DiNoto Lee in New York has gained the advertising account of Woolworth Corp.’s Footquarters without a review. A print and radio campaign will break in early 1998 for the footwear retailer, which has more than 100 locations across the country. The previous agency was Bonneville Communications in Salt Lake City.
As part of the consolidation of creative and marketing operations within its in-house agency, Church & Dwight Co. in Princeton, N.J., has appointed R.J. Palmer in New York as its sole media planning and buying partner. The client manufactures Arm & Hammer products.
Selfcare, Waltham, Mass., has named Warwick Baker O’Neill, New York, ad agency for a line of vitamins it recently purchased from American Home Products. First year billings for the Posture, Stresstabs, Protegra and Ferro-Sequels brands are expected to top $5 million. Finalists for the account included Ingalls Advertising, Boston; North Castle & Partners, Stamford, Conn.; and New York’s Publicis/Bloom and DeVito/Verdi.
Gale Group has delivered its first print, radio and outdoor campaign for Avirex, a $1-2 million account the New York agency won in June from incumbent Graphtech. Avirex markets a line of young men’s urban sportswear. Gale was also signed by Holiday Fair to handle trade print advertising for its Capezio handbag collection.
Greenstone Roberts in Melville has acquired the account of Country Life, a maker of vitamins, minerals and supplements. The client spent $260,000 in the first seven months of 1997, according to Competitive Media Reporting.
Lois/EJL, New York, landed the $4 million account of Idol Eyes, an eyewear manufacturer in New Milford, N.J. The agency will help introduce a new product line early next year. Lois/EJL also broke a $3 million-plus campaign for Salesgod, a software sales training program from Proscape Technologies. The tagline is: “Pray that your competition doesn’t use it.” Ads bowed in The Wall Street Journal and other business publications.
The National Basketball Association introduced a consumer print campaign to support its apparel line with the “Basketball according to me” tag developed by Fallon McElligott Berlin, New York. The ads picture fans in slice-of-life situations wearing NBA clothing. Competitive Media Reporting estimated the NBA spent more than $4 million on advertising in the first seven months of 1997.
Bank of America’s new campaign was developed by both the New York and Los Angeles offices of Deutsch. The campaign consists of 11 15-second TV spots. Each ad utilizes monochrome footage and a series of questions, e.g., “Did you (have a baby, get married, get a new job) today? What if you did?” The tag varies slightly: “Put your (future, life, money) in motion.”
Y A R Communications in New York was assigned advertising for Turner International’s CNN en Espa„ol and CNN International. The agency will handle print advertising targeting cable operators and consumers in 19 Latin American markets.
CMG Communications, New York, has won the direct marketing assignment for the Trump International Hotel & Tower in Manhattan. CMG acquired the client’s ad account in April.
Turk Group in Hawthorne was selected advertising and marketing agency for the Hydra Skin care products of Exor Medical Laboratories. The first-year media budget exceeds $1 million. Previous advertising was handled in-house. Turk also added California-based Naturally Made Products as a client. NMP markets Lollicold and Lollicough, which are homeopathic remedies in lollipop form, through drugstore chains and mass merchandisers.
Norton McNaughton in New York chose Smart Company of Manhattan to develop the advertising and marketing strategy for its line of women’s clothing.
Bozell Healthcare Group, New York, was assigned worldwide advertising duties for CollaGenex Pharmaceuticals.
Bloomberg Personal launched a new trade print campaign from Keiler & Co., Farmington, carrying the tagline, “Privileged information.” Competitive Media Reporting estimated the magazine spent more than $400,000 in the first seven months of 1997.