agency news


Upshot, the brand marketing division of HALO Industries in Chicago, will implement a fully integrated marketing program for WebTV from Microsoft. The campaign will focus on introducing WebTVClassic and WebTVPlus capabilities of accessing the Internet via TV.


The RCA Championships, an international tennis tournament, hired Publicis in Mid America’s Indianapolis office for a branding, advertising, signage and public relations campaign. The RCA Championships is a nonprofit event and the agency will provide services pro bono.


Empower MediaMarketing, Cincinnati, has received an Pinnacle Award, which recognizes the top privately owned companies in the area each year.


The Iowa Department of Economic Development selected two agencies for marketing and communications for the state’s tourism and business development division. KN Integer and Strategic America, both in Des Moines, were awarded the national campaign.


Jones Seel Huyett, a Topeka-based agency, received a National Bronze Award at the 17th Annual Healthcare Advertising Awards Competition. The agency received the award for an 8-page newspaper tabloid insert designed for Stormont-Vail HealthCare.


Media…Period, Bloomfield, was awarded the broadcast media buying business for Fireplace & Spa, Livonia. The four-year-old agency, which placed more than $35 million of radio, TV and cable ads last year, also handles creative and marketing assignments for its clients.


BBDO Minneapolis moved its offices to 3500 Fifth Street Towers. The agency was located at the Lutheran Brotherhood building.


Muller + Company, Kansas City, was named lead agency for Overland Park-based Bushnell Performance Optics’ Bolle and Serengeti premium eye wear brands The agency will provide an integrated campaign for the two brands.

The Lee Company, Merriam, Kan., maker of Lee jeans and other casual apparel, selected Kansas City-based Barkley Evergreen & Partners as its lead public relations agency.


Mercury Communications Partners LLC in Elm Grove was awarded the advertising and public relations account for Official Waterpark Resorts of Wisconsin Dells. The agency will promote the four resorts in the Dells in a joint marketing effort.