Agency News

TFA Communications in Chicago has added three new clients: May & Speh, New Logic and Net Perceptions.
Upshot in Chicago was named sales promotion agency of record on the Absolut vodka brand by Seagram Americas.
The Investor Relations Co. in Northbrook was selected by ErgoBilt, a marketer of ergonomic products, to handle financial public relations.
Davis Harrison Dion in Chicago was named agency of record for Pinnacle Bank, which has 15 branches in Illinois.
DDB Needham Chicago was named to handle pro bono advertising for the Museum of Contemporary Art.
CRE MARCOM in Indianapolis was selected by K&W Products, a manufacturer of automotive engine additives, as its agency of record. The assignment includes public relations, sales promotion and research, as well as advertising and media planning and buying.
Hickman & Associates in Indianapolis was chosen as advertising and public relations agency of record for Hancock Memorial Hospital and Health Services.
Crystal Group, a manufacturer of personal computers for Internet and networking applications, named Creswell, Munsell, Fultz & Zirbel in Cedar Rapids as its agency of record.
Sullivan Higdon & Sink in Wichita was named agency of record for the Allison Engine Co., a subsidiary of Rolls-Royce Aerospace.
Daewoo Equipment Corp. selected Caudill and Associates in Covington to handle public relations for its lift truck division. The shop has also been named public relations agency for LA-MAN Corp., a manufacturer of filtration and lubrication products.
Floyd Memorial Hospital and Health Services tapped Guthrie/Mayes in Louisville to handle its public relations.
Simons Michelson Zieve in Troy was named agency of record for The Detroit News.
Grand Rapids-based Hanon McKendry and its Straight Line public relations affiliate have been hired by telecommunications company US Xchange and by Wolverine Building Group to provide integrated communications services.
Meridian Advertising is the new name for Meridian Retail in Troy. The change reflects the agency’s expansion beyond retail advertising into additional marketing categories.
Foley Sackett in Minneapolis was named agency for Leeann Chin, a 28-unit restaurant chain. The agency will handle advertising, public relations, sales promotion and point-of-sale development. The shop was also selected to handle trade, recruitment and co-op advertising for the American Express Financial Advisors division of American Express.
Olson + Co., Minneapolis, will work with snack chip marketer Old Dutch Foods as consumer advertising agency of record.
Bernstein-Rein Advertising, Kansas City, received an award from the Partnership for a Drug-Free America recognizing its work for the advocacy group. The shop signed on in 1986 as one of the organization’s founding agencies.
Drone & Mueller and Associates in St. Louis was chosen to plan and manage marketing communications for McMahon Group, a consultant to the club industry.
Kupper Parker Communications in St. Louis was selected by American HealthCare Management to develop a marketing communications program.
Susan M. Christensen, managing partner at Direct Impact, St. Louis, was named Direct Marketer of the Year by the St. Louis Direct Marketing Association.
TeamBank Nebraska selected Swanson Russell Associates, Lincoln, as its agency of record for advertising, public relations, database marketing and strategic planning.
HMS Partners in Columbus will put its name on a 42,000-square-foot expansion of the Bicentennial Plaza office complex. The agency will occupy 16,500 square feet in the new building, scheduled to be completed in the spring of 1998.
Ira Thomas Associates, based in Youngstown, announced plans to open an office in Independence, a suburb of Cleveland. The office is set to open Jan. 2, with Beth Hallisy as its general manager.
Brain Farm in Cleveland was selected by Restaurant Developers Corp. to create a new advertising campaign for its regional Mr. Hero sandwich shop franchise.
Optimum Group in Cincinnati has been given assignments from Perdue Chicken and the Dollywood theme park.
Anthony Bucci, chairman and chief executive officer of Marc Advertising in Pittsburgh, was honored as Outstanding Volunteer Fund Raiser for 1997 by the Western Pennsylvania chapter of the National Society of Fund Raising Executives.
Core Creative in Milwaukee will work as agency of record for M&M Office Interiors and for Chemco Manufacturing Co.
Bader Rutter & Associates in Milwaukee was selected as agency of record for Loctite Corp.’s maintenance, repair and operation division.
CDC Advertising in Milwaukee has formed CDC SportsMarketing, a unit dedicated to development and execution of sports sponsorships.
The Rittenhouse Group in Milwaukee was named agency of record for Electromotive Systems and for Entra Technologies Co.
Ovation Marketing in La Crosse was selected to produce Peachtree Software’s services and product resources catalog, as well as the spring 1998 catalog for Cherry Tree, a marketer of wood crafting supplies.
The Milwaukee School of Engineering chose Performance Communications Group in Milwaukee as its agency of record.
Image Makers Advertising, Elm Grove, will handle advertising and public relations for the Milwaukee Marine Dealers Association’s 1998 Boat Show.
Stephan & Brady in Madison was tapped as agency of record for Penda, a manufacturer of truck bedliners and accessories.