESSEE Outdoor Resorts of America, a Nashville- based developer of destinations for recreational vehicles, has assigned advertising and public relations to The Buntin Group in Nashville. Billings are estimated at $4 million. The client is developing new sites in Florida, North Carolina and Oregon to add to its 17 facilities in five states. Brentwood's January & Associates has added media planning and buying duties for client Nascar's licensed automotive aftermarket products. Film House of Nashville has been hired to produce a maximum of 400 radio and television spot announcements annually for up to five years to air overseas on the Armed Forces Network. Annual revenues are pegged at $4 million. VIRGINIA E. James White Co. in Herndon has changed its phone number to (703) 793-3000 and fax to (703) 793-1495. WASHINGTON, D.C. Abramson Ehrlich Manes has changed its name to Abramson Labus VanDeVelde, reflecting the recent reorganization and buyout resulting in the retirement of founder David Abramson and the purchase of AEM by partners Tim Labus and Gerry VanDeVelde. The shop has since been named agency for Precision Tune Auto Care, an account worth about $2 million annually. It had already been servicing a pair of sister companies, Precision Auto Wash and Precision Lube Express. The American Advertising Federation and Procter & Gamble are initiating a survey to gauge the extent of diversity and multicultural marketing in the advertising industry. The study will look at the number of minorities employed at entry, professional and executive levels; relative employment by ethnic group; relative expenditures on ethnic consumer spending with minority media and agencies; and how many clients use diversity as an agency selection criterion.

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